UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM
6-K
REPORT OFFOREIGN PRIVATE ISSUER
PURSUANT TO RULE
13a-16
OR
15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For the month of April 2024
Commission File Number:
001-38429
Bilibili Inc.
Building 3,Guozheng Center, No. 485 Zhengli Road
Yangpu District, Shanghai, 200433
People's Republic of China
(Address of principal executive offices)
Indicate by check mark whetherthe registrant files or will file annual reports
under cover of Form
20-F
or Form
40-F.
Form
20-FForm
40-F
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Exhibit Index
Exhibit 99.1 - Press Release - Bilibili Publishes 2023 Environmental, Social and Governance Report
Exhibit 99.2 - Bilibili 2023 Environmental, Social and Governance Report
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf bythe
undersigned, thereunto duly authorized.
BILIBILI INC.
By: /s/ Xin Fan
Name: Xin Fan
Title: Chief Financial Officer
Date: April 10, 2024
Exhibit 99.1
Bilibili Publishes 2023 Environmental, Social and Governance Report
SHANGHAI, China, April 9, 2024 - Bilibili Inc. ("Bilibili" or the "Company")
(NASDAQ: BILI and HKEX: 9626), an iconic brand anda leading video community
for young generations in China, today announced that it has published its 2023
Environmental, Social and Governance ("ESG") Report and is accessible on the
Company's investor relations website athttp://ir.bilibili.com. The initiatives
described in the report speak to the Company's long-standing commitment to
sustainable development, covering the impact on its users, content creators,
employees, partners and other stakeholders.
"With the mission to enrich the everyday life of young generations in China,
Bilibili actively shoulders social responsibility." said Mr. RuiChen, chairman
and chief executive officer of Bilibili. "Consistently, we uphold stringent
ESG standards in our corporate governance and daily practices. Alongside our
content creators, employees, suppliers and other partners, we will continueto
incorporate ESG initiatives that advance industry standards, enable more
technological and content innovations, and facilitate the sustainable
development of our society."
Bilibili detailed its commitment to ESG practices in the Company's 2023 ESG
report, which covers its initiatives in content quality, communitymanagement,
content creator and supplier empowerment, cybersecurity and privacy
protection, minor protection, human capital, corporate governance, charitable
activities, positivity advocacy, environmental protection and more. Bilibili
aims toprovide all its stakeholders with a transparent view of its operations
and procedures and how the Company is instituting and championing positive
change.
Highlights of Bilibili's 2023 ESG achievements:
1. Content Ecosystem
& Community Value
Bilibili fosters an ever-growing content ecosystem where all users can enjoy
the fulfilling content they love. To ensure the sustainable development of
theCompany's content ecosystem, Bilibili is committed to continuously
improving its product offerings with cutting-edge technologies and by
maintaining an engaging community. Bilibili provides a haven for its users,
safeguarding users'information security and supporting their mental
well-being. In 2023:
. Approximately 4.3 billion average daily video views were generated, over 95% of which came from PUGVs andStory Mode.
. Each user spent around 97 minutes on Bilibili per day and generated over 15 billion interactions per month.
. Bilibili's proprietary Large Language Model "Index" was widely applied to its products,
developingvarious new functions and features to improve users' and content creators' experiences.
. Over 80% of the Company's business obtained ISO Information Security
Management System Certification andBilibili was the first online
video platform in China to obtain App Security Certification from
the China Cybersecurity Review Technology and Certification Center.
. Bilibili's Charging Station Program provided 73,000+ emotional support sessions for its users.
2. Content Creator Empowerment
Empowering content creators is one of the Company's top priorities, as they
are the cornerstone of its content ecosystem. Bilibili provides multipleavenues
for content creators to monetize their talents alongside various creation-suppor
ting tools, enabling them to consistently convert their ideas into
high-quality content, easily connect with their fans, and seamlessly unlock
their commercialvalue. In 2023, Bilibili:
. Enabled over 3 million content creators to earn income on Bilibili, an increase of 30% from the previousyear.
. Broadened income channels catering to different types of content creators. More specifically:
. Over 1.8 billion content creators earned income via live broadcasting.
Page 1 of 3
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. Over 950,000 content creators joined various advertising plans, increasing the number of
content creators whoearned income via video and live commerce by 133% year over year.
. 2.4 million creators earned income via the Company's fan charging program.
. Over 200 creators achieved over RMB1 million in grossing revenue via premium courses.
. Upgraded creator rights protection mechanism, data analysis and review system,
and content creator academy tofacilitate content creation and account operation.
. Hosted the 6
th
Bilibili POWER UP ceremony to honor the top100 content creators, encouraging more
content creators to produce ingenious work and explore commercialization paths.
3. Human Capital and Corporate Governance
Bilibili highly values its employees' contribution to the Company and upholds
responsible governance practices. The Company strives to nurture talents
bysupporting their career growth and development. Furthermore, the Company
remains steadfast in its commitment to compliant operations and the protection
of intellectual property. Toward those goals, in 2023, Bilibili:
. Further carried out its comprehensive employee welfare system, covering 100% of its
full-time
employees.
. Offered multi-level targeted training programs tailored for employees at various career stages, such as the
B-STAR
Graduate Scheme for newcomers and the UP Plan for rising managers.
. Offered a structured promotion program and a rotation program to support
internal mobility within the Company,encouraging diversified career development.
. Ensured sound business ethical standards by conducting business ethics training
sessions for 100% of Bilibiliemployees and members of the Board of Directors.
. Further enhanced comprehensive measures to protect intellectual property rights.
4. Social Endeavors
Bilibili proactively looks out for broader social needs, advocating for and
addressing them using its platform advantages. Bilibili also actively engages
invarious public welfare initiatives and charitable acts. Additionally, the
Company leverages its platform's influence to disseminate positive content and
promote Chinese traditional culture. In 2023, Bilibili:
. Teamed up with 37 well-known charitable organizations to launch 76 charitable projects on the
Bilibili CharityPlatform, inspiring more than 800,000 users to donate over RMB17 million.
. Fostered rural education by supporting six rural primary schools with 7,041 enrolled rural students.
. Supported innovative projects for rural schools via the Bilibili Happy
Scholarship, which granted a total of overRMB1.19 million to these programs.
. Engaged over 200 million users to study on Bilibili and over 2 million content creators to submit
pan-knowledge
content on Bilibili.
. Became a vibrant hub for users to cultivate hobbies, generating over 44 billion hobby-related video views
. Provided culturally uplifting content on Bilibili that was welcomed by over 200 million traditional Chineseculture enthusiasts.
5. Environmental Protection
Bilibili is diligently mindful of climate-related issues and its potential
impact on the global environment. The Company fully integrates environmentalprot
ection principles throughout its business activities while leveraging its
content library to raise awareness among users about environmental protection.
In 2023, Bilibili:
. Refined its overall greenhouse gas emission verification plan to gradually explore an effective carbon reductionpath.
Page 2 of 3
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. Implemented more green operation initiatives in data centers and achieved
an average actual PUE of 1.3 or loweracross all leased data centers.
. Provided shuttle bus services between office areas in Shanghai offices
to reduce the use of private cars andemissions from commuting.
. Raised public awareness on environmental protection-related topics, generating 12.6 billion relevant videoviews.
The Company's 2023 ESG report is available in both Chinese and English. To
support environmental conservation, it isstrongly recommended to use the
electronic version, accessible on the Company's investor relations website at
http://ir.bilibili.com and the HKEX's website at http://www.hkexnews.hk.
About Bilibili Inc.
Bilibili is an iconic brand and aleading video community with a mission to
enrich the everyday lives of young generations in China. Bilibili offers a
wide array of video-based content with All the Videos You Like as its value
proposition. Bilibili builds its community aroundaspiring users, high-quality
content, talented content creators and the strong emotional bonds among them.
Bilibili pioneered the "bullet chatting" feature, a live comment function that
has transformed our users' viewing experience bydisplaying the thoughts and
feelings of audience members viewing the same video. The Company has now
become the welcoming home of diverse interests among young generations in
China and the frontier for promoting Chinese culture across the world.
For more information, please visit:
http://ir.bilibili.com
.
For investor and media inquiries, please contact:
InChina:
Bilibili Inc.
Juliet Yang
Tel:
+86-21-2509-9255
Ext. 8523
Email:
ir@bilibili.com
Piacente Financial Communications
Helen Wu
Tel:
+86-10-6508-0677
Email:
bilibili@tpg-ir.com
In the United States:
Piacente Financial Communications
Brandi Piacente
Tel:
+1-212-481-2050
Email:
bilibili@tpg-ir.com
Page 3 of 3
Exhibit 99.2
Bilibili 2023 Environmental, Social and Governance Report
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Table of Contents NO.4 Management' s Letter 02 Highlights 03 NO.3 Honors &
Awards 04 NO.2 NO.1Corporate Governance 51 ESG Responsible Governance
Governance 55 52 Building Social Value 39
Eco-Friendly
Community Development & Green Principles & Social 40 44 Enhancing Industry
Value 22Responsibility Creators First 23 Human Capital 29 About the Report 58
Creating Community Value 05 Partnerships for Industry 36 Appendix Development
59 I: ESG Indicators 59 Engaging Quality Content Community & Tech &
InnovationHealthy 06 11 II: List of Major Applicable Laws and Regulations 61
III: HKEX ESG Guide Content Index 62 Ecosystem Cybersecurity & User Privacy 16
IV: Climate Change Risk and Opportunity Identification 65 V: Footnotes 66 User
Communicationand Care 20
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Management's Highlights Honors & Awards Creating Community Value Enhancing
Industry ValueBuilding Social Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 02
Management' s Letter When AIGC was first trending last March, our content
creator San Yue Yu A Gouapproached ChatGPT with a heartfelt query:"My mom
passed away when I was seven. Will you be my mom?" In the four-minute video,
ChatGPT's final words deeply moved audiences:"I' m the mom who adored you at
seven, foreveryoung, forever by your side." This video eventually gained more
than 2 million views. I believe what touches us most is not merely the
technology, but the genuine feelings underlying it. At Bilibili, countless
heartfelt, heartwarming anddeeply touching stories like this one unfold every
day. Millions of content creators share their personal journeys and moments of
happiness, spreading warmth and hope to society. We feel so lucky to be a
witness, recorder and participant in theirgrowth and joy. 14 years ago, we
started as a small, personal website. Over time, as waves of new users came on
board, existing users also embarked on new chapters of their lives. In the
second half of last year, we achieved a significant milestoneby surpassing 100
million DAUs, with average users' daily time spent exceeding 95 minutes. This
reinforces our position as a mainstream content community in China while also
placing greater responsibilities and expectations upon us. Ibelieve Bilibili
goes beyond being an internet company; we are also a cultural enterprise. Our
goal is not only generating commercial value, but also creating social value.
We encourage the creation of useful, high-quality video content, hoping
thatusers on Bilibili can not only find joy but also learn and grow. We care
about healthy development of teenagers and continually refine our
anti-addiction features to safeguard these minors' growth. We are committed to
philanthropy bycontinually investing in rural education. We hope to ensure
that all children, regardless of their backgrounds, have equal access to
education. On Bilibili, young generations are passionate about learning
in-depth
knowledge. Animated presentations of advanced mathematics, Stickman vs.
Mathematics, is one of our most popular videos. They learn how to perceive the
world and themselves from renowned teachers likeProfessor Wang Defeng. Through
high-quality documentaries like Planet Earth, they explore the world and
broaden their horizons. Over the past year, over 200 million users studied on
Bilibili. On average, more than 20 million users watchedtechnology- and
science-related videos on Bilibili every day. Interest-driven educational
videos gained more than 44 billion views in 2023. The extensive, high-quality
content on our platform has made Bilibili a reliable mentor and partner forthe
youth in their growth journey. A number of esteemed educators and industry
experts have joined Bilibili, aiming to break down education barriers and
share knowledge with young people in a vivid and interesting way. As of the
end of 2023, threeNobel Prize winners, 645 professors and scholars have joined
Bilibili, and the number of technology-related content creators reached 1.16
million. Over the past year, some of our users have joyfully embraced
parenthood, sharing their firsthandparenting experiences on Bilibili. Others
have celebrated the excitement of moving into their first homes, eagerly
documenting their home decoration journeys and sharing their joy. For those
who recently acquired their first cars, they cannot waitto share stories of
their road trips and the beauty of the landscape. Additionally, some
first-time travelers meticulously crafted helpful guide videos on navigating
high-speed railway ticket purchases. Some have dedicated their efforts to
creatingspecialized equipment for gamers with disabilities, while others have
immersed themselves in charitable endeavors, such as organizing fashion shows
for children in rural areas. The interesting and useful content shared by
these content creators andusers make our platform even more diverse and
engaging. We believe that helping content creators earn income is the most
practical way to support their continuous creations. In 2023, over 3 million
content creators earned income on Bilibilithrough our diverse monetization
avenues. In addition to live broadcasting and advertising, content creators on
Bilibili can earn over one million RMB through the fan charging program, or
generate millions of RMB in revenue through premium courses,allowing them to
reap the rewards of their creative talent. The welcoming and friendly
community atmosphere is an important reason why many users and content
creators choose Bilibili. We employ an intelligent self-regulating system to
screen andmanage negative expressions in the community. Additionally, we
conduct targeted community action projects to address issues such as
cyberbullying and
low-quality
content. Beginning in 2019, we launched"Youth Mode,"" Parental Controls,""
Family Platform" and other optimized anti-addiction functions for minors. In
addition, our"Charging Station" program continues to provide an outlet for our
users'emotional expression, and was updated with an emergency intervention
function. In response to cyberviolence such as doxing and personal information
leakage, we actively collaborate with relevant authorities and take both
online and offline measuresto combat such behaviors, safeguarding a clean and
positive community environment. Meanwhile, we consistently value information
security and user privacy. We are the first online video platform to obtain
CCRC APP Security Certification in China. Wealso share our charitable
philosophy in various ways, calling on more young users to participate. The
Bilibili Charity Platform is one of the Third Batch of Internet Fundraising
Information Platforms for Charitable Organizations designated by theMinistry
of Civil Affairs. By early March 2024, the platform had launched 76 charitable
projects, drawing in more than 800,000 participants and raising more than
RMB17 million. Through our Tower Guardians Charity Program, we resourcefullylink
ed
e-sports
to cultural heritage preservation. By incorporating supportive bullet chats
and hosting charity
e-sports
matches, we have effectively transformed onlinesupport into tangible
donations. This initiative has offered assistance to the guardians of 600
ancient towers in Shanxi Province, enhancing their working and living
conditions. Supporting rural education has always been the focus of our
charityefforts. We aim to offer children in the mountains equal opportunities
in education, paving the way for brighter futures and fulfilling their dreams.
In June last year, we supported construction of the Bilibili Soccer Primary
School in BinchuanCounty, Dali City, Yunnan Province. Bilibili has now
supported the construction of six rural primary schools. Utilizing Bilibili' s
distinctive resources, we have teamed up with our amazing content creators to
make
top-notch
video courses for these children, inspiring joy in their learning and daily
life. On our 12th anniversary, we established the Bilibili Happy Scholarship,
aiming to spread the warmth and joy of ourcommunity to children and teachers
in rural areas. As of the end of 2023, the scholarship had cumulatively
disbursed over RMB1.19 million, providing support for these schools'
extracurricular innovation projects and interest-based clubs.We firmly believe
that good content itself carries significant value. Looking forward, we will
continue to encourage and support the creation of high-quality content,
enabling more creators' abilities to create excellent content that reachesmore
users. We believe that good content plays an indispensable role in driving the
development of the internet content industry. At the same time, we will
relentlessly uphold stringent ESG standards, fortify our corporate governance
and embrace ourcorporate social responsibility. Let us forge ahead together,
steadfast in our commitment to propel society toward sustainable development.
