July 15, 2024

C. Kelly Wall
Chief Financial Officer
The Aaron's Company, Inc.
400 Galleria Parkway SE, Suite 300
Atlanta, Georgia 30339

       Re: The Aaron's Company, Inc.
           Form 10-K for Fiscal Year Ended December 31, 2023
           Form 8-K Furnished May 6, 2024
           File No. 001-39681
Dear C. Kelly Wall:

       We have reviewed your filing and have the following comments.

       Please respond to this letter within ten business days by providing the 
requested
information or advise us as soon as possible when you will respond. If you do 
not believe a
comment applies to your facts and circumstances, please tell us why in your 
response.

       After reviewing your response to this letter, we may have additional 
comments.

Form 10-K for Fiscal Year Ended December 31, 2023
Management's Discussion and Analysis
Segment Performance - Years Ended December 31, 2023 and 2022, page 51

1.     Where you attribute material fluctuations in your results to multiple 
factors,
       please quantify each factor cited so that investors may understand the 
magnitude and
       relative impact of each factor. As an example, you cite multiple factors 
which caused a
       decline in your lease revenues and fees and retail sales during the year 
ended December
       31, 2023 without quantification that would allow users to understand the 
impact of each
       material factor. Refer to Item 303(b) of Regulation S-K and Section 
III.B of Release No.
       33-8350.
 July 15, 2024
Page 2
Notes to Consolidated Financial Statements
Note 7: Leases, page 88

2.     We note your disclosure that all of the customer lease agreements are 
considered
       operating leases. Please tell us your consideration of the factors in 
ASC 842-10-25-2 in
       coming to this determination. Also consider expanding your summary of 
significant
       accounting policies to include factors considered.
Form 8-K Furnished May 6, 2024
Exhibit 99.1, page 1

3.     When presenting and discussing your non-GAAP measure of Adjusted EBITDA 
and your
       non-GAAP consolidated outlook measures, please present and discuss the 
comparable
       GAAP measure(s) with equal or greater prominence. Refer to Item 
10(e)(1)(i)(A) of
       Regulation S-K and Question 102.10 of the staff's Compliance and 
Disclosure
       Interpretations on Non-GAAP Financial Measures.

        We remind you that the company and its management are responsible for 
the accuracy
and adequacy of their disclosures, notwithstanding any review, comments, action 
or absence of
action by the staff.

       Please contact Abe Friedman at 202-551-8298 or Theresa Brillant at 
202-551-3307 if you
have questions regarding comments on the financial statements and related 
matters.



                                                           Sincerely,

                                                           Division of 
Corporation Finance
                                                           Office of Trade & 
Services