Better For You Wellness, Inc

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.

C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 OR 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of Earliest Event Reported): October 11, 2023

Better For You Wellness, Inc.

(Exact name of registrant as specified in its charter)

Nevada		000-56262		87 - 2903933
(state or other jurisdiction of incorporation)		(Commission File Number)		(IRS Employer Identification Number)

1349 East Broad Street Columbus, OH		43205
(address of principal executive offices)		(zip code)

+1 (614) 368-9898

(registrant’s telephone number, including area code)

Not Applicable

(former name or former mailing address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

¨	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
¨	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
¨	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
¨	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol(s)	Name of each exchange on which registered
None	None	None

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

“We”, “Us”, “The Issuer” and or “the Company” refer to Better For You Wellness, Inc., a Nevada Company.

Item 8.01 Other Events

On September 18, 2023, Better For You Wellness entered into a

Membership Interest Purchase Agreement (MIPA)

to acquire The Ideation Lab and its divisions, including The Jordre Well and its signature functional beverage line, Stephen James Curated Coffee Collection.

According to the

MIPA, the transaction, valued at three million dollars ($3,000,000), The Ideation Lab shareholders were to be issued Series A Preferred Shares unless they duly executed and delivered Consideration of Election Form by 5:00 pm EST October 1, 2023. In the absence of any Consideration of Election Form having been duly executed or delivered, The Ideation Lab shareholders will be issued Series A Preferred Shares at the close of the Transaction.

This strategic decision aims to minimize shareholder dilution.

ITEM 9.01. Financial Statements and Exhibits.

(d) Exhibits

NUMBER		EXHIBIT

8.01		Announcement of Election by members of The Ideation Lab pursuant to the Membership Interest Purchase Agreement for The Ideation Lab and its subsidiaries
99.1		Press release dated October 11, 2023
104		Cover Page Interactive Data File (embedded within the Inline XBRL document)

Portions of this report may constitute "forward-looking statements" as defined by federal law. Although the Company believes any such statements are based on reasonable assumptions, there is no assurance that actual outcomes will not be materially different. Any such statements are made in reliance on the "safe harbor" protections provided under the Private Securities Litigation Reform Act of 1995. Additional information about issues that could lead to material changes in the Company's performance is contained in the Company's filings with the Securities and Exchange Commission.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this Current Report to be signed on its behalf by the undersigned hereunto duly authorized.

	Better For You Wellness, Inc.

Dated: October 11 , 202 3	/s/ Ian James
	Ian James Chief Executive Officer

Exhibit 99.1

Better For You Wellness To Issue
Series A Preferred Shares For The Ideation Lab

Columbus, Ohio - October 11, 2023 - Better For You Wellness, Inc. (OTCQB: BFYW), a dynamic Ohio-based wellness company leading the way in plant-based, science-driven innovations within the thriving $1.5 trillion wellness industry, is pleased to announce a follow-up to its successful execution of the binding Membership Interest Purchase Agreement (MIPA) with The Ideation Lab, LLC (TIL) and its subsidiaries.

As part of the MIPA, the transaction, valued at $3,000,000, stipulated that The Ideation Lab shareholders would receive Series A Preferred Shares unless they completed and submitted the Consideration of Election Form by 5:00 pm EST on October 1, 2023. Since no TIL shareholder met these requirements, TIL shareholders will receive Series A Preferred Shares upon the transaction's closure. This strategic decision to issue Series A Preferred Shares was taken to minimize shareholder dilution.

Ian James, CEO of BFYW, expressed his enthusiasm about this transformative acquisition, stating, "This is an outstanding development for BFYW shareholders, as The Ideation Lab shareholders will unanimously receive Series A Preferred Shares, effectively minimizing dilution for BFYW Common Stock shareholders." James continued, "With the addition of The Ideation Lab and its flagship functional beverage brand, Stephen James Curated Coffee Collection, already achieving sales success at Kroger, coupled with its Hemp CBD infused line, and the numerous synergistic brands in development, we believe this acquisition holds tremendous potential to increase shareholder value and drive profitability in the near future."

Founded in 2019 and headquartered in Ohio, The Ideation Lab, LLC, has been a trailblazer in the wellness sector, setting new standards with its visionary approach. TIL's remarkable journey in centralized administrative operations has particularly excelled in the Functional Beverage sector. A crown jewel of TIL, The Jordre Well, and its Stephen James Curated Coffee Collection (SJCCC), a premium coffee brand, have already made significant waves in the market, securing sales channels at Kroger, Amazon, various resorts, retailers, and boutiques. SJCCC's Kroger sales span an impressive range of globally sourced whole bean dark, medium, and light roasts, with the Company's K-Cups and Nitro Cold Brew currently undergoing evaluation by multiple national retailers. TIL's strategic expansion plans include entry into other major grocery chains, retailers, and resorts, poised to amplify its market reach further. Its CBD coffee collection includes whole beans and ground coffee, with planned expansion into individual K-cup pods and canned Nitro Cold Brew. TIL's commitment to innovation spans multiple segments beyond Functional Beverages, including Skincare, Personal Care, Pet Lifestyle, and Women's Mental Wellness products.

The transaction is set to conclude by November 15, 2023. It will undergo a rigorous evaluation process, including a third-party fairness opinion and the submission of two years of audited financial statements, ensuring transparency and establishing a robust foundation for this groundbreaking development.

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About Better For You Wellness:

Better For You Wellness, Inc. (OTC: BFYW) is an Ohio-based plant-based and science-focused wellness company dedicated to providing high-quality, innovative products that enhance well-being and promote a balanced lifestyle. Better For You Wellness is leading the way in the wellness industry with a solid commitment to clean beauty and natural ingredients. Learn more at https://BFYW.com.

Forward-Looking Statements

This press release may contain forward-looking statements that involve risks and uncertainties. These statements relate to future events or our future financial performance. In some cases, you can identify forward-looking statements by terminology including "could," "may," "will," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential" and the negative of these terms or other comparable terminology. While these forward-looking statements and any assumptions upon which they are based are made in good faith and reflect our current judgment regarding the direction of our business, actual results may vary, sometimes materially, from any estimates, predictions, projections, assumptions, or other future performance suggested in this press release. Except as applicable law requires, we do not intend to update any forward-looking statements to conform these statements to actual results. Investors should refer to the risks disclosed in the Company's reports filed with SEC (https://www.sec.gov/).

Contact:
Better For You Wellness, Inc.
Ian James, CEO
investors@bfyw.com