Rui Chen Chairman and CEO
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Management's Highlights Honors & Awards Creating Community Value Enhancing
Industry ValueBuilding Social Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 03
Highlights Creating Community Value Enhancing Industry Value Building Social
Value Users & CommunityCreators First Green Philosophy Refined overall
greenhouse gas emission verification plan to gradually explore 100 mn+ DAUs1,
2, 3 97 minutes average daily time spent4 24% year-over-year growth of daily
active content creators a carbon reductionpath 15 bn+ monthly interactions 230
mn official members5 3 mn+ content creators earned income on Bilibili, up 30%
year over year 12.6 bn environmental protection-related video views Content &
Technology Human Capital Social Responsibility4.3 bn average daily video views
100% of full-time employees were covered by our employee benefit system 10
800k+ users donated on Bilibili Charity Platform 95%+ video views contributed
by PUGV6 and Story Mode 290k hours total employee trainingsessions Provided
support to build 6 Bilibili primary schools, benefiting 7,041 rural Launched
self-developed Large Language Model (LLM), Supported 2,000+ employees in
organizing interest-based club activities students11 developed AI search and
AIvideo assistant functions Industry Development Fulfilling Content Safety &
Care Produced or
co-produced
270+ Chinese anime titles9 44.2 bn hobby-related video views 80%+ of our
businesses havereceived ISO Information Security 200 mn+ users studied on
Bilibili Management System Certifications7 Inclusive collaboration to build an
open-source ecosystem First online video platform in China to obtain CCRC8 APP
Security 200 mn+ traditionalculture enthusiasts on Bilibili Certification 73k+
emotional support sessions for users via our Charging Station program
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Management's Highlights Honors & Awards Creating Community Value Enhancing
Industry ValueBuilding Social Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 04
Honors & Awards Honorary Certificate of" Internet Shanghai Innovative
Enterprise OSCAR Peak OpenSource Enterprise Best Documentary Series Nomination
Gold Prize Best Composer Award Platform Representative for Practicing (Open
Source Compliance Pioneer) Award The Land of Spirits Golden Monkey King Award
Rendez Vous With The Future CorporateSocial Responsibility" Capsules Season 1
Products & Services Cyberspace Administration of China Shanghai Municipal
Development and China Academy of Information and Shanghai TV Festival Magnolia
Awards China InternationalCartoon & Royal Television Society Reform Commission
Communications Technology, China Animation Festival Communications Standards
Association Shanghai May Day Labor Certificate The 18th People's Corporate
Building 2023 Top 10Charitable Ideas 2023 Emerging Responsible Attractive
Employer for Global Talent 2023 Top 100 Best Employers in China Dream Future
Enterprise Social Enterprise of the Year Most Popular Employer for University
Responsibility Award Students SocialShanghai Trade Union People s Daily
Ifeng.com Southern Weekly LinkedIn Zhaopin.com ' 2023 Best ESG Award (Asia)
Shanghai Outstanding Talent 2023 Best CEO Award (Asia) 2023 Forbes Top 100
Outstanding 2023 China's Top 30 Influential 2023Best Investor Relations Rui
Chen Rui Chen Businesswomen Businesswomen Program (Asia) Ni Li Ni Li
Governance Institutional Investor Organization Department of the CPC
Institutional Investor Forbes Chinese Entrepreneur Magazine Institutional
InvestorShanghai Municipal Committee
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NO.1 Creating Community Value
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Management's Highlights Honors & Awards Creating Community Value Enhancing
Industry ValueBuilding Social Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 06
Quality Content & Tech Innovation Bilibili is dedicated to providing its users
with rich, diverse andhigh-quality content that brings them a sense of
fulfillment. Meanwhile, with an emphasis on technology research and
development, we continuously upgrade our technologies to optimize user
experience and provide more efficient,
easy-to-use
tools for content creators. Thriving Content Ecosystem Since our establishment
in 2009, we have provided users with a diverse array of high-quality
content,attracting more users to join, stay and enjoy Bilibili. In the fourth
quarter of 2023, our DAUs surpassed the 100 million milestone, and MAUs
reached 336 million. In 2023, the average daily time spent per user on
Bilibili reached 97minutes, while average daily video views were approximately
4.3 billion, up 25% year over year. Automobile Traditional Chinese Art 4.3 bn
+25% 97minutes +17% Food average daily video views year over year average
daily time spent year-over-yeargrowth in Knowledge Lifestyle total user time
spent12 Music Entertainment Games More content categories have sprouted up at
Bilibili to meet users' evolving interests and diversified needs as they grow
with us. The average age of our activeusers in 2023 was 24 years old. As our
users enter new stages of life, such as starting a career or forming a family,
a number of high-quality content creators also emerged in baby and maternity,
travel, home & decoration, automobile,fashion Handicrafts and beauty
categories. These content creators are widely loved by our users for their
informative content and unique styles. Pets Fitness Anime By deepening our
understanding of user needs and interests and continuously improvingalgorithm
capabilities, we are able to recommend parameter for content AI algorithm-based
that users are recommendations interested in more and provides accurately.
high-quality Meanwhile, PUGV Bilibili content uses and positive creators user
withfeedback traffic support. 13 as themain Technology Autotune Remix 95%+ 499
Video views contributed by PUGV and Story Mode additional content creators
reached one million followers
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Management's Highlights Honors & Awards Creating Community Value Enhancing
Industry ValueBuilding Social Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 07
Fulfilling Content We believe that good content should be useful and valuable
to users. Bilibili has alwaysinsisted on providing high-quality content that
offers users a sense of fulfillment, presenting users with academic knowledge,
cutting-edge tech insights, practical life skill and other diverse quality
content. Professional Knowledge SharingCutting-edge Tech Insights At Bilibili,
content creators range from renowned experts to frontline practitioners. They
provide users with all kinds of professional Bilibili continues to attract top
scholars, scientists and technologists to shareresearch findings and
professional insights with users knowledge in vivid and intuitive ways.
Through videos, we break down the barriers to knowledge sharing, and create a"
learn through videos. As of the end of the reporting period, 645professors and
scholars had joined us, and there were 730,000 science- and everything, ask
anything" community environment. technology-related content creators on
Bilibili. 2.17 mn 200 mn+ 8.5 mn+ 13 mn+ content creators uploaded
pan-knowledge
content5 users studied on Bilibili science- and technology-related videos5
users every watched day science- and technology-related videos on Bilibili
Representative Knowledge Section Content Creators01 AIGC 03 Brain-computer 05
Controlled 1.84 million related A series Interface of cutting-edge Analysis
Nuclear video by Fusion content Bo Hai Xiao Li Song Hao Lao Shi Guan Fang
Zhong Qi Ai Followers: 3.02 mn14 Followers: 7.28 mn Followers:2.01 mn video
submissions, developments ignited a creator Ku Wan Shi Yan History knowledge
Esteemed math Climate knowledge over 5.9 billion total wave of related
knowledge Shi was recognized by the content creator content creator
contentcreator related video views5 Room-temperaturesharing on Bilibili heated
authoritative discussions CNNC, online spurringContent creator with the
fastestContent creator with the longestProfessional weatherannouncer 02
Superconductor 04 Black Hole growing number of followers in 2023 video view
time in 2023Sharing knowledge on forecasts and Science-related video 50+
relevant videosHis Advanced Mathematics videos,analysis of extreme weather, as
well interactions reached achieved over 1 million accumulated nearly 3 billion
minutes as disaster prevention and mitigation 12.3 million5 views of viewing
time in his spare time 2023 Top 5 ScienceSpotlights on Bilibili
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Management's Highlights Honors & Awards Creating Community Value Enhancing
Industry ValueBuilding Social Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 08
Enhanced Physical and Spiritual Wellness On Bilibili, users can not only
conveniently receive information oncutting-edge technology insights, but also
engage with content creators to exercise and stay fit, cultivate hobbies,
enrich their inner world and become their better selves. Healthy Life Healthy
Mind Self Enrichment Relating to real-life scenarios,content creators produce
Bilibili cares about the mental wellness of the young Bilibili provides users
with a variety of interesting and 126 mn users watched sports and fitness
videos on Bilibili a wealth of practical video tutorials, using theirexpertise
generation, and raises discussions on emotional expressions, practical
content. This content not only enriches users' to guide users in exercising
and maintaining a healthy intimate relationships, self-recognition, and life
pathchoices. leisure time but also provides them with spiritual satisfaction
lifestyle. Through videos, our content creators provide positive and growth.
psychological guidance for the youth to better face the 44.2 bn hobby-related
video viewschallenges and difficulties in life. Diet and Workout Guides
Philosophy Course by Professor Wang Defeng Read Good Books Together Literature
for Everyone A Hub for Cultivating Hobbies Content creator Yan Shuai Qi shares
various practical ProfessorWang Defeng is from the Department of In the
Reading section on Bilibili, excellent content creators Bilibili has become
a"night school" for young people. More dietary and exercise guides on
Bilibili. His videos not only Philosophy ofFudan University. From a
philosophical abound. They share their passion for reading and unique are
cultivating hobbies and enriching their mental world cover traditional fitness
topics, such as weight loss and perspective, he talks about howpersonality are
being insights in book reviews and recommendations, providing on Bilibili.
From singing to musical instruments, baking, muscle gain, but also focus on
helping users improve shaped in the contemporary macro environment, the
extensiveresources for users who enjoy reading.
make-up
and handicrafts, young people can always satisfy other health issues like knee
pain, hair care, shoulder pain, influence of social standards on individuals'des
tiny and their curiosity about various interests and hobbies on insomnia and
more. insights on breakups, gaining great popularity among Bilibili. students.
Tian Zhen De He Gan Shang De Xiao Shuo Jia Followers: 1.34 mn Interpretation
of classicliterature works and analysis on emerging forms such as web fiction
Dong Xing Gou Shi San Followers: 1.71 mn Poetic interpretation of ancient
literati and their works from a first-person point of view Xiao Shuo Jia
Puckio Followers: 970k Published 8novels ranging from suspense mystery to
campus life with her unique literary charm Representative Reading Content
Creators on Bilibili
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Management's Highlights Honors & Awards Creating Community Value Enhancing
Industry ValueBuilding Social Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 09
AI-Driven
Product Optimization Bilibili fosters a thriving contentecosystem while
continuously exploring new technologies and optimizing products to provide
users and creators with the best experience. Our self-developed"Index" LLM is
able to effectively perform a variety of complex natural languageprocessing
tasks such as text classification, entity labeling, creative writing, etc. We
applied our Index LLM to multiple products and function improvements, which
can bring a better user experience and improve content creators' efficiency,prov
iding more room for creative production. AI Empowers User Experience We apply
our self-developed LLM to commonly used functions, such as video interpretation,
content search and live broadcasting. This helps users find content they like
moreconveniently, grasp highlights and core message of the videos more
intuitively and quickly, and enjoy continuously optimized experiences. AI
Search Assistant AI Video Assistant AI Subtitles By leveraging our proprietary
LLM' s deepunderstanding and learning to video content, Through our
proprietary LLM, our AI Video Assistant helps users summarize video We apply
AI technology to our accessible live broadcasting rooms. This includes we
provide targeted and concise answers tousers, while precisely recommending
content and sends reminders for highlight moments, catering to users' needs
for upgrading real-time data and AI subtitle functions, allowing visually and
hearing related videos. This function effectivelyimproves users' searching
experience and information summaries and queries. This function greatly
reduces learning costs and impaired users to have a better immersive live
streaming experience. During the League opens new scenarios and channelsfor
users to discover hidden gems in the vast Bilibili enables users to discover
and share valuable information more efficiently. of Legends S13 World
Championship, over one million users used the accessible content universe.
subtitling andreal-time data functions, fully immersed in the charm of the
e-sport
event. AI subtitles switch enables accessible, immersive game viewing AI
Search Assistant Function Video Summarization by AI Video AssistantAI
Subtitles in Accessible Live Broadcasting Room
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Management's Highlights Honors & Awards Creating Community Value Enhancing
Industry ValueBuilding Social Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 10
Empowers Efficient Content Creation Bilibili also applies LLM to text, image,
voice and video generation. Wehave developed tools that facilitate content
creation, allowing content creators to better convey ideas and thoughts.
Bilibili strictly follows the Interim Measures for the Management of
Generative Artificial intelligence Services and other relevantlaws and
regulations for the compliant application of AI technology. We uphold morality
standards and ethics in algorithm design, training data selection, model
generation and optimization, and service provision. We protect intellectual
propertyrights and fulfill Internet information security obligations. We also
ensure compliance while applying
AI-related
technology to our products. AI Storytelling Function AI Voice Generation AI
Digital Human Basedon generative AI technology, our AI storytelling function
can analyze materials We actively explore AI voice recognition and generation
technologies. We are the first By collecting real-person appearances, Bilibili
is able to build a digital versionof the uploaded by users and provide up to
22 different video styles for users to choose company in China to achieve over
60 specific AI audio control capabilities,15 including content creator through
LLM training. With this technology, contentcreators may from. Based on the
style selected, it will automatically add suitable special effects, nuanced
emotions, stressed (weak) voice, speech speed, pitch, etc., in TTS. With our
simply input text to generate videos with their" real"appearance. The
technology voiceovers, subtitles, background music and more to generate a full
video. The function self-developed speech recognition technology and
LLM-enabled
free conversational significantlysaves production knowledge costs and improves
efficiency. This function significantly lowers barriers to content creation,
facilitating the creation process and capabilities, we widely apply AI voice
generation technology to various scenarios, isparticularly helpful for those
content creators specializing in history, science and encouraging more users
to take their first step in creation. including videos, live broadcasting and
documentaries. technology, finance and economics, and otherknowledge
categories to create videos based on their scripts. Application of AI Voice on
Virtual Singer Luo Tianyi Content Creator Da Xiang Fang Ying Shi And Her
Digital Human On July 12, 2023, virtual singer Luo Tianyi interacted with her
fansusing Bilibili' s Humanities and History content creator Da Xiang Fang
Ying Shi utilizes our digital self-developed AI voice generation technology
for the first time during her 11th human feature, which drastically improves
her contentproduction efficiency birthday party. The audience was amazed at the
AI-generated
voice, noting its and stability. Through multiple version upgrades, her
digital human can now smooth and delicate emotionalexpression, as well as high
fidelity in reproducing achieve ultra-realistic and ultra-natural movements,
voice and demeanor. The the original voice of Luo Tianyi. content creator said
that this innovative tool has helped her to overcome creativebottlenecks and
enabled her to submit videos more frequently. Real Person Digital Human
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Management's Highlights Honors & Awards Creating Community Value Enhancing
Industry ValueBuilding Social Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 11
Engaging Community & Healthy Ecosystem The healthy development of a community
depends on a StrengthenedCommunity Consensus and Regulation We launched an
awareness course of Community Convention, Positive Atmosphere Guidance
harmonious community atmosphere and effective guarantee inviting content
creators to interpret our updated Community of contentsafety. Bilibili
guarantees content safety and We believe that users' recognition and consensus
on Convention version. Through vivid representations of common The number of
official members who passed the membership commercial content auditcompliance
team building, through and internal technology system empowerment,
improvements. community philosophy and norms is crucial for the healthy
scenarios videos garnered in our a community, total of 13.4 million these
community videoviews. rules-related exam reached 230 mn,17 up by 18% year over
year. operation of our community. We advocate for positive Through technical
means, such as labeling high-quality Meanwhile, we care about minor
protection, continuously communityvalues and culture. In April 2023, we
launched comments with #Bravo# tags, we guide users to make positive refining
relevant mechanisms and hosting associated events to an updated version of the
Community Convention, further comments and create apositive community
atmosphere. raise public awareness. clarifying community consensus,
encouraging friendly New Community Administrator - Professor Luo Xiang
communication, diligent creation and embracing innovation. In 2023, we
launchedCommunity Special Daily for positive Harmonious Community Upon the
publication of the new Community Convention, trending topics to meet users'
curiosity for hot bullet chats professor Luo Xiang gave
in-depth
explanations of case and comments. "Embrace Consensus, Not Disputes" is the
community We encourage dedicated work and scenarios, helped users better
understand the Convention In 2023, wecarried out a series of special actions
against management principle that we always uphold. In 2023, authentic content
creation with zero and the rationale behind it through vivid language and
cyberviolence to maintain platform safety and raise
anti-we
further improved our Community Convention, clarified tolerance for plagiarism,
fabrication, or analogies, and encouraged Bilibili community members to
cyberviolence awareness across the community. Earnestlyrespect and safeguard
the community together. community consensus, enhanced management transparency,
Create intentional information distortion. and actively guided a positive
atmosphere to create an A Poem Collection Jointly Created by Our Users:
No2023, inclusive, our average diverse monthly and friendly interactions
community reached environment. over 15 billion, 16 In More Trying to Be
Someone Else an increase of 14% year over year. We encourage users to respect
others In our diverse,inclusive community, users are free to share views and
experiences. In recent years, users and as they express personal views, and
content creators have left tens of thousands of poems 15 bn+ Friendly advocate
friendly exchanges without in thecomments, bullet chats and moments sections.
Communications malice or slandering. We selected 132 of them and put together
a collection of average monthly interactions on Bilibili poems. The collection
shows young people' s unique view of theworld, and is resonating well within
the community. We encourage creativity and innovation in content creation.
Meanwhile, Bravely we advocate respect for different Innovate personalities
and diversity. New Community Convention is released! BilibiliCommunity
Consensus See how our new Dark Chamber administrator Luo Xiang handles cases
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Management's Highlights Honors & Awards Creating Community Value Enhancing
Industry ValueBuilding Social Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 12
Content Safety Assurance We believe that content safety is crucial for the
healthy development of ourcommunities. While enhancing our community
management, we continue to strengthen our content auditing capabilities to
further improve our efficiency and quality. Technology-enabled Efficiency
Improvement In 2023, we continued to optimize ourdual-level content audit
mechanism,18 namely, our
AI-powered
content screening system and the manual content audit team. We upgraded our
content audit system with the latest AI technology to improve accuracyand its
scope, and also optimized review channels for high-risk content. As for
results, the overall efficiency and quality of our content auditing were
further improved during the year. AI Screening Improvement Interactive Content
Auditing ChannelOptimization We continued to iterate our multi- By leveraging
LLM capabilities alongside In 2023, we added special audit channels dimensional
AI-powered
content contextual understanding, community forvulgarity, violence and
terrorism, screening model by systematically rules and case studies, we
implemented and copyright-related content, further differentiating various
content formats automatic reviewing and processing of improving the accuracyof
our content such as text, ASR, voiceprint and images, interactive content like
bullet chats and auditing. successfully increasing the accuracy comments
within our community. by 55%. Additionally, we expanded the scope of our model
to include theidentification of vulgar, pornographic and other harmful
content. Content Audit Team We continue to strengthen the capabilities of our
content audit team. In 2023, we carried out personalized development programs
tailored for employees withdifferent qualifications, such as the Youth
Seedling Program and the UP Program. We also actively participated in various
Internet information security trainings organized by authorities of different
levels. 2,000 Content audit training sessions +Training 100 coverage %
(department level and above)
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Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 13
Healthy Commercial Ecosystem Bilibili strictly complies with the Advertising
Law of the People' s Republicof China, the Measures for the Administration of
Internet Advertising, and other laws and regulations to ensure commercial
compliance in places where we operate. Meanwhile, we actively enhance our
internal management and mechanism of our commercialproducts, improving the
vibrancy and health of our commercial ecosystem. Advertiser and Advertising
Content Management Product Selection Requirements for Video and Live Commerce
User Experience Improvement We established online advertising contentreview
standards and advertiser admission With the development of our video and live
commerce, we further refined the with processes, industry-relevant 19 which
are regulations reviewed and and updated platform in feedback. a timely manner
In 2023,in we accordance enhanced product admission selection: requirements
and strengthened process management and quality control of Improved Recheck
Mechanism the coverage scope and algorithms of our advertising review system,
achieving full We conductcounter-checks on ad content after its publication to
ensure the safety and coverage of new commercial resources with a
back-end
review system. compliance of all ads released on our platform. Requireadvertiser
s Review and verify their Approve to open ad We have set up a specialized team
for product review to conduct to submit related qualifications account
commercialization-specific assessments on candidate products. Formed
aClosed-loop Processing System qualifications Release compliant ad Require ad
material We incorporate the scoring system of
e-commerce
platforms and adopt Our customer service team collects advertising-relatedfeedba
ck online, and relevant materials Review ad materials submission stringent
requirements for product qualification verification. departments swiftly
intervene to provide timely responses and processing, ensuring effective
resolution.Bilibili Advertising Admission Process Optimized Commercial
Recommendation Algorithms For users expressing negative sentiment toward ad
content, we adjust our recommendation algorithm based on their feedback and
viewing interests, and optimize thequality of advertising content. Advertising
management-related training sessions covered 100% of our commercial content
reviewing team members
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Management's Highlights Honors & Awards Creating Community Value Enhancing
Industry ValueBuilding Social Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 14
Guarding Teenagers Bilibili strictly complies with the requirements of the Law
of the People' s Republic ofChina on the Protection of Minors and relevant
laws 2020.04 2021.08 and regulations, continuously enhancing the construction
of its minor protection system. We Optimized anti-addiction Carried out the
Dedicated are dedicated to creating a safe andhealthy features for teenagers
Minor Protection Project online community for minors. Through strict with
login reminders and (Phase I) to establish a content audit mechanisms,
effective anti- user curfew functions comprehensive protection addictionmeasures
and proactive community system for minors based on 2023 guidance, we are
committed to ensuring that user attributes and platform minors can enjoy
beneficial and positive content characteristics, and sought Based on real-name
2020.10 furtherimprovement with 2021.09 authentication and user on Bilibili,
supporting their healthy growth. Further optimized the real- various
stakeholders Launched the real-name strengthened behavior, we further the
review name registration system forverification system for and control of
advertising our mobile gaming platform games and issued notices content
management 2019.11 and the Bilibili gaming health regarding minors' play time
displayed to minor users system 2021.03 who do not useour Youth Launched an
anti-addiction Mode which has zero ad system and applied to all Closely
followed the content games with automatic requirements of the Publicity
updates Department of the Central 2021.11 2022.05 Youth Mode Committee of
theCommunist Carried out the Dedicated Launched our Family 2021.01 Party of
China and connected Minor Protection Project Platform to allow parents to all
online games to the official (Phase II), establishing remotely manage the
usage Initiatedautomatic real-name authentication a systematic framework time
of their children' s identification of underage system and control strategies
for accounts, working with users to prohibit them from risky content, as well
as a parents to guard thevirtual gifting during live routine management plan
healthy development of broadcasting; an adult may for minor content creators.
