SECURITIES AND EXCHANGE COMMISSION                       
                             Washington, D.C. 20549                             
                                                                                
                                  SCHEDULE 13D                                  
                                 (Rule 13d-101)                                 
                                                                                
             INFORMATION TO BE INCLUDED IN STATEMENTS FILEDPURSUANT             
                                                                                
                TO (s) 240.13d-1(a) AND AMENDMENTS THERETOFILED                 
                                                                                
                          PURSUANT TO (s) 240.13d-2(a)                          
                                                                                
                   UNDER THE SECURITIES EXCHANGE ACT OF 1934                    
                                                                                

                                     Franchise Group, Inc.                                     
                                       (Name of Issuer)                                        
                                                                                               
                            Common Stock, par value $0.01 per share                            
                                (Title of Class of Securities)                                 
                                                                                               
                                           35180X105                                           
                                        (CUSIP Number)                                         
                                                                                               
                                        Bryant R. Riley                                        
                            11100 Santa Monica Boulevard, Suite 800                            
                                     Los Angeles, CA 90025                                     
                                        (818) 884-3737                                         
                                                                                               
                                        With a copy to                                         
                                               :                                               
                                                                                               
                                       Patrick S. Brown                                        
                                    Sullivan & Cromwell LLP                                    
                                    1888 Century Park East                                     
                                     Los Angeles, CA 90067                                     
                                        (310) 712-6600                                         
(Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)
                                                                                               
                                         May 10, 2023                                          
                    (Date of Event which Requires Filing of this Statement)                    


If the filing person has previously filed a statementon Schedule 13G to report 
the acquisition that is the subject of this Schedule 13D, and is filing this 
schedule because of (s)(s)240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check 
the following box.


Note
. Schedules filed in paperformat shall include a signed original and five 
copies of the schedule, including all exhibits. See (s) 240.13d-7 for other 
partiesto whom copies are to be sent.

* The remainder of this cover page shall be filledout for a reporting person's 
initial filing on this form with respect to the subject class of securities, 
and for any subsequentamendment containing information which would alter 
disclosures provided in a prior cover page.

The information required on the remainder of thiscover page shall not be 
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange 
Act of 1934 ("Act")or otherwise subject to the liabilities of that section of 
the Act but shall be subject to all other provisions of the Act (however,
see
the Notes).








                                                                                
                                  SCHEDULE 13D                                  
                                                                                

CUSIP No. 35180X105



 1 NAMES OF REPORTING PERSONS                                                            
                                                                           BryantR. Riley
 2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                                     
(a)                                                                                      
                                                                                         
(b)                                                                                      
                                                                                         
 3 SEC USE ONLY                                                                          
                                                                                         
 4 SOURCE OF FUNDS                                                                       
                                                                                       PF
 5 CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(D) OR 2(E)   
                                                                                         
                                                                                         
 6 CITIZENSHIP OR PLACE OF ORGANIZATION                                                  
                                                                  UnitedStates of America
       NUMBER OF                  7           SOLE VOTING POWER                          
         SHARES                                                                          
      BENEFICIALLY                                                                       
        OWNED BY                                                                         
          EACH                                                                           
       REPORTING                                                                         
         PERSON                                                                          
          WITH                                                                           
                                                                                    1,804
 8 SHARED VOTING POWER                       
                                                                                        0
 9 SOLE DISPOSITIVE POWER                    
                                                                                    1,804
10 SHARED DISPOSITIVE POWER                  
                                                                                        0
11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON                          
                                                                                    1,804
12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES                 
                                                                                         
13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)                                    
                                                                            Less than 1%*
14 TYPE OF REPORTING PERSON                                                              
                                                                                       IN
                                                                                         



 * Percentage calculated based on 35,172,623 shares of Common          
   Stockoutstanding as of May 5, 2023, as reported by the Issuer in the
   Form 8-K filed by the Issuer with the Securities and Exchange       
   Commissionon May 11, 2023 (the "8-K"). B. Riley Financial, Inc. ("B.
   Riley"), of which Bryant R. Riley (the "ReportingPerson") serves    
   as Chairman and Co-Chief Executive Officer, has entered into        
   certain agreements with affiliates of Brian R. Kahn("Kahn" and      
   such affiliates collectively with Kahn, the "Kahn Affiliates") in   
   connection with the transactionsdescribed in Item 4 to this Schedule
   13D. As a result, the Reporting Person may be deemed to be a        
   member of a "group" pursuantto Rule 13d-5(b)(1) promulgated under   
   the Act with the Kahn Affiliates and certain of their respective    
   related persons. Common Stocklisted as beneficially owned by the    
   Reporting Person excludes Common Stock held by the Kahn Affiliates, 
   as to which the Reporting Persondisclaims beneficial ownership.     
   The Reporting Person is not a party to any of those contracts.      


