United States securities and exchange commission logo
January 24, 2024
Edward Lu
Chief Financial Officer
Phoenix New Media Ltd
Sinolight Plaza, Floor 16
No. 4 Qiyang Road
Wangjing, Chaoyang District, Beijing, 100102
People s Republic of China
Re: Phoenix New Media
Ltd
Form 20-F for the
Year Ended December 31, 2022
Response dated
December 4, 2023
File No. 001-35158
Dear Edward Lu:
We have reviewed your December 4, 2023 response to our comment
letter and have the
following comment.
Please respond to this letter within ten business days by
providing the requested
information or advise us as soon as possible when you will respond. If
you do not believe a
comment applies to your facts and circumstances, please tell us why in
your response.
After reviewing your response to this letter, we may have
additional comments. Unless
we note otherwise, any references to prior comments are to comments in
our October 30, 2023
letter.
Form 20-F for the Year Ended December 31, 2022
Notes to Consolidated Financial Statements
Note 1. Organization and Principal Activities, page F-10
1. We acknowledge your
responses to the staff s questions related to the Company s status
under the Investment
Company Act of 1940 (the Act ), as well as our phone
conversation with you
and your counsel on January 18, 2024. As we indicated on our
phone call, we do not
agree with certain positions expressed in your responses, including
your position that you
may treat interests in money market funds not registered with the
Commission as cash
items for purposes of section 3(a)(1)(C) of the Act. In the staff s
view, based on the
information provided to date, the Company should treat such assets as
investment
securities for purposes of section 3(a)(1)(C). We note, however, the
Edward Lu
Phoenix New Media Ltd
January 24, 2024
Page 2
representation included in your response letter of September 8, 2023 that
the Company
intends to reallocate its liquid assets into more cash items so
that its investment
securities will make up less than 45% of its Adjusted Assets on a
consolidated basis with
its wholly owned subsidiaries allowing the Company to also rely on the
Rule 3a1 safe
harbor in the future, as well as your belief, which was relayed to the
staff on the phone,
that the Company has already made substantial progress in the
reallocation of its assets
out of investment securities, including money market funds not registered
with the
Commission, such that the Company may currently be eligible to rely on
Rule 3a-1 under
the Act. While we do not have additional comments at this time, our
decision to not issue
additional comments does not indicate that we agree or disagree with
certain other
positions expressed in your responses, including your position that you
are able to rely on
the exemption from the definition of an investment company provided
at section 3(b)(1)
of the Act.
Please contact Melissa Walsh at 202-551-3224 or Stephen Krikorian at
202-551-3488 if
you have questions regarding comments on the financial statements and related
matters.
Sincerely,
FirstName LastNameEdward Lu
Division of
Corporation Finance
Comapany NamePhoenix New Media Ltd
Office of Technology
January 24, 2024 Page 2
cc: Yi Gao
FirstName LastName