minors request refunds upon proof Upgraded our Youth Mode 2022.01 that their
virtual gift was with better userexperience actually made by a minor and
content classification Carried community out multiple governance rounds
activities of special on inappropriate content for minors; Minor Protection
Measures Timeline collaborated with content creators inBroadcastingVideosGames)
various fields to create high-quality content for teenagers
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Industry ValueBuilding Social Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 15
Bilibili places high importance on minor protection. We introduce and
continuously and Family Platforms.Meanwhile, leveraging the strength of our
community, we use offline content creators to share experiences and promote
public awareness of minor protection. Bilibili" Protecting Minors Action" In
response to the Shanghai"ProtectingMinors Alliance" initiative, Bilibili
launched the Little Community Steward and the Protection of Minors IP at the
2023 Bilibili World event. We attracted the support of more than 10,000
participants and renowned content creators, andcontributed to improving
awareness of community governance and the protection of minors. Content
Creator Wang Xiao Albert Represented Bilibili at UN Meeting In October 2023,
as a representative of Bilibili, content creator Wang Xiao Albert attendedthe"
China' s Practice in Preventing and Combating Cyberbullying" side event of the
54th session of the United Nations Human Rights Council. He shared how we use
artificial intelligence to detect and process harmful information, aswell as
our experience in guiding children' s healthy development with positive
content. Content creator Represented Bilibili at The 54th Session Wang Xiao
Albert of The UN Human Rights Council
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Management's Highlights Honors & Awards Creating Community Value Enhancing
Industry ValueBuilding Social Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 16
Cybersecurity & User Privacy Bilibili attaches great importance to
cybersecurity and user privacy.Based on our comprehensive cybersecurity
management structure and processes, we enhance our security awareness and
management capability through technology innovation, data risk assessment,
cybersecurity training and cultural promotion. Throughthese approaches, we aim
to create a safe and trustworthy online community for our users. Security
Management System strategies Bilibili strictly through abides a
top-down
by the laws, approach, regulationsensuring and that industry 100% standards of
our business in the is regions covered where by our we cybersecurity operate,
establishing management a clear system. cybersecurity During the boundary
reporting that period, we will we referenced nevercross. the We internationally
have established recognized a three-tier Common cybersecurity Vulnerability
management Scoring System structure (CVSS) 21 and 3.1 implemented to revise
our security related vulnerability management standards. We alsooptimized the
rules for vulnerability base scoring and repair time requirements.
Additionally, we proactively invited independent third-party organizations to
conduct data security audits and cooperated with relevant regulatory
authorities'inspections to ensure the security and compliance of information
and data usage. Information Security Certification Information Security Audit
Bilibili actively promotes information security- In 2023, in accordance with
regulatory requirements andrelated certification efforts, with over 80% of
industry standards, we invited external independent
third-our
business having obtained ISO information7 party organizations to conduct data
security audits.These security management system certifications, audits
covered aspects such as data security organizational including ISO 27001
Information Security structure, data security system establishment and data
Management System, ISO/IEC 29151 Personalsecurity lifecycle management. During
the reporting Identity Protection Management System, period, we conducted four
internal cybersecurity audits, and ISO/IEC 27701:2019 Privacy Information and
supported 13 compliance inspections by regulatoryManagement. authorities.
Thanks to our comprehensive cybersecurity mechanism, in 2023 we were honored
to receive the APP Security Certificate and 22 Information Security
Certificate from CVERC. In January 2024, we also passed the review for
theMobile Internet Application Security of our businesses are covered by our
online Certification video platform by CCRC, in8 China becoming to obtain the
such first 100% information security system certification. of our businesses
have obtained ISO80%+ information security certifications7 Bilibili APP CCRC
Security Certificate Bilibili APP Security Certificate Bilibili APP
Information Security Certificate
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Industry ValueBuilding Social Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 17
Security Management Initiatives Bilibili makes continuous efforts on security
technology research anddevelopment and optimizing security management
processes, as well as enhancing awareness among relevant personnel through
various programs. Our ability to deal with, respond to and prevent information
security risks has improved greatly. ProcessOptimization Awareness Improvement
Requirements for External Partners Bilibili conducts cybersecurity training
and awareness We continuously refine the Third-Party Data Security Due
promotion for all personnel, including interns and outsourcedDiligence
Questionnaire strictly regulating the data processing staff. Our diverse
methods include phishing drills, awareness behavior of our partners, including
suppliers. We require 100% training and security knowledge exams. We focus on
of ourpartners to sign data security-related agreements or seven dimensions,
namely, anti-phishing, data protection commitment letters. External data
transmission is only allowed responsibility, data use, data security levels,
data sharing, legal when theThird-Party Data Security Due Diligence Checker is
requirements and legal liabilities. filled out and the green light from our
security team is given. To ensure compliance, we regularly review the data
protection Cybersecurity Awareness ImprovementWeek system of our partners. In
2023, we launched the" Cybersecurity Awareness Pro Partners signed data
security-related Week" to share data security knowledge. We empower all 100%
agreements or commitment letters employees to identify andrespond to data
security risks that may arise in daily work. We believe that improving Through
a comprehensive,
end-to-end
information security security awareness amongour employees provides a solid
prevention mechanism, we have ensured cybersecurity foundation for conducting
compliant data usage and standards were upheld during our major events in
2023, protection. including the live broadcasting of the 2023League of Legends
World Championship Finals, and Bilibili World and Bilibili Macro Link
ticketing. 2023 Bilibili Cybersecurity Awareness Week
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Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 18
Privacy Protection Data privacy is important to Bilibili and we uphold the
eight prinicples of proviacyprotection. We employ three primary approaches,
namely, policy compliance, user rights and interests and technical
comprehensiveness, to create a safe environment for users. Furthermore, we are
committed to protecting the privacy of contentcreators, adhering to a dual
personal content creators information with protection a comprehensive
mechanism. and closed-loop 24 Through protection specialized system. channels
for handling complaints and reports regarding personal information andprivacy
protection, we provide Legality, Fairness and Ensure that personal information
is collected and used in a lawful, compliant, fair and transparent manner.
Transparency Principle of Accountability Ensure that rules and protocols are
in placeto define accountability of data and information security incidents.
Ensure that users are fully informed and have given voluntary and unequivocal
consent, and ensure that user demand and rights are addressed User Awareness,
Consent and in a timelymanner. Control Fully respect users' right to
information and decision-making, and clearly inform users when making
algorithm-driven and personalized content recommendations. Protect users'
rights to access, correct, and delete personalinformation. User Experience
Optimization Provide convenient access for users to grant or revoke permission
and delete accounts. Implement rigorous information protection measures for
minors. Fully protect user rights and interests. Ensure that onlythe minimum
amount of data required for processing is collected and honor the scope of
data collection defined by the Bilibili Minimal Data Collection Privacy
Policy. Collect and use data only within the range of products and services
consented toby the user. Data Accuracy Ensure that users' electronic and
hard-copy personal files are encrypted and protected to prevent information
tampering. Ensure that personal information is stored and retained for the
shortest period necessary forthe purpose of providing products and services
Rigorous Data Storage to users (e.g, the
E-Commerce
Law of the People' s Republic of China stipulates that information on goods
and services as well asrelated Restrictions transactions shall be kept for no
more than three years from the date of completion of the transaction), and
deleted or anonymized such information upon expiration of the storage period.
Data Integrity and Adoptindustry-recognized security protection measures and
technical tools to protect users' personal information. Confidentiality Ensure
data security to the greatest extent possible. Eight Principles of Privacy
Protection
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Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 19
Technology-Enabled Security Assurance Bilibili has independently developed a
series of monitoring, assessment,and platform technologies for information
protection to ensure timely and effective responses to various security
incidents, building a more comprehensive, efficient, and intelligent security
assurance system. SDLC Platform25 Threat IntelligencePlatform Security LLM
This self-developed platform is primarily used for automated scheduling, Our
self-developed threat intelligence platform is primarily used to collect
threat We integrate open-source localized models with Bilibili' sself-developed
LLMs, coordination, and management of data security reviews, code audits,
vulnerability intelligence from publicly available sources on the Internet,
including IP blacklists, applying them to the SDLC platform and threat
intelligenceplatform. The security scans, component dependency scans, and
online security scans throughout the CVE vulnerabilities,26 data leaks, etc.
It facilitates centralized management of LLMs enhance our analysis and
judgment of security threatintelligence. This enable entire lifecycle of
Bilibili' s various business applications. security incidents, including
intelligence discovery, investigation records, and us to have better
recommendations for security reviews during the developphase closed-loop
disposal processes. and better fixing suggestions for vulnerability in
security testing. We use the SDLC platform to record and display security work
results at different stages of various projects. During the development phase,
weintegrate data This platform provides us with various types of threat
intelligence, which are security and privacy protection measures into the
development of products and applied to internal security platform alert
detection, vulnerabilityemergency services, ensuring data and information
security from inception. After the product is response, and intrusion and
attack simulations. This enhances our proactive and launched, the SDLC
platform helps us conduct automated security testingbased on reactive defense
capabilities, as well as our ability to collaboratively handle security
application changes, generate security assessment reports promptly, and
monitor incidents after they occur. data security in real time. Leveraging
ourindustry leading privacy protection and data security capabilities, we
actively participate in the formulation of national and industry information
security standards. In 2023, we assisted in drafting the consultation paper on
the System forStatistics and Investigation of Radio, Television, and Online
Audiovisual Content, contributing to industry development with our rich
experience in data security management.
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Industry ValueBuilding Social Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 20
User Communication and Care Bilibili consistently serves users with
high-quality, efficient and safe productsand services. We maintain smooth,
open communication with users through our self-service system and our
high-quality customer service team. Meanwhile, through the Charging Station
Program, we timely observe our users' special needs and providethem with
emotional support and care. Improved Communication Capability and Efficiency
We always prioritize users' needs. Through a series of measures such as
improving our self-service system and customer service team, we continuously
enhanceservice quality and feedback was launched, processing the efficiency
efficiency of . In handling 2023, our user customer feedback service has team
continuously 27 received improved a total of . In 270,000 2023, user the
hotline complaints, received100% more of which than have 140,000 been user
resolved feedback . Since calls, our and customer the average service time
hotline to 23.94mn 270k 100% resolve feedback was less than 9 minutes. number
of feedback across of which were user Complaintall customer service channels
complaints28 Resolution Rate Optimized Self-service System Empowering Customer
Service Team In 2023, Bilibili further enhanced our customer self-service
system and improved the To further support our stability of our AIassistant,
which shortened the feedback processing time. Users enhancement programs may
now obtain accurate answers through automated Q&A interactions, which has
capabilities, and individual increased the problem resolution rate and
enhanceduser experience. service department "National User Satisfaction
Ministry of Industry and Strengthening Self-service Capabilities Implemented
automated answering mechanism for users' FAQs Improved self-service channels
and launched 5 newself-service functions, including account recovery,
video/comment/live broadcasting reporting and complaints, and appeals for
rejected submissions. Optimizing Process Strengthened our closed-loop
management process from user communication channelsto feedback processing,
improving problem resolution efficiency.
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Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 21
Charging Station Program Through our Charging Station Program, we connect to
the inner world of users, especially minors,and build an outlet for users to
express emotions and relieve stress. During the reporting period, our Charging
Station Program provided over 73,000 emotional support sessions, and an
average of over 6,000 users were served by our Charging Stationper month. Our
Charging Station Program is equipped with a professional and caring team, with
100% of its staff members having an educational background in psychology and
work experience in psychological counseling or education. All of the
teammembers are capable of providing professional, timely, one-on-one
counseling for users in need of help. Through chatting and interactive Q&A via
live broadcasting, the Charging Station' s host,"Hai Le Jie Jie," and
assistant host,"Zhan Zhan," share professional psychology knowledge, interpret
trending social phenomena and provide practical advice 73,000+ 6,000+ 100% on
emotional problems, garnering massive popularity and appreciation among the
audience. emotionalsupport sessions provided average monthly users served by
team members have educational backgrounds by our Charging Station Program our
Charging Station Program and work experience in psychology To Sharing Warmth
via Live Broadcasting A In 2023, ourCharging Station actively explored new
content formats such as live broadcasting and knowledge sharing videos, to
encourage users to bravely talk about the troubles they encounter at work and
in life, and share their own growth stories. During thereporting period, our
Charging Station team created a total of 33 knowledge sharing videos and
conducted nearly 100 live broadcasting sessions, reaching more than 3.7
million users. Strengthening Cooperation with Other Parties Bilibili
cooperateswith the 12355 Shanghai Youth Online Youth Public Service Center,
Shanghai Mental Health Center, and Shanghai Mental Hotline 962525 Volunteer
Teams to provide professional and accessible psychological counseling
services, jointly listening to usersand protecting their mental health. A
2023.8.6 A Letter to Hai Le Jie Jie
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NO.2 Enhancing Industry Value
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Management's Highlights Honors & Awards Creating Community Value Enhancing
Industry Value BuildingSocial Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 23
Creators First Our dedicated content creators and high-quality content are
indispensable to our Content Creator PortraitOver the years, content creators
have infused our content ecosystem with vitality through their unique and
diverse perspectives, boundless creativity and profound thinking. In 2023,
showcased an increasing their number talents of and contentcreativity creators
on Bilibili. from In different 2023, our geographies average daily and active
backgrounds content 18-23 51% creators rose by 24% compared to the previous
year. Meanwhile, our average monthly 24-30 Beijing 23% video submissionsreached
21.5 million, representing a 46% year-over-year increase. Men 62% 31+ Hubei
Women 38% 26% Tianjin Average monthly video submissions Average daily active
content creators Zhejiang +46% +24% Jiangsu year over year year over year
ContentCreators Content Creators Top 5 Provinces With Highest Year-Over-Year
Growth in Distribution by Gender5 Distribution by Age5 New Content Creators5
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Industry Value BuildingSocial Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 24
Content Creator Support Bilibili empowers content creators with content
operation support, creation tools and rightsprotection. We also provide
content creators with frictionless communication channels, empowering more
creators to consistently convert their ideas into high-quality content.
Content Operation Support We value high-quality content and encouragehigh-qualit
y creations. Through our well-established creator content We fully appreciate
and honor content creators who continue to create and innovate. We have hosted
the BILIBILI operation support and mentoring system, we continuously aid
contentcreators along the way to enhance their POWER UP 2023 Top 100 Content
Creators Awards selection for 6 consecutive years. Based on the expertise,
influence, capabilities in video creation, script structuring, account
operation, etc. and creativity,we select the most representative, high-quality
content creators of the year, and give them official recognition. Specialized
Program to BILIBILI POWER UP 2023 Top 100 Content Creators Awards Support
Creators' Growth Category-speci?c Mentoringfor In 2023, in addition to
existing awards, we set up a range of new awards to encourage content creators
to step out of Fan-Base Growth Onboarding Support for . Targeted Training:
Organized their comfort zones, explore new forms of creation,and find suitable
commercialization channels for themselves. New Content Creators targeted
training for high- . Category Mentoring: stickiness creators to support
Category-based long-term their ascent and boost their Annual Live Streaming
DarkHorse Award Annual Business Impact Award & . Newbies Training Camp: 2
incubation to accelerate number of followers Annual Business New Force Award
weeks of systematic tutorials fan-base growth for high to rapidly improve new
contentpotential content creators . Personalized Interaction, creators' video
production and training and diagnostic account operation skills . Community
Groups: Provide programs: Support content community panels, database creators
inexploring their . Editor' s Q&A for Newbies: and community activities to
unique growth paths Reduce barriers for new content support content creators
in and content operation creators during creation various content
categoriesmethodology . Trending Topic and Thematic Roundtables: Help creators
find their most suitable category Content creator Qi Shou Zhan Ying is a
professional 16 content creators, including Xiao Chao Yuan Go player with a
rank of 2-dan. With hersweet Zhang and Coco Kou Kou_, were recognized for and
captivating live streaming content, she has their breakthroughs in
commercialization. This also introduced millions of Bilibili users to Go and
encouraged content creators to actively strive forturned them into Go fans.
more commercial success through Bilibili channels. Support Channels for
Creators' Content Operations
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Industry Value BuildingSocial Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 25
Creation Support Creator Rights Protection Experience Sharing Platform We
provide continuous creation support to contentcreators at different stages.
