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                            September 27, 2023

       Eddie Yongming Wu
       Chief Executive Officer
       Alibaba Group Holding Limited
       26/F Tower One, Times Square
       1 Matheson Street, Causeway Bay
       Hong Kong S.A.R.
       People   s Republic of China

                                                        Re: Alibaba Group 
Holding Limited
                                                            Form 20-F for 
Fiscal Year Ended March 31, 2023
                                                            Filed July 21, 2023
                                                            File No. 001-36614

       Dear Eddie Yongming Wu:

              We have reviewed your filing and have the following comments. In 
some of our
       comments, we may ask you to provide us with information so we may better 
understand your
       disclosure.

              Please respond to these comments within ten business days by 
providing the requested
       information or advise us as soon as possible when you will respond. If 
you do not believe our
       comments apply to your facts and circumstances, please tell us why in 
your response.

                                                        After reviewing your 
response to these comments, we may have additional comments.

       Form 20-F for Fiscal Year Ended March 31, 2023

       Item 4. Information on the Company
       B. Business Overview
       Company Overview, page 72

   1.                                                   Given that the most 
significant component of China Commerce segment revenues is from
                                                        advertising and 
commissions on third-party sales, referred to by you as "Customer
                                                        management," please 
revise this section to indicate such and give adequate emphasis to
                                                        this component of the 
segment. Please make a similar revision to the summary of
                                                        segments on page 119. 
Finally, please consider separately quantifying advertising and
                                                        third-party commissions 
in the table on page 121, given the different nature of these two
                                                        sources of revenue. 
Please provide us with a copy of your intended revised disclosure.
 Eddie Yongming Wu
FirstName LastNameEddie   Yongming Wu
Alibaba Group Holding Limited
Comapany 27,
September NameAlibaba
              2023      Group Holding Limited
September
Page 2    27, 2023 Page 2
FirstName LastName
Item 5. Operating and Financial Review and Prospects
Non-GAAP Measures, page 131

2.       Please revise to present non-GAAP financial measures after your 
comparison of fiscal
         year results on a GAAP basis to provide equal or greater prominence to 
GAAP.
Comparison of Fiscal Years 2022 and 2023, page 134

3.       Please revise to quantify factors to which changes are attributed. In 
addition, with regard
         to revenue discussions, please quantify the extent to which changes 
are attributable to
         changes in prices or to changes in the volume or amount of products or 
services being sold
         or to the introduction of new products or services. Refer to Item 5.A 
of Form 20-F.
         Please provide us with a copy of your intended revised disclosure.
Sales and Marketing Expenses, page 138

4.       When discussing the decrease in your sales and marketing expenses, 
your disclosure
         focuses on the effect of share-based compensation expense and the 
impact it had on your
         period over period comparisons. We note on a year-over-year basis, 
your
         revenue increased by 2% and your sales and marketing expenses 
excluding share-based
         compensation decreased by 15%. Please revise to discuss material 
factors impacting your
         results for the periods presented, and any known trends which are 
anticipated to have a
         material effect on the company   s results of operations in future 
periods. Refer
         to Item 5 of Form 20-F. Please provide us with a copy of your intended 
revised disclosure.
B. Liquidity and Capital Resources
Cash Flows from Operating Activities, page 141

5.       Your discussion of cash flows from operating activities appears to be 
a recitation of the
         changes already disclosed in the consolidated statement of cash flows. 
Please provide a
         more informative analysis and discussion of cash flows for each period 
presented. In
         doing so, explain the underlying reasons and implications of material 
changes between
         periods to provide investors with an understanding of trends and 
variability in cash flows.
          Refer to Item 303(a) of Regulation S-K and Item 1 of Section IV.B of 
SEC Release No.
         33-8350.
Item 16I. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections, 
page 202

6.       We note your statements that none of your directors or officers, your 
greater than 10%
         beneficial owners, or Alibaba Partnership are representatives of or 
controlled by a
         government entity in the PRC in connection with your required 
submission under
         paragraph (a). Please supplementally describe any materials that were 
reviewed and tell us
         whether you relied upon any legal opinions or third party 
certifications such as affidavits
         as the basis for your submission. In your response, please provide a 
similarly detailed
         discussion of the materials reviewed and legal opinions or third party 
certifications relied
 Eddie Yongming Wu
Alibaba Group Holding Limited
September 27, 2023
Page 3
         upon in connection with the required disclosures under paragraphs 
(b)(2) and (3).
7.       In order to clarify the scope of your review, please supplementally 
describe the steps you
         have taken to confirm that none of the members of your board or the 
boards of your
         consolidated foreign operating entities are officials of the Chinese 
Communist Party. For
         instance, please tell us how the board members    current or prior 
memberships on, or
         affiliations with, committees of the Chinese Communist Party factored 
into your
         determination. In addition, please tell us whether you have relied 
upon third party
         certifications such as affidavits as the basis for your disclosure.
8.       We note that your disclosures pursuant to Items 16I(b)(2), (b)(3) and 
(b)(5) are provided
         for    Alibaba Group Holding Limited or any variable-interest entity 
or similarly structured
         entity,    while your disclosure pursuant to Item 16I(b)(4) suggests 
that you have additional
         consolidated entities that you refer to as    operating entities.    
Please note that Item 16I(b)
         requires that you provide disclosures for yourself and your 
consolidated foreign operating
         entities.
             With respect to (b)(2), please supplementally clarify the 
jurisdictions in which your
              consolidated foreign operating entities are organized or 
incorporated and confirm, if
              true, that you have disclosed the percentage of your shares or 
the shares of your
              consolidated operating entities owned by governmental entities in 
each foreign
              jurisdiction in which you have consolidated operating entities. 
Alternatively, please
              provide this information in your supplemental response. We note 
that your list of
              subsidiaries and consolidated entities in Exhibit 8.1 appears to 
indicate that you have
              subsidiaries in countries other than the Cayman Islands and 
China.
             With respect to (b)(3) and (b)(5), please provide the required 
information for you and
              all of your consolidated foreign operating entities in your 
supplemental response.

        We remind you that the company and its management are responsible for 
the accuracy
and adequacy of their disclosures, notwithstanding any review, comments, action 
or absence of
action by the staff.

        Please contact Austin Pattan at 202-551-6756 or Jennifer Thompson at 
202-551-3737
if you have any questions about the comments related to your status as a 
Commission-Identified
Issuer during your most recently completed fiscal year. Please contact Abe 
Friedman at 202-
551-8298 or Lyn Shenk at 202-551-3380 with any other questions.



FirstName LastNameEddie Yongming Wu                            Sincerely,
Comapany NameAlibaba Group Holding Limited
                                                               Division of 
Corporation Finance
September 27, 2023 Page 3                                      Office of Trade 
& Services
FirstName LastName