UNITED STATES                                  
                       SECURITIES AND EXCHANGE COMMISSION                       
                             Washington, D.C. 20549                             

                                  SCHEDULE 14A                                  

 Proxy Statement Pursuant to Section 14(a) ofthe Securities Exchange Act of 1934

Filed by the Registrant
x

Filed by a party other than the Registrant
..

Check the appropriate box:


 .. PreliminaryProxy Statement



 .. Confidential,for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))



 .. Definitive Proxy Statement



 x DefinitiveAdditional Materials



 .. SolicitingMaterials under (s) 240.14a-12




                            UNITED FIRE GROUP, INC.                             
                (Name of registrant as specified in its charter)                

Payment of Filing Fee (Check all boxes that apply):


 x No fee required.



 .. Fee paid previously with preliminary materials.



 .. Fee computed on table in exhibit required by Item 25(b) perExchange Act Rules 14a-6(i)(1) and 0-11.






                                                                                

                            UNITED FIRE GROUP, INC.                             

 SUPPLEMENT TO THE PROXY STATEMENT FOR THE ANNUALMEETING OF SHAREHOLDERS TO BE  
                              HELD ON MAY 15, 2024                              

May 1, 2024

On behalf of the Board of Directors of UnitedFire Group, Inc. (the "Company," 
"we," "us," or "our"), we are writing to provideadditional information to 
supplement the information contained in our Proxy Statement for the upcoming 
2024 Annual Meeting of Shareholdersto be held on May 15, 2024 (the "Annual 
Meeting") filed with the Securities and Exchange Commission on April 2,2024 
("Proxy Statement"). Specifically, we would like to provide clarification 
around the compensation package for Julie Stephenson,our Executive Vice 
President and Chief Operating Officer.

The Company was recently informed by InstitutionalShareholder Services ("ISS") 
that Proposal 3, the proposal to approve, on an advisory basis, the 
compensation of the Company'snamed executive officers (the "Say-On-Pay 
Advisory Vote"), received an unfavorable recommendation due to concerns with 
bonusesincluded in Julie Stephenson's compensation package being classified as 
multi-year guaranteed bonuses. As further explained below,these bonuses were 
strictly structured to mirror Ms. Stephenson's forgone compensation had she 
stayed with her prior employer and to make her whole.

As previously disclosed by the Company,Ms. Stephenson's Executive Employment 
Offer Letter (the "Offer Letter") included the following bonuses:$60,400 if 
Ms. Stephenson remains Chief Operating Officer of the Company through March 
31, 2025, and an additionalretention bonus in the gross amount of $240,000 if 
she remains Chief Operating Officer of the Company through March 31, 
2026(collectively, the "Retention Bonuses"). Ms. Stephenson's Retention 
Bonuses were included in the Offer Letterto compensate her for the bonus she 
forfeited upon separating from her prior employer and were structured to be 
paid at the sametime the forfeited compensation would have been paid had she 
remained with her prior employer.

The Compensation Committee is committed to structuring a compensation program 
that allows usto attract, retain and motivate a talented executive team while 
remaining aligned with the interests of our shareholders. While we 
acknowledgethat bonuses such as the Retention Bonuses should be used in 
extraordinary circumstances, we believe the Retention Bonuses were necessaryto 
help us develop and institute the right executive team to lead the Company.





Voting and Meeting Information

If you have already returned your proxy card orvoted via the Internet or by 
telephone and would like to change your vote on Proposal 3 or any other 
matter, you may revoke your proxybefore it is voted at the Annual Meeting by:



 . delivering written notice to our transfer agent, Computershare, P.O. Box 505000, Louisville, KY         
   40233-5000,or via overnight delivery to Computershare, 462 South 4th St. Ste 1600, Louisville, KY 40202;
 . delivering written notice to the Corporate Secretary of United                                          
   Fire Group, Inc. at P.O. Box73909, Cedar Rapids, Iowa 52407-3909;                                       
 . executing and delivering                                                                                
   a later-dated proxy;                                                                                    
 . voting again by telephone                                                                               
   or over the Internet;                                                                                   
 . appearing and voting in person                                                                          
   at the Annual Meeting; or                                                                               
 . attending virtually and voting                                                                          
   during the Annual Meeting.                                                                              


Attendance at the Annual Meeting, either in personor virtually, will not, by 
itself, revoke a previously granted proxy. If you hold your shares in street 
name, you may contact your broker,bank or other nominee for instructions as to 
how to revoke or change your vote. If you would like a new proxy card, you 
should contactthe Company's transfer agent, Computershare, at 1-800-736-3001.


This year'sAnnual Meeting will be held at our principal executive offices at 
118 Second Avenue SE, Cedar Rapids, Iowa 52401 and virtually vialive audio 
webcast. Shareholders will be able to attend the Annual Meeting, submit 
questions and vote online by logging on to
https://meetnow.global/MZUWQ5V
usingtheir 15-digit control number provided with the Notice Regarding the 
Availability of Proxy Materials or on the proxy card.

THE COMPANY'S BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERSVOTE
FOR
PROPOSAL 3, THE SAY-ON-PAY ADVISORY VOTE.






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