During the reporting period, we upgraded our creation We continuously enhance
our Content Creator Copyright By organizing offline content creator experience
sharing tools, provided abundant resources, and strengthenedthe service
capabilities of our Content Creator Academy and Creators Hub. Protection
Program, Content Creator Rights Protection activities, we provide face-to-face
opportunities for Ticket and Music Copyright features, among other rights
contentcreators to share what they have learned about Automatic Protection for
protection systems and tools. We fully protect content video creations and
spark new ideas. Content Data Analysis and Review Updated Content Creator
Academy creators'rights and interests in music and video, portrait, Certified
Original Content reputation and beyond. We launched a content creator
copyright We upgraded our data analysis services We have launched a brand new
creative protection program. Thisenables content by adding certain key metrics
that course tailored to concrete creative Content Creator Copyright Protection
Program Offline Experience Sharing Event creators to actively monitor piracy
and effect traffic recommendations andscenarios, covering multiple modules
infringement and take action to protect refining the data analysis on follower
including video creation, account To support content creators' legitimate
rights and interests, On August 16, 2023, we partneredwith the Institute their
rights and interests. This function conversion to help creators identify
management, commercialization, and we have launched functions including
original content of Physics of the Chinese Academy of Sciences and
safeguardscontent creators' copyrights issues that impact growth in their live
broadcasting. These courses aim copyright protection and account reporting. By
the end of invited tech-related content creators who are also and ensures
their continuoussubmission traffic and followers. Meanwhile, we to help
content creators enhance their the reporting period, more than 65,000 content
creators had current students to an offline event in Beijing. At the of
original content to the platform.introduced weekly and monthly account
competitiveness. joined the programs, and over 980,000 infringing videos had
event, content creators shared how they balanced reports with content analysis
and been removed. study and video creation, while ouroperations team
comparative analysis to other videos, shared insights into the development
prospects of providing insights to advance account scientific videos.
development and addressing issues in account operations. Content Creator
RightsProtection Ticket Original Content Protection and Creators Data Center
This feature is available to all content creators, with our ` rights customer
protection service matters. team providing When necessary, full-process we
will follow-upintroduce on legal measures to assist content creators in
safeguarding their rights. Music Fingerprint Function For original musicians
on Bilibili, we ensure a better system for rights protection and copyright
commercialization, including sitewideusage detection, creation authorization,
music usage settlement and long-term user feedback tracking.
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Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 26
Commercialization for Content Creators In 2023, while expanding the stage for
content creators to showcase their talent,Bilibili also facilitated broader
income channels for our creators. We are dedicated to supporting an increasing
number of content creators from diverse backgrounds in generating income
through our various commercial avenues, leveraging their uniquestrengths. Over
3 million content creators earned income on Bilibili in 2023, a 30% increase
year over year. Among them, over 1.8 million content creators earned income
through live broadcasting, and over 950,000 content creators joined our
variousadvertising plans. Furthermore, our video and live commerce, premium
course, content creator craftstudio, and upgraded fan charging program have
enabled a wider range of content creators to discover monetization avenues
tailored to their contentstyles. Advertisement Live Broadcasting Other
Value-added Services Sparkle - Native Ads Platform Premium Course Virtual
Gifting Ad Revenue Sharing Program Content Creator Craftstudio Grand Voyage
Monthly Subscription Video and Live Commerce FanCharging Cash Incentive
Program Diversified Commercialization Channels for Content Creators Among
them, 3 mn+ 1.8 content creators mn+ earned income through live broadcasting
content creators earned income on Bilibili +30% 950k+ year over yearcontent
creators joined various advertising plans
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Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 27
Sparkle Native Ads Platform Video and Live Commerce Our Sparkle native ads
platform is a matching platform for contentcreators and Since the launch of
video and live commerce, we have established a dedicated operations team to
guide and Number of content creators who earned income through advertisers.
Using Sparkle, content creators can efficiently match theircreativity with
assist more content creators in utilizing this product as a new income avenue.
We have been providing tutorials video and live commerce advertisers' needs,
allowing content creators to monetize their influence on fans and forcontent
creators on how to dive into video and live commerce. Additionally, we have
partnered with creative talent through our native advertising products.
external e-commerce platforms and optimized our live broadcasting features,
all aiming tobridge high-quality content with excellent commercialization
capabilities. +133% year over year Content Creator Dao Yue She Shi Yu Ji
Partnered with Wildlander Automotive Content creator Mr Mi Deng Achieved
Commercialization in Niche CategoryContent creator Ying Wu Li Highlights
Female Consumption Power on Bilibili Content creator Dao Yue She Shi Yu Ji and
the well-known automotive brand Content creator Mr Mi Deng provides
professional and in-depth reviews on home Content creator YingWu Li captivates
a significant female audience with her Wildlander jointly released Super Food
Deliverer Season 2. The video documented decoration and appliances in his
videos, gaining a large number of followers in distinctive flair and
style,offering insights into the latest fashion trends, personal their story
of jointly preparing a special feast for the children and their soccer our
community. In 2023, Mr Mi Deng applied his product selection expertise to
outfit tips, makeup productreviews and more. Through live commerce, she shows
coaches in a mountainous area. The video received over 1 million likes,
delighting live commerce, featuring the most cost-effective home decoration
and appliance female followers how to mix andmatch clothing to create stylish
looks for varying the entire community and aiding Wildlander in successfully
building its brand products for users. During the Double 11 shopping festival
in 2023, hisMr. Mi Deng body types, ultimately achievingtotal GMV of over
RMB50 million during the 2023 image among young generations. Home Decor
Festival raked in RMB1.68 billion in GMV across all channels, growing Double
12 shopping festival. 400% from the same period of the prior year.
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Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 28
Live Broadcasting Upgraded Fan Charging Program Craftstudio More and more
content creators on Bilibili are exploringmonetization through live In 2023,
we upgraded our Fan Charging Program with a feature enabling content Our
content creators Craftstudio is an original work trading platform we built for
content broadcasting, engaging in real-time interaction withtheir fans while
earning income creators to offer exclusive videos to users who participate in
their Fan Charging creators. Through the platform, creators may sell or
customize original works, including through virtual gifting. We provide a
detailedguide and a range of tools for new live Program, providing creators
with an additional revenue stream. It opens up the paintings, handicrafts,
figurines, knowledge services and virtual merchandise. broadcasting hosts,
including video, gaming, voiceand virtual live broadcasting formats, pathway
for users to pay for good content and enables content creators to continuously
catering to hosts' varied styles and preferences. Additionally, through a
featured event create high-quality, in-depthcontent. operation system, we
continuously enhance the liveliness of our live broadcasting community and
assist hosts in achieving long-term fan retention and operations. Number of
average daily active live broadcasting hosts who earned income 2.4mn 2.76 mn
136k+ content creators enabled their users paid through the Fan Charging
content creators and painters joined our Craftstudio5 +50% year over year Fan
Charging feature5 Program V-tuber Zhe Yuan Lu Lu Performing Folk Tunes And
Game ThemeSongs Fan Charging Enabled The Success of Exclusive Video Lost in
Tokyo by Shi Pin Dao Premium Course In 2023, content creator Zhe Yuan Lu Lu
presented various styles of song The exclusive fan charging video Lost in
Tokyo is a documentary made byOur Premium Course provides an effective
commercialization channel for nearly adaptations and covers using a virtual
avatar in her live broadcasting room. content creator Shi Pin Dao. The
exquisite production brought our users a unique monetize10,0005 content their
expertise, creators with skills professional and interests knowledge by
creating and paid skills. courses. Content This creators product can Through
live broadcasting, she has garnered nearly 3 million viewers and perspectiveand
triggered deep thoughts on the underlying cultural and social accumulated
income of over RMB1 million.5 issues. Since its release on November 30, 2023,
the video has received more than expands new avenues for content creators to
earn income,motivating them to keep RMB4 million5 revenue through our upgraded
fan charging feature. The revenue producing high-quality content for years to
come. not only covered the content creator' s production cost, but also
supported him in continuingthe journey of his next episode. 200 content
creators +achieved over RMB1 million grossing revenue via Bilibili Premium
Course Content Creator Yuan Yi's Relationship and Growth for Young Generations
course made over RMB10 million in grossrevenue Zhe Yuan Lu Lu's Live
Broadcasting Fan Charging-exclusive video Lost in Tokyo by Shi Pin Dao Course
of the Year: Relationship and Growth for Young Generations
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Industry Value BuildingSocial Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 29
Human Capital Bilibili provides a diverse and inclusive workplace environment,
a well-defined career path and asupportive benefits As of December 31, 2023,
Bilibili had a total of 8, 801 employees. Breakdowns by gender, function, age
and region are as follows: system for each like-minded employee. We believe
that by collaborating with our employees, we canachieve sustainable
development goals together. Employment Compliance Gender (Number of Employees,
%) Age (Number of Employees, %) We strictly adhere to laws and regulations
including the Labor Law of the People' s Republic of China and theProvisions
on Prohibition of Child Labor in China, as well as guidelines of international
human rights practices such as the International Labor Organization' s
Declaration on Fundamental Principles and Rights at Work in our recruitment
andemployment practices. We fully respect the freedom of association of our
employees and firmly prohibit the use of child 4,995 3,806 8,142 659 labor and
forced labor. If any such situations are found, we will take strict actions in
accordance withrelevant laws 57% 43% 93% 7% and regulations as well as our
internal policy. Meanwhile, we allow our employees to have flexible working
hours. The Company has established a comprehensive equal employment policy for
people with disabilities and hasdesigned an accessible workspace to fully
protect their rights. To ensure compliance and fairness in the recruitment and
employment process, and to track the dynamic status of employee contracts, we
have further optimized our internal system forhuman resources contracts and
certificates in Male Female Gen Z+30 Non Gen Z+ 2023 to effectively improve
our human resources management efficiency. Function (Number of Employees, %)
Region (Number of Employees, %) We believe campus recruitment is acrucial 529
126 source for building our talent pipeline. 3,751 5% 1% Through initiatives
like"Seeking Outstanding 43% Talent," we aim to deepen the understanding 5,598
433 and alignment of young graduates with our 64% 5% 2,868 1,653corporate
culture, continuously infusing our 2,644 team with fresh perspectives and
energy. In 33% 19% 30% 2023, we maintained close collaborations with various
universities, and were awarded "Best Employer" by the Shanghai UniversityProduct
& Technology Content Audit Shanghai Other Cities in Chinese Mainland31 of
International Business and Economics, and "Excellent Partnership Model" by the
School Operation Management, Sales, Finance & Beijing Hong Kong SAR,Macao of
Management of Fudan University. 2023 Bilibili Campus Recruitment Project
Administration SAR, Taiwan Region and Overseas
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Industry Value BuildingSocial Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 30
Employee Development At Bilibili, we are always refining our talent
development system to provide personalized supportand opportunities for
employees at every stage. This ensures that high-quality talent fuels our
growth while giving each team member the chance to shine their brightest.
Comprehensive Training System External Education and Professional Exam
SupportProgram In 2023, Bilibili continued to focus our recruitment efforts on
Gen-Z university graduates and young managers. We launched our annual B-STAR
Graduate Bilibili continues to offer a program covering 100% of employees to
help them obtaindegrees, diplomas, Program and the UP Plan Frontline Manager
Development Program, concentrating on enhancing general skills, professional
expertise and leadership and external qualifications and certifications,
including JLPT, IELTS, TOEFL andTOEIC. Furthermore, capabilities. These
initiatives were tailored to cultivate top talent from different perspectives.
we provide incentives for employees in the finance department to acquire
qualifications like a CPA designation. Employees who meetthe criteria can have
their exam fees funded by the Company and Leading UP32 UP Plan Frontline
Manager Development Program receive rewards upon obtaining relevant
certifications. Keeping UP33 assists Our UP Plan managers Frontline from
Managervarious Development business sectors Program in Leadership skills
During the reporting period, our employee training coverage reached 92% and
average training hours UP Plan34 refining their management approach and
improving their professionalism,leadership and results- per employee reached
32 hours.42 oriented skills. We conducted four sessions of this Ready UP35
program during the reporting period. % of trained employees % of trained
employees among genders43 by gender44Ultra-electromagnetic Wave36 B-STAR
Graduate Program 92% Male 57% Male Bilibili Tech Hackathon B-learning To
assist our campus hires in adapting to their new platform roles and achieving
their long-term career goals, 93% Female 43% FemaleProfessional skills Neutron
Star37 FID38 we' ve tailored growth objectives that align with their evolving
needs and job requirements during their IMI Interviewer Training Program39
first 0-24 months with us. With our ongoing B-STAR GraduateProgram, we aim to
further identify, retain 40 and nurture talented young individuals within % of
trained employees % of trained employees TTT Training Bilibili. among position
levels43 by position level44 41 93% General Staff 97% General StaffLearning
and Charging Corner 72% Middle Management 2% Middle Management General skills
B-STAR Graduate Program Orientation training 100% Senior Management 1% Senior
Management
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Industry Value BuildingSocial Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 31
Compensation and Promotion At Bilibili, we adhere to the principle
of"merit-based performance, rank-based salary,and performance-based bonus" for
performance evaluation and compensation. We treat all employees equally and
adhere to the relevant labor laws and regulations principles of equal pay for
equal work, without evaluating salaries based on age,race, ethnicity, or other
differences. There is no significant wage gap between male and female
employees. We conduct regular employee evaluations and publicly announce the
assessment results to ensure we put the right person in the right
position.Meanwhile, we continuously share the Company' s achievements with
employees through equity incentive plans. In 2023, we tailored specific goal
management approaches for each business line, aiming to boost employee support
our performanceemployees in using growing the OKR alongside concept the45
Company. and measurable performance goal tools. We believe these initiatives
can effectively We follow the"merit-based ranking" principle, offering both
vertical promotions andhorizontal career development 46 opportunities. This
creates two clear pathways for advancement for all employees, whether in
management or specialized roles. Additionally, we provide online training
courses for promoted employees, aiming tocultivate a highly skilled and
professionally adept team. Merit-based Ranking + Management Judgment &
Vertical Promotion + Horizontal Development Bilibili' s Promotion Principles
In 2023, Bilibili handled employee departures in compliancewith legal
regulations. We conducted exit interviews with departing employees to
understand their reasons for leaving, continually improving our employee
management practices. Meanwhile, we further advanced our rotation program,
providing avenuesfor employees looking to explore new directions and
opportunities for development. This initiative assists employees in finding
internal positions aligned with the Company' s strategic goals, facilitating
their transition accordingly. Applying:O?ering: Transfering: Employee submits
CV and gets Employee receives rotation We negotiate and assist with the an
interview offer after successful interview transfer of employees between
departments Process of Rotation Program
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Industry Value BuildingSocial Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 32
Health and Safety With employee health and safety as our top priority, we
conduct safety management in accordance withall laws and compliance
requirements to minimize risks, prevent accidents, and provide a solid safety
guarantee for employees' daily work routine. Health Support Emergency Response
Bilibili embeds its commitment to health and safety into itscorporate culture,
continuously promoting safety awareness and safeguarding the occupational
health and safety of its Based on our comprehensive emergency response
mechanism, we have developed employees. targeted response plans for potential
healthand safety risks in our operations to minimize the impact of safety
risks on the Company' s daily operations. Employee Health Benefits 2023 Blood
Drive To help employees stay up-to-date with their health status, we provide
annual In November2023, we organized a Blood Drive. We rewarded eligible blood
donors Fire Drill physical exam programs as well as offer a variety of health
support benefits, with a gift bag, a paid day off and a special breakfast on
the day of donation. includingdental health and psychological well-being
initiatives. Bilibili held a fire drill for part of our Shanghai office in
November 2023 to effectively prevent and resolve potential fire hazards and
improve employees' emergency precautionarymeasures, response and evacuation
skills. Annual Physical Dental Care Examination CPR & AED First Aid Training
We hosted CPR & AED47 first aid training sessions for employees to advocate
basic Risks of A Sedentary Scalp Health Seminar MentalHealth Seminar emergency
first aid awareness and enhance emergency response skills, helping to
Lifestyle Seminar ramp up the Company' s overall awareness and emergency
response capabilities.
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Industry Value BuildingSocial Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 33
Employee Welfare Bilibili prioritizes the physical and mental well-being of
its employees. We are committed to fosteringan inclusive, )BQQZ_'BJS free and
supportive work environment. Through thoughtful %BJMZ_-JGF_;POF 1FU_GSJFOEMZ__$P
NQBOZ_BOOJWFSTBSZ__ (BNF_;POF__(ZN__%PDVNFOUBSZ_TIPQT__ communication
mechanisms and diverse employee activities,&NQMPZFF_JOUFSOBM_TIPQQJOH__
_____TIVUUMF_CVT $FMFCSJUZ_WJTJUT__'BNJMZ_EBZ we aim to cultivate happiness
and a sense of belonging among 1MBOFU_-BOEJOH_;POF all employees.
Additionally, we offer benefits such as flexible1SFNJVN_NFNCFSTIJQ_PG_#JMJCJMJ__
working hours, a casual dress code, pet-friendly policies and *1_EFSJWBUJWF_HJG
UT__$PVQPOT_ employee interest clubs to meet the personalized needs of our
GPS_#JMJCJMJ_.FSDIBOEJTF employees. Our unique corporateculture and work
atmosphere make 100 Bilibili one of the younger generation' s most coveted %
full-time employees are covered by our employee welfare system .FNPSZ_7BMMFZ
8FEEJOH_TVCTJEZ_ .BUFSOJUZ_TVCTJEZ_ #JSUIEBZ_QBSUZ 3FTU_;POF1BJE_NPOUIMZ_TJDL_EB
Z__ "OOVBM_QBJE_MFBWF__ 4QFDJBM_IPMJEBZT *OUFSFTU_$MVCT_;POF &_TQPSUT__$PTQMBZ__
1JOH_1POH_ 1IPUPHSBQIZ__#PBSE_HBNFT_ 4LBUFCPBSEJOH 1MBOFU_%FQBSUVSF_;POF
)PMJEBZ_$FMFCSBUJPO_;POF .FNPSBCJMJB )FBMUI_4VQQPSU_;POF$ISJTUNBT___/FX_:FBS__,J
DLP_EBZ__ 1SJWBUF_IFBMUI_JOTVSBODF___)FBMUI_TVQQPSU_IPVTF__ .BSDI_'MPXFS_'FTUJWB
M__.FPX_'FTUJWBM &"1_NFOUBM_IFBMUI_IPUMJOF__0OMJOF_EPDUPS_ BQQPJOUNFOU__-PWF_-JW
F Parts of Bilibili featured EmployeeWelfare (The complete employee welfare
system of Bilibili can be found on page 30 of the 2022 Bilibili Environmental,
Social, and Governance Report.)