  



                                       2                                        

                                                                                

Item 1. Security and Issuer


This statement on Schedule 13D relates to thecommon stock, par value $0.01 per 
share (the "Common Stock"), of Franchise Group, Inc., a Delaware corporation 
(the "Issuer").The principal executive offices of the Issuer are located at 
109 Innovation Court, Suite J, Delaware, Ohio 43015.


Item 2. Identity and Background



The Reporting Person, an individual and citizen of the United States of         
America, is Co-Chief Executive Officer and Chairman of the Board of Directors   
of B. Riley. The address of the business office of the Reporting Person is      
11100 Santa Monica Blvd., Suite 800, Los Angeles, California 90025.             
                                                                                
During the last five years, the Reporting Person has not been: (i) convicted    
in a criminal proceeding (excluding traffic violations or similar               
misdemeanors); or (ii) a party to a civil proceeding of a judicial or           
administrative body of competent jurisdiction and as a result of such           
proceeding was or is subject to a judgment, decree or final order enjoining     
future violations of, or prohibiting or mandating activities subject to,        
federal or state securities laws or finding any violation with respect to such  
laws.                                                                           



Item 3. Source and Amount of Funds or Other Considerations


The Reporting Person received the 1,804 shares of Common Stock reported on 
herein in his prior capacity as a director of the Issuer in consideration for 
his services as director.


Item 4. Purpose of Transaction


The Reporting Person acquired the Common Stockreported hereunder for 
investment purposes and in his prior capacity as a director of the Issuer (as 
described above). In pursuing suchinvestment purposes, the Reporting Person 
may further purchase, hold, vote, trade, dispose or otherwise deal in the 
Common Stock at times,and in such manner, as he deems advisable to benefit 
from, among other things, (1) changes in the market prices of the shares of 
CommonStock~ (2) changes in the Issuer's operations, business strategy or 
prospects~ or (3) from the sale or merger of the Issuer.To evaluate such 
alternatives, the Reporting Person will closely monitor the Issuer's 
operations, prospects, business development,management, competitive and 
strategic matters, capital structure, and prevailing market conditions, as 
well as other economic, securitiesmarkets and investment considerations. 
Consistent with his investment research methods and evaluation criteria, the 
Reporting Person maydiscuss such matters with the management or Board of 
Directors of the Issuer (the "Board"), other stockholders, industry 
analysts,existing or potential strategic partners or competitors, investment 
and financing professionals, sources of credit, and other investors.Such 
evaluations and discussions may materially affect, and result in, among other 
things, the Reporting Person (1) modifying his ownershipof the Common Stock~ 
(2) exchanging information with the Issuer pursuant to appropriate 
confidentiality or similar agreements~(3) proposing changes in the Issuer's 
operations, governance or capitalization~ (4) pursuing a transaction that 
would resultin the Reporting Person's acquisition of all or a controlling 
interest in the Issuer~ or (5) pursuing one or more of the otheractions 
described in subsections (a) through (j) of Item 4 of Schedule 13D.

On May 10, 2023, B. Riley entered into certainagreements pursuant to which B. 
Riley has, among other things, agreed to provide certain equity funding and 
other support in connectionwith the acquisition (the "Acquisition") by Freedom 
VCM, Inc., a Delaware corporation ("Parent"), of the Issuer.Parent has agreed 
to acquire the Issuer pursuant to an Agreement and Plan of Merger, dated as of 
May 10, 2023, by and among Parent, FreedomVCM Subco, Inc., a Delaware 
corporation and a wholly-owned subsidiary of Parent ("Merger Sub"), and the 
Issuer (the "MergerAgreement"), pursuant to which, upon the terms and subject 
to the conditions set forth therein, at the closing, Merger Sub willmerge with 
and into the Issuer, with the Issuer surviving the merger as a wholly owned 
subsidiary of Parent. The buyer group includesmembers of the senior management 
team of the Issuer, led by Kahn, the Issuer's Chief Executive Officer, in 
financial partnershipwith a consortium that includes B. Riley. The Reporting 
Person is not a party to the Merger Agreement.