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Industry Value BuildingSocial Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 34
Themed and Tailored Employee Events Bilibili encourages employees to launch
their own interest clubs and provides supportfor club activities. Number of
employees who joined Number of company-level staff Bilibili interest-based
clubs in 2023 activities held in 2023 In addition, we organized a range of
exciting Bilibili-themed employee events. These events promotediversity and
openness, aiming to create an environment where employees can enjoy both work
and life to the fullest. 2,000+ 600+ New Year Kickoff Gifts Flower Festival
Interest Club Signups Mother' s Day Bilibili 14th Anniversary as Chinese
NewYear ween Christm ammer' s Day Hallo Family Day Progr Chinese Valentine' s
Day
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Management's Highlights Honors & Awards Creating Community Value Enhancing
Industry Value BuildingSocial Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 35
Employee Care Employee Communication50 Employee Feedback Labor Union and" Love
Live"48 We highly valueemployees' sense of involvement in our development and
actively listen and respond We conduct satisfaction surveys and analyses for
HR processes to their needs. We regularly enhance our internal HR TalentVerse
portal to cover common topics suchsuch as our rapid onboarding process and
relevant guidelines. This The Bilibili labor union provides its members with a
range of services and benefits, as company facilities, environment, services,
culture and benefits. This includes organizing HRpolicies enables us to
promptly assist employees with any issues or specific such as health and
critical illness insurance, legal assistance, union protection rights and
practical manuals within a dedicated"Q&A" section, providingemployees with
straightforward needs they encounter during their work. and health retreats,
among others, to safeguard the rights and interests of employees. guidance on
their daily tasks. In 2023, we launched the"Bilibili Culture Base"mini-program,
offering In addition, our"Love Live" program continues to provide assistance
to employees in a systematic presentation of our corporate culture, rules,
regulations and latest news. Our goal is to In August 2023, ouradministrative
services department conducted need. As of the end of the reporting period, a
total of 5,664 employees had joined our deepen employees' understanding of our
cultural values through an engaging platform. a survey on key employeeservice
projects, including pet-friendly "Love Live" mutual support foundation.
policies, concierge services, general store and our late-night canteen, aiming
to collect feedback from employees and make improvements Mental Healthaccordingl
y. By the end of the reporting period, we received a total of 1,178 feedback
responses, with over 80% of employees expressing We prioritize the mental
well-being of our employees and offer various services such satisfaction with
theimprovements. as a 24-hour mental health hotline and mental health sharing
sessions to help them manage their mental and emotional well-being, reducing
stress levels. WELCOME! Our mental health hotline is staffed by individuals
who hold nationallevel-2 Bilibili Culture Base employees psychological in
managing certification negative and emotions have extensive and convey
experience love and in care. EAP. As49 of They September assist 2023, our
hotline had provided 92 hours of counseling foremployees, covering diverse All
Thing You Need To Know About Bilibili topics including emotional distress,
family issues and workplace challenges. Housing Support In light of the
housing challenge employees face in major cities like Shanghai, wehave
actively partnered with rental service providers to help employees access
affordable Annual CSR Honors and stable long-term rental options. In 2023,
Bilibili was awarded the"Annual Support for Talent Housing - Outstanding
Partner"award by Shanghai Cheng Tou Kuan Ting. milestones Trending on
Onboarding Our culture Bilibili HR portal Our red lines Feedback
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Industry Value BuildingSocial Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 36
Partnerships for Industry Development Bilibili has always been committed to
exploring new paths with promising partners,sharing know-how and actively
promoting collaboration and innovation, to jointly facilitate progressive,
prosperous, and coordinated industry development. Sustainable Supply Chain We
highly value our partnerships with suppliers. As such, weEnvironmental Risk
Management: Business Ethics Management: We continuously enhance our supplier
management policy, uphold responsible procurement principles and implement
full and introduced new procurement management standards lifecycle
managementfor our suppliers. As of the end of the We actively control the
environmental risks of our supply Supplier We require all suppliers52 to sign
and honor our during the reporting period. We further optimized supplier
reporting period, Bilibili had11,559 suppliers, distributed across suppliers.
chain and In impose 2023, we PUE further 51 requirements solidified the on
data reward center and ESG Business business ethics Ethics and Commitment
compliance management. to strengthen We managementcriteria, detailing
specifications for supplier the following regions: penalty mechanism to share
energy-saving benefits Management immediately terminate and blacklist
suppliers if admission, supplier data base maintenance and updates,
withsuppliers. Additionally, we leveraged AI and other any violations are
found. supplier evaluations, supplier communication management technologies to
continue exploring ways to lower the and supplier elimination. PUE ratio and
ensure energyconservation and carbon reduction for our data centers. Bilibili
has adopted an efficient procurement platform for 724 6% 10,835 94% supplier
classification and categorization to manage suppliers Hong Kong SAR, Macao
SAR, Chinese Mainland We workwith suppliers to mutually adhere to the in
different categories, including registered suppliers, qualified Taiwan Region
and Overseas International Labour Organization' s Declaration on suppliers,
preferred suppliers, strategic suppliers andeliminated Fundamental Principles
and Rights at Work as a way to suppliers. We strictly supervise and review all
aspects of the Number of Suppliers by Location ensure a safe and fair work
environment and protect supplier' s lifecycle, and byend of the reporting
period, our Labor RIsk Management: labor rights and interests. annual supplier
review covered over 80% of the contract value of all technical procurement
deals.
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Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 37
Win-win Cooperations Bilibili providers fosters and identify mutually and
beneficial empower partnerships exceptionalwith OGV suppliers creators,
contributing through resource to the sharing advancement and support, of the
industry. driving cooperation for win-win solutions and sustainable
development. We continue to support OGV53 content Documentaries ChineseAnime
Bilibili initiated the Searchlight Project and the Celestial Star Project to
consistently support high- In 2021, Bilibili launched the Light Catcher
Program. It consists of three sub-programs that provide quality documentary
production andexplore new creative outlets and innovative themes. technical
guidance, resources, funding, distribution assistance and other types of
support for animation creators at different stages in their creative journey,
promoting the all-round developmentof Chinese Searchlight Project Celestial
Star Project anime. In September 2023, we held the 6th MADE BY BILIBILI
Chinese Anime Press Conference. We have always Regarding documentary content,
we launched a We partner with a diverse range ofprofessional prioritized
original content, providing support and development opportunities for original
anime proposal solicitation program to search for high-quality institutions
both domestically and internationally producers and studios. As ofDecember 31,
2023, Bilibili has released over 270 Chinese anime titles, with topics and
provide support accordingly. In January to produce top-notch documentary
content known 2024, Bilibili' s Searchlight Program Season 2 concluded for
itsprofessionalism and depth. In 2023, Bilibili over 70 original titles.
successfully. Through this initiative, Bilibili collaborated produced China' s
first psychological therapy with China National Geographic to produce the
Wonders documentaryfocusing on human emotions, titled Bilibili Light Catcher
Program of Life documentary series, addressing a gap in the It' s Okay to Feel
Bad, in collaboration with the domestic market for natural science
documentaries. Shanghai Mental HealthCenter. The documentary serves as a
reflective guide for those in need of emotional or psychological assistance.
Season 2 of The Capsules Program In addition, we have collaborated with BBC
Distribution, CGTN Hong Kong PCCW and Malaysia' slargest The Capsules Program
is a support program under the Bilibili Light Catcher Program designed
Chinese-language TV station Astro, to market outstanding documentaries,
including Dig Deeper, specifically for professional Chinese animators.
Thisproject invites professional teams with The Truth and The Land of Spirits
to countries and regions like UK, France, Hong Kong SAR, Malaysia, mature
animation production experience from various industries to independently
create short Singapore,Serbia, and Italy, where they have been warmly received
by local audiences. films, without limitations on format or style. In December
2023, the second season of the Capsules Program' s original animated short
film series was released, winninghigh acclaim. It has received over 18 million
views so far and a rating of 8.1/10 on Douban.5
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Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 38
Open-source Community Bilibili has always been an advocate for the open source
concept, dedicated to collaborating withusers and developers alike in building
a thriving technological ecosystem. We partner with industry collaborators to
undertake open-source projects, sharing our technological research and
development experiences and achievements through variouschannels. We believe
that these ongoing efforts with our partners will propel the advancement of
industry technology. Cooperative R&D projects Released the Kratos microservice
framework open-source project to encourage Integrated servicegovernance
capabilities with Tencent' s Polaris and Alibaba Integrated log collection
capabilities with Tencent Log (CLS) developers to engage in project
development, maintenance and enrichment. Cloud' s OpenSergo. and Alibaba Cloud
Log(SLS). Sharing R&D Experiences As we bolster our R&D capabilities, we keep
a keen eye on industry advancements. By actively participating in live sharing
sessions and industry conferences, we both learn about and share new
technologies.Through public channels like the Bilibili Technology WeChat
account and the Bilibili Technology account on the Bilibili platform, we
promote the spread of technology. Additionally, we take part in various
industry summits and conferences, where weshare technical solutions and best
practices, and showcase our latest achievements and future directions. Head of
Bilibili Mao Jian Technology Committee Attack on Pixels: How Far Are We From"
Ultra HD" Technology Selection andImplementation in Bilibili' s Big Data
System Construction Guest Speaker, Global Software Engineering Innovation
Summit
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NO.3 Building ildi Social Value
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Industry Value BuildingSocial Value Corporate Governance About the Report
Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 40
Eco-friendly & Green Principles We proactively adapt to the opportunities and
challenges Dealing with Climate Changepresented by climate change. We strive
to achieve green office operations to minimize our negative impact on the
environment. Meanwhile, we are committed to using high- Nowadays, climate
change has become an overwhelming challenge for our planet anda critical issue
for the world. In response to the Chinese government' s carbon peaking and
carbon neutrality goals, quality content to promote a green mindset,
collaborating Bilibili proactively follows disclosure recommendations from the
TaskForce on Climate-related Financial Disclosures (TCFD) to identify and
evaluate the risks and opportunities that come with climate carbon with our
and users sustainable and communities future. to jointly create a lower-
change.54 We are on thelookout for fresh ways to take on climate change,
rallying the entire industry to team up with us in tackling this urgent
challenge head-on. Governance Risk Management We are committed to addressing
climate change and have established a climatechange governance structure
consisting We have established a full risk-management process covering of the
Board of Directors, the ESG Committee and the ESG Working Group to supervise,
coordinate and conduct daily work identification, assessment andmanagement of
climate change in response to climate change. In an effort to continuously
improve the effectiveness of our governance structure, we have risks and
opportunities. During the reporting period, physical incorporated
climatechange-related outcomes into our ESG Working Group members' personal
KPIs, which are directly and transition risks as well as opportunities related
to energy, linked to their annual performance reviews and compensation.
products and serviceshave been identified. Specifically, Strategy physical
risks include contingency and chronic risks, while transition risks cover
policy, law, technology, market and As we analyze climate-related risks and
opportunities, we continue to review andupdate our business development
strategies reputation risks.54 accordingly. We have established short-term,
medium-term and long-term management strategies and action plans to better
address potential risks arising from climate change. Short-termMid-term
Long-term To conduct risk evaluation To design a mid-term To set up a
long-term and financial forecasts, plan to ensure our climate climate
management and plan short-term management strategy strategy and clarify the
management strategies,aligns with policy trends, significance and direction
including concrete steps to market development and of our actions in response
tackle climate change user demand to climate change
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Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 41
Indicators and Goals Given that we are a
non-manufacturing
company, wedo not directly consume fossil fuels such as gasoline, diesel and
natural gas, and therefore do not produce direct (Scope 1) emissions. Our
office operations and merchandise business generated indirect (Scope 2 and
Scope 3) emissions only. Withinthe reporting period, our main energy and
resource consumption and carbon emission-related metrics were as follows:
Procured electricity kWh Comprehensive energy Comprehensive energy consumption
consumption (tce) density tce/m2 Energy 12,520,5801,539 0.01 Consumption55
Total greenhouse gas emissions Greenhouse gas emission density tCO2e tCO2e/m2
Greenhouse Gas Emissions56 7,140 0.05 Water consumption tonne Water
consumption density tonne/m2 Water Resource 92,265 0.69 Consumption57
Totalpackaging material consumption Packaging material consumption density
tonne tonne/RMB10,000 GMV Packaging 3,275 0.02 Consumption58 By exploring the
emission reduction potential within our own operations and throughout the
supply chain, we have beenconsistently examining and analyzing our carbon
footprint, thereby contributing to the national and global goals in combating
climate change. In 2023, with reference to the Greenhouse Gas Protocol: A
Corporate Accounting and Reporting Standard(Revised), Bilibili initiated a
carbon examination plan for our own business and related upstream and
downstream supply chain operations to further identify greenhouse gas
emissions, laying a solid foundation for continued exploration of
futureemission reduction plans. During the reporting period, we conducted an
audit on our data centers' Scope 3 emissions, which were equivalent to 50,371
tons of carbon dioxide. Our main data center suppliers widely use clean energy
and reducecarbon emissions through advanced energy efficiency management
techniques. We have full access to the data regarding the actual energy
consumption and the proportion of renewable energy used in all leased data
centers. In 2023, the average actualPUE of all our leased data centers was
d1.3. Based on audit results, design 2026 and onwards actionable carbon
reduction goals and 2025-2026 When our own actions plans in office venues are
line with Company Roll out other put into use, we willreality 2024 further
define the Scope 3 emissions 2023 Additional audit categories boundary of
Scope disclosure of Scope to complete a full 1, 2 & 3 emissions Scope 1&2 3
emissions for emissions audit audits to ensure emissions audit andemployee
commute completeness, Scope 3 emissions and business travel accuracy and audit
for data reliability centers
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Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 42
Bilibili commits to fostering a better environment by strictly enforcing
relevant environmental protection lawsand regulations in locations where we
operate and by adopting standardized management measures for environmental
protection. As of the end of 2023, the office buildings of our Shanghai
headquarters and Guangzhou branch had obtained the ISO 14001environmental
management system certification and the LEED platinum green building
certification. We are actively implementing energy-saving and carbon-reducing
actions in our office operations, logistics and business operations.
GreenOi^ce Green Packaging Green Computing We deployed an integrated property
management system that combines property management, administrative services,
equipment maintenance to enhance efficiency and reduce operational
carbonfootprint. We increased shuttle bus runs between office areas in our
Shanghai offices to reduce private car use and reduce emissions from
commuting. We used energy-efficient equipment such as energy-saving air
conditioning and heating equipment. Weestablished an energy consumption
monitoring system to track and manage energy usage at each operational
location on a monthly basis. We developed a paper box size optimization tool
for the Bilibili Merchandize business and adopted lightweight,
eco-friendly
and renewable packaging to help reduce emissions from product shipping. By
promoting resource conservation and recycling, we further reduced our carbon
footprint associated with waste managementprocesses. Through energy-saving
technology upgrades and streamlined operational management, we aim to reduce
the PUE and energy consumption per unit of computing power in data centers.
This includes initiatives such as deploying photovoltaicfacilities and
optimizing the operation of diesel generator water jacket heating systems and
terminal air conditioning. We played an active role in preparing industry
standards for green data centers, providing guidance and support fornext-generat
ion green technologies. We finished the Scope 3 emissions audit for data
centers to provide fundamental and objective data support for the design of a
systematic emission reduction plan.
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Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 43
Promoting Green Awareness By leveraging our platform' s clout and unique video
content, we promote theideas of respecting and caring for nature in a way that
connects with the young generation. In 2023, video views related to"environmenta
l protection," " low carbon," " recycling," etc., reached 12.6 billion,increasin
g by 34% from 2022. 12.6 bn video views related to green environmental
protections Tree Planting in the Desert with Content Creators Bilibili invited
well-known content creators such as CCTV Agriculture to produce series of
educationalvideos for the public, sending the crew to Alashan, Xinjiang, to
plant saxaul trees on the edge of the desert. These videos were broadcasted in
CCTV 17' s TV program China Agricultural Report, which helped enhance public
awareness ofenvironmental protection. CCTV Anchor Experiences Scientific Tree
Planting to Prevent Desertification Calling for Desertification Prevention
Bilibili collaborated with the virtual male idol group LASER to create a
charitable theme song for theenvironment called The Last Forest, calling for
joint action in preventing desertification. The Last Forest, a Environmental
Charity Song Charity Auction for Environmental Conservation Bilibili organized
a charity auction with one of our BilibiliPower Up Top 100 content creators,
Zimin, and donated all proceeds to the"Join Me in
Low-Carbon
Living" public welfare project launched by the China Environmental Protection
Foundation on theBilibili charity platform. Zimin Team' s Charity Auction at
Shanghai Jing' an World Coffee Culture Festival
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Community development & social responsibility We believe that little sparks
can light a bonfire andlittle stars can light up the whole sky. We place great
importance in social responsibility and actively engage in charity. Meanwhile,
we leverage our content influence to help make underprivileged communities'
voices heard, and strive tospread warmth, hope and joy to more people through
our positive content. With our philanthropic vision of empowering Gen Zs to
become idealistic, capable and responsible young people that make charity a
part of their life, we have focused on threekey areas of philanthropy - our
charity platform, rural education and poverty and disaster relief. Our
philanthropic vision To empower Gen Zs to become visionary, capable and
responsible young people that make charity a part of their life.Charity
Platform Rural Education Poverty and Disaster Relief
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Building our Charity Platform As a designated online fundraising information
platform accredited by the Ministryof Civil Affairs of China (third batch),
Bilibili Charity Platform serves as a communication bridge between young users
and charitable organizations. The platform focuses on areas such as education
support, poverty and disaster relief, cultural andnatural heritage, special
care needs, continuously expanding into new areas of philanthropy. In 2023,
the platform introduced projects related to protecting girls and combating
domestic violence, as well as planning and producing diverse charitycontent to
provide support to charitable organizations while instilling philanthropic
values in the hearts of every user. Bilibili Charity Platform Institution
Bilibili Charity Platform Login Entrance Accumulated Platform Data10
Charitable 76projects launched RMB17,454,084.94 Total charity funds raised
Total 808,369 users participated in donations 68,185 people donated 23,897
people donated 2,449 people donated Free Lunch for Rural Children Project
Power Up For Girls (Third) ProjectEmpowering Rural Women Project China Social
Welfare Foundation China Social Welfare Foundation China Social Welfare
Foundation Fund raising target RMB1,359,753.83/RMB1,500,000.0010 Fund raising
target RMB809,604.80/RMB809,600.0010 Fund raisingtarget RMB113,923.50/RMB120,000
.0010 For every fundraising project launched on our Charity Platform, we
strictly adhere to the Three Reviews and Three Verifications system,
conducting regular audits on the operations of charity projects to
ensuretransparency and traceability of fund utilization. Additionally, we
regularly review and supervise the qualifications of charitable organizations
to ensure their compliance and safety standards are met, thereby enhancing
their credibility. Real-timefinancial disclosure of the charity project A
Future Without Violence 37 well-known charitable organizations joined 76 our
platform10 charitable projects launched10 800k+ users participated in
donations10 RMB17 mn+ total charity funds raised10
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Empowering Rural Education We believe talent is the cornerstone of rural
development, an area where we strive tomake a positive impact. Focusing on
rural education development, we have created a unique"resource + talent +
culture" development model, aiming to narrow the gap between urban and rural
education levels. Support to Build Rural PrimarySchools Since the
establishment of Bilibili Beautiful Primary School in 2019, our support for
rural education has entered its sixth year. As of the end of the reporting
period, we had supported the construction of six rural schools, providingvarious
forms of support including but not limited to equipment, staff, resources,
and prizes. Currently, a total of 7,041 rural student are enrolled in the
schools we support.11 Improving the Quality of Rural Education Rural teachers
are thebedrock of rural revitalization and talent development. During the
reporting period, we launched innovative projects for rural teachers and
provided external charity resources to support the development of local
teachers. Together with theprofessional support provided by Shanghai Normal
University, we organized teacher training sessions in Huaping County of Yunnan
Province to build a sound educational talent support system. Bilibili Soccer
Primary School In 2023, by collaboratingwith Beijing Lead Future Foundation,
Bilibili supported the construction of Bilibili Soccer Primary School in
Binchuan County, Dali Prefecture, Yunnan Province. Four professional teachers
with backgrounds in both soccer and education were recruitedto support the
holistic development of the children. Bilibili Soccer School has fostered a
passionate atmosphere for soccer. With just over 200 students, the school
successfully developed a provincial-level champion female soccer team. The
studentshave achieved comprehensive and diverse development at school. First
Offline Sharing Session for Volunteer Teachers In May 2023, we organized the
first offline sharing panel for our rural volunteer teachers. The event helped
participants review andshare experiences from creative rural teaching
projects, such as the Happy Museum, English Drama Club, DIY Specimen
Preparation, Bag of Magic, etc. Through the sharing session, teachers gained
insights and felt students' warmth and gratitude.Bilibili Happy Primary School
Huaping, Li Jiang, Yunnan Province Bilibili Aihua Dream Primary School
Bilibili Dream Primary School Huaping, Lijiang, Yunnan Province Wuchuan,
Zunyi, Guizhou Province Guizhou Yunnan Bilibili Beautiful Primary
SchoolBilibili Yili Primary School Weishan, Dali, Yunnan Province Huize,
Qujing, Yunnan Province Bilibili Soccer Primary School Bingchuan, Dali, Yunnan
Province Locations of the rural schools supported by Bilibili A Surreal
Country Primary School TeacherDing and I, Surrounded by Kids on Youth Day
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Broadening Horizons for Rural Children We firmly believe that every child
should have access to equalopportunities for care and education. To that end,
Bilibili established the Bilibili Happy Scholarship to support rural schools'
interest clubs, help rural teachers organize creative extracurricular projects
and purchase teaching equipment. Westrive to enable rural students to develop
personal hobbies, broaden their horizons, and grow up with joy. As of the end
of 2023, the Bilibili Happy Scholarship has granted over RMB1.19 million.
Meanwhile, we also encourage content creators inour community to actively
engage in charitable projects which help connect rural children with the
broader world and open up personal development possibilities for them with
interesting, educational videos. The amount of Bilibili Happy Scholarshipfunds
granted to support rural students in exploring their interests RMB1.19 mn+
Street Dance Youth: Journey of Dreams With support from the Bilibili Happy
Scholarship, Student Chen from Bilibili Beautiful Primary School joined the
Hi, Let' sDance to the Future youth
hip-hop
dance contest organized by Yunnan Children' s TV. Cheered on by his family and
teachers, Chen successfully advanced from the Baoshan City tournament to win
"Best inSubdivision" and a championship in the Kunming City tournament. In
April 2023, students from the Bilibili Beautiful Primary School's photography
club joined content creator MediaStorm on a field trip to Weishan Ancient Town
to practicephotography. Each holding a camera, the students were able to
observe the people and objects around them in detail. They took vivid shots of
their experience on the trip, including a mother doing gym exercises while
looking after her baby, agrandfather practicing the ancient art of Jiama
woodblock printing, the art of making Weishan grilled rice cake and much more.
Discovering Beauty Through Lens
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Supporting Underprivileged Communities With deep insight into the challenges
and needs of underprivilegedcommunities, Bilibili provides a channel to make
their voices heard, promoting greater understanding and respect for these
groups. Meanwhile, we strive to share our warmth and friendship, encouraging
people from underprivileged groups to liveconfidently and bravely. Girls
Protection Projects Bilibili has launched a series of charitable projects
focused on protecting young girls, calling on the public to recognize the
importance of safeguarding their interests and helping them grow upsafely,
healthily and happily. Helping Disadvantaged Children Disadvantaged children
are often in need of basic material support, educational opportunities, and
mental health care, which makes it imperative for society to extend a helping
hand.Leveraging our powerful community influence, we have actively encouraged
users to prioritize the plight of children in need. Supporting the Disabled
Community We encourage content creators from the disabled community to share
their stories, and wedocument their real lives through our documentaries. This
content allows the public to see and hear from them, inspiring greater public
understanding and support. Their positive and resilient spirit continues to
inspire more people to overcomechallenges in life. Joint Initiative for Girls'
Protection The Bilibili Charity Platform has partnered with the China Social
Welfare Foundation and other relevant foundations that focus on protecting
girls to launch multiple dedicatedprojects:" Power Up for Girls," the" Spring
Willow Initiative for left-behind girls," and" Protecting Children from Sexual
Assault." It has also collaborated with multiple content creators to produce
charity-themedcontent to inspire user attention and action. During the
International Women' s Day period in 2023,59 these projects raised over
RMB160,000 in donations, which is used to fund the distribution of feminine
hygiene products to safeguardgirls' health. "Candy for Children' s Day"
Thematic Activities On June 1, 2023, Bilibili launched the"Candy for Children'
s Day" event inviting 14 content creators including Tan Qiao, Genji Shi Zhen
Xiang JiaoHui Ni, and Ke Ma Ke Ma to generate video content to speak out for
disadvantaged children, and call on users to donate for children in need. More
than RMB260,000 60 was raised for distressed children within two weeks.
Shining a Light for theVisually Impaired Content creator Dong Li Na De Sheng
Yin Shi Jie is China' s first visually impaired graduate with a master' s
degree in broadcasting. She has been actively sharing her story and personal
growth as a visually impairedwoman, helping her fans understand how to better
assist the visually impaired in everyday life. She currently has 250,000
followers on Bilibili. Through her personal experiences, she continuously
inspires more people to overcome challenges andpursue their dreams. Seeing the
Voice of the Hearing Impaired On World Deaf Day in September 2023, Bilibili
Charity Platform worked with the team behind the documentary What are you up
to today? to produce a special episode named See the Voice. Thisepisode
offered viewers a glimpse into the daily realities of deaf people and sign
language interpreters and the plight they face, while calling on the public to
understand, respect and support the hearing-impaired community. 8 Minutes,
Cheering forLittle Girls [A Special Bilibili Campaign for Women' s Day] Give
us Two Minutes for This Announcement! I Was Thrilled to Be a Commencement
Speaker! What are you up to today? Episode 1: See the Voice
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Advocating Positivity Bilibili is committed to demonstrating the power of
positive content. We strive to keepusers
up-to-date
on social issues, and enable diverse content creators to produce heartwarming
and thought-provoking content in their unique ways. Promoting TraditionalCulture
Our content creators dive deeply into China' s rich traditional culture to
encourage more young people to explore and appreciate our heritage. As of the
end of the reporting period, we had over 7.45 million videos about
Chinesetraditional culture, delighting the 220 million Chinese traditional
culture enthusiasts on Bilibili. Restoring Cultural Relics Preserving cultural
relics is an important means of passing on Chinese history and heritage.
Bilibili focuses oncultural relic restoration. In 2021, we partnered with the
China Foundation for Rural Development to donate funds to support restoration
work on the Longmen Grottoes. Additionally, we actively utilize the influence
of our content platform to fullytrack and document the process of cultural
relic restoration through the lens. Content Creator Hun Yuan Rysn Breathes
Fresh Life into the Suona, a Traditional Content Chinese creator Instrument
Hun Yuan Rysn demonstrates the suona' sversatility by interpreting melodies
with grandeur or delicate emotion. Collaborating with other music content
creators, he seamlessly blends classical, electronic, and Qin opera styles,
expanding the suona' s musical range and showcasing theinfinite possibilities
of traditional Chinese music. Longmen Grottoes Preservation and Restoration
Project The Longmen Grottoes Preservation and Restoration Project, supported
by Bilibili, completed its restoration work in April 2023. Meanwhile,
westarted to work with the Longmen Grottoes Research Institute to produce the
documentary Guarding Longmen, which tells the moving story behind the
preservation efforts at Longmen Grottoes, calling on the public to protect
cultural relics andsafeguard China' s brilliant traditional art works.
Playing` Beat It' Like This?! Does Jackson Know? Longmen Grottoes Research
Institute Shocking! Bilibili Craftswoman Recreates Full Set of Miao Ethnic
Headwear with 68 Aluminum Cansin 60 Days
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Showcasing Female Power At Bilibili, numerous outstanding female content
creators have showcased theirextraordinary talent in various fields,
advocating for female power in their own unique way. Supporting Rural
Revitalization Through Bilibili, many content creators have made their dreams
come true by effecting change in their hometowns and in rurallife. Through
their videos, content creators take our users on a journey to witness the
modern transformation of rural life. They also play a key role in promoting
and selling local specialty agricultural products, contributing to the
revitalizationof rural economies. Documenting Stories of Society We believe in
the power of authenticity and insist on showcasing our society' s most
authentic and touching stories through documentaries, aiming to provoke
in-depth
reflections on the most relevant social issues. The Century of Changes in
Chinese Women The video series The Century of Changes in Chinese Women
produced by our female content creator Duo Duo Hua Lintook us on a journey of
transformation in Chinese women' s fashion over the last century, racking up
over 47 million video views. historical 10 Her eras, video but also series
emphasizes not only showcases the importance the beauty offreedom of women for
women, in different calling on the public to respect women for their wisdom
and talent. Content Creator Xiao Chen Zong Ah Promotes Organic Agricultural
Products Content creator Xiao Chen Zong Ah vigorously supports farmersthrough
videos and live streams, promoting the sale of organic agricultural products.
At the end of 2023, he embarked on a nearly 2000-kilometer journey to the
remote mountainous town of Guanyin Temple, nestled deep in the Qinling
Mountains. There,he collaborated with local
village-run
enterprises to bring high-quality forest-raised eggs out of the mountains.
Stories from a Children' s Hospital Bilibili' s documentary Glorious
Pediatriciansgives viewers a glimpse into the lives of pediatricians in
different specialties, as well as an overview of important childcare topics
such as newborn babies, learning impediments, single parents and mental
wellness. Through stories from achildren' s hospital, the documentary explores
issues that exist throughout society, guiding the audience to contemplate the
myriad facets of life. "Her" from 1920 to 2020, 100 Years of Chinese Women' s
Hairstyles 2000-KilometerJourney to Guanyin Temple Town Glorious Pediatricians
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NO.4 Corporate Governance
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We have established a comprehensive and efficient governance structure, and
continuously improve our riskmanagement and internal control framework to
actively fulfill our corporate responsibilities and create sustainable value.
Responsible governance The Board of Directors, as the highest decision-making
body of Bilibili, possesses a high degree ofindependence and professionalism,
providing accurate and authoritative guidance at various stages of Bilibili' s
development. The Board oversees the Audit Committee, Compensation Committee,
and Nomination and Corporate Governance Committee,61further strengthening the
scope and transparency of governance. 62 Bilibili continues to improve its
comprehensive, collaborative and agile risk management framework, emphasizing
company-wide participation, ensuring flexible response to internal andexternal
risks, and protecting the rights and interests of all stakeholders. Governance
Structure Risk Management Board of Directors Supervision and decision-making
management Nomination and Corporate Governance Committee Review and
support"Three Defense Lines" Identification and reporting Business departments
Middle & functional Internal audit departments Board of Directors Audit
Committee Compensation Nomination and Corporate Committee Governance Committee
In ourboard nominations and appointments, we take diverse factors into
consideration, including gender, age, professional background, industry
experience, and occupational skills, aiming to enhance the quality of company
decision-making and innovation. Wework closely with independent third-party
audit firms and conduct external audits every year to ensure all business
lines are properly audited. Meanwhile, based on factors such as business size,
strategic development priorities, and level of systemdependence, we also
identify all internal risks and produce the Special Risk List, which is
submitted to leaders of the relevant business teams. Special audits are
followed by regular tracking of improvement measures for closed-loop risk
resolution.
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Business Ethics Bilibili strictly abides by the laws and regulations of the
countries and regions in which itoperates, such as the Anti-unfair Competition
Law of the People' s Republic of China, as well as international initiatives,
such as the United Nations Convention against Corruption (UNCAC). We have also
stepped up management of externalsuppliers to ensure high ethical standards
for all business activities. In 2023, we continued to identify and inspect
company-wide business ethics risks, with particular focus on new business
activities, to ensure 100% coverage of all businesslines. Refining the
Internal System Bilibili has established a business ethics system centered
around the Bilibili Code of Business Conduct and Ethics, clearly defining
management measures regarding anti-corruption, intellectual property
protection,anti-discrimination and harassment, and fair trading. We also
regulate employee conduct through a series of internal policies such as the
Anti-Corruption Compliance Policy, Anti-Fraud and Supervision System and
Policy Statement on Material
Non-Public
Information and Prevention of Insider Trading, among others. In 2023, we
issued the policy document Management Measures for Business Entertainment
Expenses, which comprehensively defines the protocol forentertainment spending
and gifting. Additionally, our Self-Discipline Committee, in collaboration
with our Merchandise team, revised and issued the Bilibili Merchandise
Integrity Code of Conduct (2.0 version) to further refine the requirements
forintegrity in our IP derivative and others business. To provide easy access
to the integrity policy and code of conduct for employees, we launched
an"Integrity System" mini-program on our WeChat Work APP to enhance employee
awareness andunderstanding of our anti-corruption compliance policies.
Strengthening Internal Awareness In 2023, we organized a series of business
ethics training sessions for all employees (including part-time staff,
contractors, interns, etc.), as well astargeted training for board members.
For business scenarios involving external engagements and procurement, we
hosted targeted policy sessions to introduce real-life case studies that help
improve employees' ability to identify red lines, andtested training outcomes
with exams. To help new employees understand our policies, we incorporated
business ethics into their mandatory orientation courses. Standardizing
External Management We have imposed clear constraints on supplier conduct
toensure business ethics in accordance with our Supplier Management Policy. We
require all suppliers to sign our Business Ethics Commitment before being
granted access, while also using third-party preset tools we developed in the
procurement systemto effectively minimize the impact of potential violations
by external parties. To further implement the Bilibili Code of Business
Conduct and Ethics and prevent violations, we have established a variety of
reporting mechanisms. We takewhistleblower protection seriously and provide
safe and
easy-to-use
channels for employees and stakeholders. We also conduct timely, transparent
and fair investigationsfor any alleged violation and implement corrective and
improvement measures upon resolution. Safe and
Easy-to-Access
Channels Multiple-party Handling WhistleblowerProtection Online platform Team
leader Information confidentiality Anonymous emailBilibili Compliance Officer
Strict access control Assistance with evidence Phone callSelf-Discipline
Committeecollection
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Intellectual Property Protection Intellectual property rights are the main
driver of the Company' sinnovation efforts. In 2023, in strict accordance with
the Patent Law of the People' s Republic of China and other relevant laws and
regulations of locations where we operate, we consistently upgraded our
intellectual property managementsystem. Open Source Licensing Issued
Guidelines on the Use of Bilibili Open Source License to provide guidance on
potential risks in open source projects and standardize the compliance process
for open source work. Copyright Registration Optimizedthe Bilibili Copyright
Registration Process Manual to finalize the evidence preparation process to
prevent evidence loss due to the passage of time or employee turnover.
Resource Management Issued the Rating Criteria for Approved Invention
Patentsand Rating Criteria for Approved Design Patents for comprehensive
assessments of the Company' s patents; designed the Bilibili Guidance on the
Management of Patent Agent Resources to define the basis for monitoring and
evaluating agentresources. Expanding Incentives for Tech Innovation We
launched the integrated Bilibili Technology Achievement Management and Reward
Policy based on our previous Patent Management and Incentive Policy, expanding
the reward scope from patentapplications to include project open-source, paper
publications, and competition awards. Current policy clearly defines the
eligibility criteria for technical achievement rewards, the amount of rewards,
and the reward application and issuanceprocess, to incentivize employees to
engage in technological innovation and IP protection. Strengthening Copyright
Management for Original Content . Trademark Management and Asset Conversion:
Establishing an internal database for idletrademarks to centrally manage and
mitigate risks of trademark infringement and cancellation, ensuring trademark
stability. . Patent analysis: Establishing a specialized patent database and
alert platform to safeguard innovative accomplishmentsand preempt technical
risks. Enhancing IP Protection Awareness Bilibili is committed to cultivating
an intellectual property culture among its employees. We employ a blended
approach, integrating online and offline methods as well as our uniquevideo
format, to offer all employees easily understandable and relevant intellectual
property training tailored to their daily work. 2023 Achievements in Bilibili'
s IP Rights Protection Won the national award of CPCC' s"Top 10Copyright
Owners" in China Awarded"2023 Outstanding Intellectual Property Rights
Protection Project of Shanghai" Selected as one of the top 10 influential
litigation cases of China' s new Won the"Open Source Award for OSCAROpen
Source Summit culture and entertainment industry Enterprises (Open Source
Compliance Pioneer)" Selected as Top 10 judicial protection of trademark
licensing and Became a member of the International Trademark Association
(INTA) confirmationcases of 2023 by the Beijing High People' s Court Won
the"2023 Shanghai Enterprise Patent Work Model Enterprise" Shortlisted
for"World Trademark Review (WTR) Industry Award 2023" award Successfully
passed recertification ofstandard implementation of the Became a founding
member of the Patent Pool of the"Data Asset third-party intellectual property
management system in 2023 Management and Processing Ecosystem" As of the end
of the reporting period, we owned atotal of 1,281 patents, 2,768 copyrights
and 8,693 trademarks. During the reporting period, the registration status of
the Company' s intellectual property rights was as follows: Project 20222023
Total Registered Patent Applications9851,281PatentAnnual Number of Newly
Registered Patents252296 Total Registered Copyright Applications1,8472,768
CopyrightAnnual Number of Newly Registered Copyrights905921 Total Registered
Trademark Applications8,1548,693 TrademarkAnnual Number of NewlyRegistered
Trademarks2,726539
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ESG Governance In 2023, Bilibili continued to deepen its commitment to
sustainable development by integratingESG issues closely into its business
decision-making and execution processes through an enhanced ESG governance
framework. We have responded actively to the concerns of stakeholders to
jointly create sustainable value. ESG Governance Structure Wehave established
a three-tiered ESG governance structure. The Board of Directors supervises,
supports and decides on ESG matters, and authorizes the ESG Committee to
coordinate and manage ESG activities and progress. The ESG Committee,
inconjunction with stakeholders and global societal concerns, formulates work
objectives and action plans, which are then executed by the ESG Working Group.
To deeply integrate sustainability goals into the Company' s development
strategy, wehave incorporated
ESG-related
indicators into salary and bonus assessments for members of the ESG Working
Group. Board' s ESG Statement The Board' s ESG Responsibilities The Board of
Directors holdsultimate responsibility for ESG strategy and performance. As
such, the Board has established the ESG Committee, which convenes regularly to
actively identify
ESG-related
risks and opportunities. It leads informulating the Company' s sustainable
development strategy, goals, and management policies, while also coordinating
resources to ensure effective implementation of sustainability objectives. ESG
Risk Identification The ESG Committee maintainsclose communication with
internal and external stakeholders to define the Company' s sustainable
development strategy by identifying and evaluating important ESG risks. The
committee regularly reviews the Company' s ESG work and allocatesresources
according to international sustainable development trends and industry peer
practices. ESG Goal Setting & Monitoring The ESG Committee formulates goals
and execution plans integrating the Company' s sustainable developmentstatus
as well as the concerns of various stakeholders and the international
community, and supervises and conducts regular progress reviews. Board of
Responsible for evaluating, monitoring and approving Directors significant
ESG-related
matters Manage ESG issues and advise the Board on sustainable ESG Committee
development Set ESG goals and action paths ESG Working Group Communicate,
implement and execute ESG issues under the guidanceof the ESG Committee ESG
Governance Structure
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Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 56
Communication with Stakeholders We maintain close communication with various
stakeholders through multiplechannels, actively respond to and meet their
expectations and demands, and clarify the direction of ESG management work.
Stakeholders Stakeholders' Concerns Communication and Response Frequency
Sustained and stable Corporate governanceShareholders' meetings Investor email
and meeting Regular shareholders' meetings Over 300 onsite shareholder/investor
meetings business growth and risk control Periodic reports and communication 4
quarterly earnings conference Over 200online shareholder/investor meetings
Shareholders and Compliance management Energy management and announcements
Investor Relations website and calls and annual investor open day Real-time
updates of Investor Relations Investors carbon emissionsInvestor open day
Wechat mini-program 29 global investor summits website and Wechat mini-program
Compliance management Information security Information Project cooperation
disclosure
On-site
visit receptionDaily communication and reporting Data and privacy Energy
management and Security incident reporting Unscheduled
on-site
supervision and inspection Government and protection carbon emissions
Supervision andinspection Regulatory Authorities User experience Product
quality User feedback channels Information security Responsible marketing
Management policies and user Real-time feedback and communication Data and
privacy Company website and agreementsOccasional updates of management
policies and measures Users Anti-addiction for minors social media engagement
protection Employee rights protection Employee training and Regular survey
feedback Employee interviews no less than four times a yeardevelopment
Internal OA system Employee activity at least once a month Employee health and
Internal briefings Online and offline training Communication between employees
and senior management no less than four times a Employees safety Diversity
andequality activities year
On-site
visits Multiple business communications, project seminars and real-time
troubleshooting for Fair Mutual competition benefit and
win-win
Project Bid invitations procurement Inter-company opinion exchanges visits
(online and and various business lines offline) Over 1,200 procurement project
communications Suppliers Supplier empowerment Contracts and agreements Over 150
non-project
communication and exchange activities Industry conferences Energy management
and carbon emissions A dedicated department responsible for our rural
education projects Charity projects Community activitiesCommunity activities
including volunteer activities and self-organized charity events (no Company
website and social media activities less than once a year) Community Community
investment Real-time updates of Bilibili' s public welfare officialaccount
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Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 57
Materiality Assessment We have identified 19 material ESG topics based on
communication with internal andexternal stakeholders and public information,
which also address the capital market' s ESG concerns and domestic and
overseas industry best practices. This report highlights our performance on
these topics in 2023. Going forward, we willcontinue to consult with various
stakeholders for their feedback and expectations regarding Bilibili' s ESG
performance. Economic Social Environmental 1 Content quality and safety 10
Employee health and safety 17 Climate change risks 2 Privacyprotection and 11
Employee rights protection 18 Energy management and information security
carbon emissions Compliance management 12 Employee diversity and equality 3 19
Biodiversity conservation 4 Corporate risk control governance and 13
Stafftraining and development 5 Community atmosphere 14 Community charity
Intellectual property 15 Anti-addiction for minors 6 protection 16 Minor
protection 7 Supplier management 8 Responsible marketing 9 Product innovation
List of Material Topics High2 1 14 16 15 3 5 10 4 8 7 17 9 6 18 12 13 11
Significance 19 to Economic Social Medium High stakeholders Environmental
Significance to sustainability of the Company Matrix of Materiality
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Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 58
About the Report Description This report is the fourth Environmental, Social
and Governance " ( ESG" )report published by Bilibili Inc. " ( Bilibili," "we"
or the"Company" ) Nasdaq: BILI; HKEX: 9626 to exemplify our values,
initiatives and performance in ESG. To enhance the readability of this report
and focus on thehighlights and new developments during the reporting period,
we have omitted descriptions of company systems, management protocols and
structures which have undergone no major changes from previous reports. If
interested, please refer to guidance inthe footnote section for information.
Scope of the Report This report covers the activities of Bilibili Inc. and its
subsidiaries " ( Bilibili," " we" or the"Company" ) from January 1, 2023 to
December 31,2023 (the"reporting period" ), unless otherwise stated. References
This report complies with C2 of the Rules Governing the Listing of Securities:
Environmental, Social and Governance Reporting Guide released by The Stock
Exchange of HongKong Limited " ( HKEX" ). It was compiled with reference to
the United Nations Sustainable Development Goals " ( SDGs" ) and issues of
concern identified by the global leading rating agency MSCI ESG ratings.
Sources ofInformation The information and case studies in the report were
obtained from the Company' s statistical reports and related documents. We
undertake that the report contains no false or misleading statements, and are
responsible for theauthenticity, accuracy and completeness of its contents.
Confirmation and Approval This report was approved by the Board of Directors
on March 27, 2024 after confirmation by the management. Report Access This
report is provided in both Chineseand English. For the purpose of
environmental protection, we recommend perusing the electronic version, which
is available under Bilibili Inc.' s Financial Statements/ Environmental,
Social and Governance Information section on the HKEX websiteand under the ESG
section on the Company' s Investor Relations website. Contact Us We value the
opinions of our stakeholders and welcome readers to contact us through the
contact information below. Your input will help us improve our reportingand
enhance our ESG performance. Email: ir@bilibili.com Tel.: +86 (0) 21 2509-9255
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Appendix Bilibili 2023 Environmental, Social and Governance Report Letter 59
Appendix Appendix I: ESG Indicators63 Environmental Indicators Indicators Unit
2023 2022 Emissions Totalgreenhouse gas emissions Tons of carbon dioxide 7,140
7,237 equivalent Greenhouse gas emissions Greenhouse gas emission Tons of
carbon dioxide 0.05 0.05 intensity equivalent/square meter Resource use Water
use Tons 92,26564 79,421 Water Water useintensity Tons/square meter 0.64 0.51
Purchased electricity Kilowatt hours 12,520,580 12,681,767 Comprehensive
energy Tons of standard coal 1,539 1,559 Energy consumption Comprehensive
energy Tons of standard coal/ 0.01 0.01 consumption intensitysquare meter
Total packaging materials use Tons 3,275 5,300 Packaging materials Packaging
materials use intensity Tons/GMV of RMB10,000 0.02 0.02 Social Indicators
Indicators Unit 2023 2022 Employment Male Person 4,995 6,530 Number of
employees- by gender Female Person 3,806 4,562 Full-time Person 8,801 11,092
Number of employees - by type Part-time Person 0 0 Gen Z+ Person 8,142 10,277
Number of employees - by age
Non-Gen
Z+ Person659 815 Shanghai Person 5,598 6,530 Beijing Person 433 642 Number of
employees - by region Other Cities in Chinese Mainland31 Person 2,644 3,828
Hong Kong SAR, Macao SAR, Taiwan Person 126 92 Region and Overseas Product &
TechnologyPerson 3,751 4,614 Content Audit Person 2,868 3,874 Number of
employees - by function Operations Person 1,653 2,035 Management, Sales,
Finance and Person 529 569 Administration Employee turnover rate65 Overall
turnover rate % 22 31 Employeeturnover rate - by Male % 22 32 gender Female %
22 29 Gen Z+ % 23 32 Employee turnover rate - by age
Non-Gen
Z+ % 21 16
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Indicators Unit 2023 2022 Chinese Mainland % 22 31 Employee turnover rate - by
region Hong Kong SAR, MacaoSAR, Taiwan Region and Overseas % 39 28 Health &
Safety Number of work-related fatalities Person 0 1 in the past three years
Number of workdays lost due to Days 98 80 work-related injuries Development &
Training Percentage oftrained employees Male % 92 94 among genders43 Female %
93 94 Senior Management % 100 100 Percentage of trained employees Middle
Management % 72 82 among position levels43 General Staff % 93 98 Percentage of
trained employees Male % 57 59 bygender44 Female % 43 41 Senior Management % 1
1 Percentage of trained employees Middle Management % 2 11 by position level44
General Staff % 97 88 Average training hours per Male Hours 34 39 employee
among genders42 Female Hours 31 51 SeniorManagement Hours 43 34 Average
training hours per Middle Management Hours 37 14 employee among position
levels42 General Staff Hours 32 43 Supply Chain Management Chinese Mainland
Number 10,835 12,094 Number of suppliers by region Hong Kong SAR,Macao SAR,
Taiwan Region and Overseas Number 724 1,046 Indicators Unit 2023 2022 Product
Responsibility Percentage of products recalled due to safety and health
concerns Number 0 0 Number of product/service complaints28 Thousand 27 43
IntellectualProperty Protection Registered patent applications Item 1,281 985
Patents Newly registered patents Item 296 252 Registered copyright
applications Item 2,768 1,847 Copyrights Newly registered copyrights Item 921
905 Registered trademark applicationsItem 8,693 8,154 Trademarks Newly
registered trademarks Item 539 2,726 Privacy Protection Customer privacy
violation complaints Number 0 0 Privacy & data security protection coverage %
100 100 Information Security/Cybersecurity Datasecurity training coverage of
cybersecurity related employees % 100 100 Frequency of information security
auditing Times/Year 466 12 Anti-corruption Number of corruption-related Number
0 0 cases concluded Staff training coverage % 100 100Anti-corruption related
training Board training coverage % 100 100 Community Investment Cumulative
Number of Public Welfare Number 6 5 Public welfare primary school Schools
project Cumulative Issuance of Bilibili Happiness Scholarship funds 10,000RMB
119 7067
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Social and Governance Report 61 Management's Letter Enhancing Industry Value
Appendix II: List of Major Applicable Laws and Regulations During the
reporting period, Bilibili has complied with thefollowing major laws and
regulations that have significant impact on it: Measures for the Administration
of Security Protection of Computer Information Networks with International
Interconnections Ordinance of the People's Republic of China onthe Protection
of Computer Information System Security Provisions on the Confidentiality
Management of International Networking of Computer Information Systems
Advertising Law of the People's Republic of China Price Law of the
People'sRepublic of China Law of the People's Republic of China Against Unfair
Competition Law of the People's Republic of China on the Protection of
Consumer Rights and Interests
E-Commerce
Law of thePeople's Republic of China Anti-Monopoly Law of the People's
Republic of China Interim Measures for the Administration of Internet
Advertising Measures for the Management of Generative Artificial Intelligence
Services Air PollutionPrevention and Control Law of the People's Republic of
China Integrated Emission Standard of Air Pollutants Energy Conservation Law
of the People's Republic of China Electric Power Law of the People's Republic
of China Labor Law ofthe People's Republic of China Labor Contract Law of the
People's Republic of China Law on the Protection of Women's Rights and
Interests of the People's Republic of China Provisions on the Prohibition of
Using Child Labor SocialInsurance Law of the People's Republic of China Trade
Union Law of the People's Republic of China Law of the People's Republic of
China on Work Safety Law of the People's Republic of China on Prevention and
Control ofOccupational Diseases Cybersecurity Law of the People's Republic of
China Administrative Measures on Internet Information Services Product Quality
Law of the People's Republic of China Standardization Law of the People's
Republic ofChina Regulation of the People's Republic of China for the
Administration on Production License of Industrial Products Patent Law of the
People's Republic of China Copyright Law of the People's Republic of China
Rules for theImplementation of the Patent Law of the People's Republic of
China Environmental Protection Law of the People's Republic of China
Environmental Impact Assessment Law of the People's Republic of China
Regulations on the Administrationof Construction Project Environmental
Protection Water Law of the People's Republic of China Law of the People's
Republic of China on Prevention and Control of Water Pollution Law of the
People's Republic of China on the Preventionand Control of Environmental
Pollution by Solid Wastes
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Social and Governance Report 62 Management's Letter Enhancing Industry Value
Appendix III: HKEX ESG Guide Content Index Subject Areas, Aspects, General
Disclosures and KPIs 2023 Environmental,Social and Governance Report Aspect A2
Resource Use General Disclosure Policies on the efficient use of resources,
including energy, water, and other raw materials. Building Social
Value-Eco-
Friendly and Green Principles KPI A2.1 Direct and/or indirect energy
consumption by type (e.g., electricity, gas or oil) in total (kWh in '000s)
andintensity (e.g., per unit of production volume, per facility). Building
Social
Value-Eco-
Friendly and Green Principles; Appendix I KPI A2.2 Total water consumption
andintensity (e.g., per unit of production, per facility). Building Social
Value-Eco-
Friendly and Green Principles; Appendix I KPI A2.3 Description of the
energyefficiency targets set and the steps taken to meet these targets.
Building Social
Value-Eco-
Friendly and Green Principles KPI A2.4 Description of any issues with accessto
appropriate water sources, as well as water use efficiency targets established
and steps taken to meet these targets. Building Social
Value-Eco-
Friendly and GreenPrinciples KPI A2.5 Total amount of packaging material used
in finished goods (in tonnes) and, if applicable, per unit of production.
Building Social
Value-Eco-
Friendlyand Green Principles; Appendix I Aspect A3 Environment and Natural
Resources General Disclosure Policies on minimizing the issuer's significant
impacts on the environment and natural resources. Building Social
Value-Eco-
Friendly and Green Principles KPI A3.1 Description of the significant impacts
of activities on the environment and natural resources and the actions taken
to manage them. Building Social
Value-Eco-
Friendly and Green Principles Subject Areas, Aspects, General Disclosures and
KPIs 2023 Environmental, Social and Governance Report A. Environmental Aspect
A1Emissions General Disclosure Information on: (a) the policies; and (b)
compliance with relevant laws and regulations that have a significant impact
on the issuer relating to air and greenhouse gas emissions, discharges into
water and land,and generation of hazardous and
non-hazardous
waste. Building Social
Value-Eco-
Friendly and Green Principles KPI A1.1 Types ofemissions and respective
emissions data. Not applicable KPI A1.2 Direct (Scope 1) and energy indirect
(Scope 2) greenhouse gas emissions (in tonnes) and where appropriate,
intensity (e.g., per unit of production volume, per facility). BuildingSocial
Value-Eco-
Friendly and Green Principles; Appendix I KPI A1.3 Total hazardous waste
produced (in tonnes) and, where appropriate, intensity (e.g., per unit
ofproduction volume, per facility). Not applicable KPI A1.4 Total
non-hazardous
waste produced (in tonnes) and, where appropriate, intensity (e.g., per unit
of production volume, per facility). Not applicableKPI A1.5 Description of
emission target(s) and steps taken to achieve them. Building Social
Value-Eco-
Friendly and Green Principles KPI A1.6 Description of hazardousand
non-hazardous
waste management methods and reduction target(s) and steps taken to achieve
them. Not applicable
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Subject Areas, Aspects, General Disclosures and KPIs 2023 Environmental,
Social and Governance Report Aspect A4Climate Change General Disclosure
Identification of and measures to address climate changerelated policies that
had and may have a significant impact on the issuer. Building Social
Value-Eco-
Friendly and Green Principles; Appendix IV KPI A4.1 Description of significant
subsequent issues that have and may have an impact on the issuer, and
actionsto address them. Appendix IV B. Social Aspect B1 Employment General
Disclosure Information on: (a) the policies; and (b) compliance with relevant
laws and regulations that have a significant impact on the issuer relating to
compensationand dismissal, recruitment, and promotion, working hours, rest
periods, equal opportunity, diversity, anti-discrimination, and other benefits
and welfare. Enhancing Industry Value- Talent Protection and Diversified
Development KPI B1.1 Totalworkforce by gender, employment type (e.g., full- or
parttime), age group and geographical region. Enhancing Industry Value- Talent
Protection and Diversified Development; Appendix I KPI B1.2 Employee turnover
rate by gender, age group and region.Appendix I Aspect B2 Health & Safety
General Disclosure Information on: (a) Policies; and (b) Relevant laws and
regulations with significant impact on the issuer regarding the provision of a
safe work environment and protectingemployees from professional hazards
Enhancing Industry Value- Talent Protection and Diversified Development
Subject Areas, Aspects, General Disclosures and KPIs 2023 Environmental,
Social and Governance Report KPI B2.1 Number and rate ofwork-related
fatalities that occurred in each of the past three years including the
reporting year. Appendix I KPI B2.2 Number of workdays lost due to
work-related injuries. Appendix I KPI B2.3 Description of occupational health
and safety measuresadopted and how they are implemented and monitored.
Enhancing Industry Value- Talent Protection and Diversified Development Aspect
B3 Development & Training General Disclosure Policies on improving employees'
knowledge and skills fordischarging duties at work. Note: training refers to
vocational training and may include internal and external courses paid by the
employer. Enhancing Industry Value- Talent Protection and Diversified
Development KPI B3.1 Share of employees trainedby gender and employee category
(e.g., senior management, middle management). Appendix I KPI B3.2 Average
training hours completed per employee by gender and employee category.
Appendix I Aspect B4 Labor Standards General Disclosure Information on:(a) the
policies; and (b) compliance with relevant laws and regulations that have a
significant impact on the issuer relating to preventing child and forced
labor. Enhancing Industry Value- Talent Protection and Diversified Development
KPIB4.1 Description of measures to review employment practices to avoid child
and forced labor. Enhancing Industry Value- Talent Protection and Diversified
Development KPI B4.2 Description of steps taken to eliminate such practices
when discovered.Enhancing Industry Value- Talent Protection and Diversified
Development
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Subject Areas, Aspects, General Disclosures and KPIs 2023 Environmental,
Social and Governance Report Aspect B5 SupplyChain Management General
Disclosure Policies on managing environmental and social risks of the supply
chain. Enhancing Industry Value- Shared Development with Industry Partners KPI
B5.1 Number of suppliers by geographical region. Enhancing IndustryValue-
Shared Development with Industry Partners KPI B5.2 Description of practices
relating to engaging suppliers, number of suppliers where the practices are
being implemented, and how they are implemented and monitored. Enhancing
Industry Value-Shared Development with Industry Partners KPI B5.3 Description
of practices used to identify environmental and social risks along the supply
chain, and how they are implemented and monitored. Enhancing Industry Value-
Shared Development withIndustry Partners KPI B5.4 Description of practices
used to promote environmentally preferable products and services when
selecting suppliers, and how they are implemented and monitored. Enhancing
Industry Value- Shared Development with IndustryPartners Aspect B6 Product
Responsibility General Disclosure Information on: (a) the policies; and (b)
compliance with relevant laws and regulations that have a significant impact
on the issuer relating to health and safety, advertising,Labeling and privacy
matters relating to products and services provided and methods of redress.
Creating Community Value- Active Community & Healthy Ecosystem KPI B6.1
Percentage of total products sold or shipped that need to be recalledfor
safety and health reasons. Appendix I KPI B6.2 Number of products and
service-related complaints received and how they are dealt with. Creating
Community Value-User Communication and Care KPI B6.3 Description of practices
relating to observingand protecting intellectual property rights. Corporate
Governance- Responsible Governance Subject Areas, Aspects, General Disclosures
and KPIs 2023 Environmental, Social and Governance Report KPI B6.4 Description
of the quality assurance process andproduct recall procedures. Not applicable
KPI B6.5 Description of consumer data protection and privacy policies and how
they are implemented and monitored. Creating Community Value- Information
Security & Privacy Protection Aspect B7Anti-corruption General Disclosure
Information on: (a) the policies; and (b) compliance with relevant laws and
regulations that have a significant impact on the issuer relating to bribery,
extortion, fraud and money laundering. CorporateGovernance- Responsible
Governance KPI B7.1 Number of concluded legal cases regarding corrupt
practices brought against the issuer or its employees during the reporting
period and the outcomes of the cases. Appendix I KPI B7.2 Description
ofpreventive measures and whistle-blowing procedures and how they are
implemented and monitored. Corporate Governance- Responsible Governance KPI
B7.3 Description of anti-corruption training provided to directors and staff.
Corporate Governance-Responsible Governance Aspect B8 Community Investment
General Disclosure Policies on community engagement to understand the needs of
the communities where the issuer operates and to ensure its activities take
into consideration the communities'interests. Building Social Value- Community
Development and Social Responsibility KPI B8.1 Focus areas of contribution
(e.g., education, environmental concerns, labor needs, health, culture,
sport). Building Social Value- Community Development andSocial Responsibility
KPI B8.2 Resources contributed (e.g., money or time) to the focus area.
Building Social Value- Community Development and Social Responsibility
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Corporate Governance Aboutthe Report Appendix Bilibili 2023 Environmental,
Social and Governance Report 65 Management's Letter Enhancing Industry Value
Appendix IV: Climate Change Risk and Opportunity Identification Risk Type Risk
Description Classification ResponseMeasures Physical Risks Contingencies
Extreme weather events such as typhoons, floods, droughts, extreme heat and
cold waves may affect business continuity. Short-term Closely monitor weather
forecasts to ensure staff's safety andCompany's adequate preparation. Chronic
Risks Temperature and precipitation changes and rise in sea levels may
increase the operational costs of infrastructure. Long-term Develop
contingency plans to address any potential impact of unexpectedweather events
at data centers and operation sites. Transition Risks Policies and Laws
Stricter emission reporting obligations and compliance requirements may
increase operational costs. Short-term Build a sound energy and carbon
emission datamanagement mechanism for the regularization of data collection
and disclosure. Technology
Front-end
investment in environmental protection and energy-saving equipment, green data
centers etc. Short-termActively seize opportunities in new energy,
continuously increase the share of renewable energy to optimize data centers'
energy use mix. Support and explore the construction of green data centers.
Market User preferences for environmentalprotection may require the Company to
promote its ecofriendly culture.
Mid-term
Encourage content creators to make videos about
low-carbon
and environmental protection,and increase the exposure of these videos.
Actively promote dissemination of green and environmental protection topics in
Bilibili games, videos and documentaries, etc. Developing a green supply chain
may result in a decrease in the number ofsuppliers available or an increase in
procurement costs. Acute Analyze the evolving trends in raw material prices,
closely communicate with suppliers, and integrate related resources to
effectively manage the risk of rising procurement costs.Strengthen PUE control
at suppliers' data centers and encourage them to use clean energy and develop
energy-saving technologies by setting up incentives and penalty mechanisms.
Reputation User preferences for
eco-friendly
products may require the Company to develop new products and
low-carbon
models.
Mid-term
Conduct consumer preferencesurveys to understand demand for products'
environmental attributes in a timely manner. Strengthen the green requirements
for existing product suppliers to avoid the use of materials with high energy
consumption and high pollution. Increase thenumber of environmental
protection-related projects on Bilibili Charity Platform. Stakeholders are
increasingly concerned with global warming and its potential impacts, and thus
may have higher expectations for the Company to proactively respond tothese
issues. Long-term Pay close attention to sustainability and climate
change-related disclosure requirements; optimize external corporate social
responsibility communication channels to ensure compliance. Continued
attention to and participationin highly recognized or applicable environmental
protection-related activities worldwide to enhance competitiveness.
Opportunity Type Climate-Related Opportunities Classification Bilibili's
Countermeasure Energy Sources Emerging technologiesAcute To cope with
uncertainties such as unstable traditional energy market, Bilibili will
increase the use of renewable energy (e.g., building green data centers) to
ensure business continuity. Product and Services Strengthening marketcompetitive
ness by building a green and
low-carbon
image for the Company. Long-term As global warming intensifies younger
generations are increasingly inclined to use
eco-friendly
products and services, and have higher expectations for the Company's
low-carbon
corporate culture and image. Bilibili will strive to enhance usertrust and
market competitiveness by further promoting environmental protection
initiatives.
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Corporate Governance Aboutthe Report Appendix Bilibili 2023 Environmental,
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Appendix V: Footnotes 1. mn refers to million; bn refers to billion; k refers
to thousand 2. DAU: Daily active users;MAU: Monthly active users 3. In the
fourth quarter of 2023 4. This report covers information and data from January
1, 2023 to December 31, 2023, unless otherwise stated 5. As of December 31,
2023 6. PUGV: Professional User GeneratedVideo, refers to videos created by
users with creativity and professional production and editing skills 7.
Calculated as total revenue in 2022 covered by ISO information security
certification 8. CCRC: China Cybersecurity Review Technology andCertification
Center 9. As of November 2023 10. As of 6 pm on March 19, 2024 11. At the end
of Fall 2023 12. Total user time spent = the number of average daily active
users multiplied by average daily time spent per user 13. Positive
userfeedback: This includes" one-click three combo," positive bullet chats and
comments 14. The number of subscribers/fans/followers of each content creator
is as of 12 pm on March 21, 2024 15. TTS: Text to Speech 16. Bilibili'scomprehen
sive community management mechanism includes three parts: Regular Release &
Review, Process Control, and Community Consensus & Entry Control. For more
details, please refer to page 25 of the Bilibili 2021 Environmental,Social and
Governance Report and page 12 of the Bilibili 2022 Environmental, Social and
Governance Report 17. Official members: only official members who pass the
exam can use interactive functions like posting bullet chats and comments. The
examincludes questions about community etiquette and self-selected topics 18.
For more detailed information about Bilibili's Dual-level Content Audit
Mechanism and multiple
re-evaluation
mechanism, pleaserefer to page 24 of the 2021 Environmental, Social and
Governance Report 19. Bilibili's online advertising audit standards and
admission process requirements include ad requirements and review processes,
as well as an inspection-reviewprocessing mechanism. For more details, please
refer to page 26 of the Bilibili 2021 Environmental, Social and Governance
Report 20. For more detailed anti-addiction features and mechanism, please
refer to page 36 of the Bilibili 2021 Environmental,Social and Governance
Report 21. The three-tiered information security management structure includes
the Board of Directors, the Management Committee, and the Working Groups. For
more details, please refer to page 28 of the Bilibili 2021Environmental,
Social and Governance Report 22. CVERC: National Computer Virus Emergency
Response Center 23. The newly formulated processes in 2023 include the
outsourcing personnel data platform access approval process, the data
operationnotification mechanism for resigned personnel, the data output risk
warning, and the responsibility letter signing process 24. Dual Protection
Mechanism for Content Creators' Personal Information: includes Internal Data
Protection and ExternalData Isolation. For more details, please refer to page
26 of the Bilibili 2020 Environmental, Social and Governance Report 25. SDLC:
Software Security Development Life Cycle refers to the life cycle of software
from planning and design to
end-of-life.
The cycle includes problem definition, feasibility analysis, general
description, system design, coding, debugging and testing, acceptance and
operation, andmaintenance and upgrading phases 26. CVE: Common Vulnerabilities
& Exposures 27. Our customer service team strictly follows the Customer
Service Standard Operating Procedures and corresponding guidelines. For more
details, please see theBilibili 2021 Environmental, Social and Governance
Report 28. User complaints are not limited to complaints about products sold
through Bilibili Merchandise and Premium Membership sales, but also include
appeals from users regarding theirsubmissions and reports of suspected
violations of community content 29. As of December 31, 2023, the user
satisfaction rate of Bilibili was 86.3% 30. Gen Z+: employees under the age of
35 31. Other Chinese mainland regions including Wuhan,Nanjing, Guangzhou, and
Wuhu 32. Leading UP: Development program tailored for senior executives 33.
Keeping UP: Training and development program designed for middle-level
managers 34. UP Plan: Training and development initiative for early-stagemanager
s 35. Ready UP: Training and development program for aspiring potential
managers 36. Ultra-electromagnetic Wave Program: a series of professional
courses for all Bilibili employees, aiming to promote exchanges within teams
and developexpertise across departments 37. Neutron Star Program: an
experience-sharing platform for all employees in design departments, aiming to
promote communication and common progress 38. FID: Future Interaction Design,
an annual creative designcompetition open to all designers within the Company
39. IMI Interviewer Training Program: a training program designed for all
employees who serve as interviewers for the Company 40. TTT training: Train
The Trainer Training 41. Learning &Charging Corner: a general training program
for all Bilibili employees, which aims to help participants master the
Company's core general knowledge and methodology, better solve critical
problems in the workplace through practice, and improveindividual and team
performance 42. Average training hours is calculated by total hours of
training received by employees/ total number of employees who received
trainings 43. % of trained employees among genders/position levels is
calculated bynumber of trained employees in such category/number of all
trained employees. 44. % of trained employees by gender/position level is
calculated by number of trained employees in a given category/total number of
employees in such category 45. OKR:Objectives and Key Results 46. Bilibili's
Dual-Path Talent Development process: consists of management track and
professional track. For more details, please refer to page 51 of the Bilibili
2021 Environmental, Social and Governance Report 47.CPR: cardiopulmonary
resuscitation; AED: Automated External Defibrillator 48. Love Live: an
employee mutual support foundation that Bilibili established to financially
support employees in distress due to major illnesses and accidents. The fund
maybe used to help donors and beyond, and employees may opt to participate or
withdraw as they wish 49. The Employee Assistance Program (EAP) is a series of
employee care services provided by Bilibili through professional psychological
counselingagencies, aimed at helping employees collectively address issues
encountered in the workplace, interpersonal relationships, and life, thereby
overcoming emotional distress and fostering a joyful work-life balance 50.
Bilibili's completeemployee communication channels: includes communication by
channel and by tier. For more details, please refer to page 53 of the Bilibili
2021 Environmental, Social and Governance Report 51. PUE: Power Usage
Effectiveness 52. 100% of our suppliers:refers to all of our suppliers in
Chinese mainland 53. OGV: Occupationally Generated Content refers to videos
produced or
co-produced
by the Company and licensed content purchased from third-party productioncompani
es 54. Please refer to page 65 of this report, Appendix IV: Climate Change
Risk and Opportunity Identification. It covers risk types, opportunity types,
related descriptions, time dimensions, and corresponding response strategies
55.Comprehensive energy consumption: calculated according to "General Rules
for Calculation of Comprehensive Energy Consumption" (GB/T 2589-2020) 56. GHG
emissions: Bilibili does not own vehicles or canteens. The data do not take
into accountdirect energies such as gasoline, diesel and natural gas. The
greenhouse gases herein refer to those indirectly (Scope 2) generated by
purchased electricity in offices. The calculation of electricity emission
factors should refer to the Notice onKey Tasks for the Management of Corporate
Greenhouse Gas Emission Reports for the Period 2023- 2025 issued by the
Ministry of Ecology and Environment of the People's Republic of China 57. The
water used by Bilibili was mainly domestic waterpurchased from the property
management company. Our water conservation strategies and initiatives remained
unchanged during the reporting period compared to the previous year. For more
details, please refer to page 59 of the Bilibili 2021Environmental, Social and
Governance Report. 58. The packaging materials used are for Bilibili
Merchandise business, so the packaging material density is calculated based on
the GMV of Bilibili IP derivatives and others business 59. FromMarch 8, 2023
to March 23, 2023 60. From June 1, 2023 to June 15, 2023 61. The charters of
the committees under the Board of Directors and profiles of each Board member
are available on the Company's IR website, as well ason the websites of the
stock exchanges where Bilibili is listed. For further details regarding the
governance structure of the Board of Directors, specific responsibilities, and
matters related to director appointments, please consult the 2023Bilibili
Annual Report 62. For more detailed information on company risk management and
control, please refer to the 2023 Bilibili Annual Report 63. Bilibili does not
own any administrative vehicles or any manufacturing business. The Company
doesnot generate pollutants such as exhaust gas and wastewater except for
domestic water, which is discharged to the municipal pipe network for
treatment without any material impacts. Therefore, KPI A1.1 is not disclosed
in this report. Our
non-hazardous
waste includes domestic garbage, which is disposed of by the property
management company. Hazardous waste, which includes a small amount of used ink
cartridges for printers, is recycled by oursuppliers with no material impacts.
Therefore, KPI A1.3 and KPI A1.6 are not disclosed in this report 64. The main
reasons for changes in water resource usage data in 2023 were adjustments in
office locations and the impact of the
COVID-19
pandemic in 2022 65. To reflect employee's decisions based on recognition of
the Company
non-compete
clauses and other concerns, the employee turnover ratecovers employees who
voluntarily resign and does not include those who leave during the
probationary period 66. In 2023, multiple automated monitoring tools were
deployed to conduct real-time monitoring of network and information security,
enablingimmediate correction of issues upon detection, thereby reducing the
overall number of internal audits 67. As of January 31, 2023
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