                                       3                                        


Pursuant to the Merger Agreement, at the effectivetime of the Merger (the 
"Effective Time"): (a) each share of Common Stock (each, a "Share") held by 
stockholders(other than the Excluded Shares (as defined by the Merger 
Agreement)), will receive $30.00 in cash per Share; (b) each share of the 
Issuer's7.50% Series A Cumulative Perpetual Preferred Stock will be converted 
or, at the election of the Issuer, redeemed, in each case in accordancewith 
that certain Certificate of Designation of 7.50% Series A Cumulative Perpetual 
Preferred Stock of the Issuer, dated as of September18, 2020; and (c) certain 
Shares held by certain stockholders of the Issuer shall instead be subject to 
the treatment provided in a rollovercommitment letter entered into in 
connection with the Acquisition.

Certain financial institutions have agreed toprovide Parent with debt 
financing in an aggregate principal amount of up to $475 million on the terms 
and subject to the conditions setforth in a debt commitment letter. Under the 
terms of the Merger Agreement, if the closing of the Merger does not occur by 
November 10,2023, the Issuer or Parent may terminate the Merger Agreement 
subject to the terms and conditions thereof. Closing of the Merger is 
conditionedon customary conditions to closing including expiration of the 
waiting period (and any extension thereof), if any, applicable to the 
consummationof the Merger under the Hart-Scott Rodino Antitrust Improvements 
Act of 1976 and the receipt of the Requisite Company Vote (as definedin the 
Merger Agreement).


Item 5. Interest in Securities of the Issuer


As a resultof certain of the agreements described in Item 4 above entered into 
by B. Riley and the Reporting Person's role as Chairman andCo-Chief Executive 
Officer of B. Riley, the Reporting Person may be deemed to have formed a 
"group" pursuant to Rule 13d-5(b)(1)promulgated under the Act with certain 
Kahn Affiliates, Andrew M. Laurence, and their respective related persons. The 
Reporting Personhas been advised that (i) Kahn beneficially owns 12,231,350 
shares of Common Stock, Vintage Capital Management, LLC (for which Kahn 
servesas investment manager) beneficially owns 2,500,000 shares of Common 
Stock and Andrew M. Laurence (a partner of Vintage Capital Management,LLC) 
beneficially owns
573,482
shares of Common Stock. The aggregate beneficial ownershipof such "group," 
including the shares of Common Stock beneficially owned by the Reporting 
Person, is equal to
12,806,636shares of Common Stock, representing
approximately 36.4% of the outstanding shares of Common Stock.The foregoing 
percentage is based on
35,172,623 shares of Common Stock outstanding as of May 5, 2023, as reported 
by the Issuerin the 8-K.
The Reporting Person disclaims beneficial ownership of any shares of capital 
stock ofthe Issuer owned by the other members of such "group".

(a) - (b)

The responses of the Reporting Person to Rows7 through 13 of the cover page of 
this Schedule 13D are incorporated herein by reference. As of the date hereof, 
the Reporting Personbeneficially owned, in the aggregate, 1,804 shares of 
Common Stock, representing less than 1% of the outstanding shares of Common 
Stock.The percentage in this paragraph and elsewhere in this Schedule 13D 
relating to beneficial ownership of Common Stock is based on 35,172,623shares 
of Common Stock outstanding as of May 5, 2023, as reported by the Issuer in 
the 8-K.

(c) Except as set forth in this Schedule 13D,the Reporting Person has not 
effected any transactions in the Common Stock in the 60 days prior to the date 
of this Schedule 13D.

(d) Not applicable.

(e) Not applicable.


Item 6. Contracts, Arrangements, Understandings or Relationships with Respect to Securities of the Issuer


Not applicable.


Item 7. Material to Be Filed as Exhibits


Not applicable.


                                       4                                        


                                   Signature                                    
                                                                                
After reasonable inquiry and to the best of myknowledge and belief, I certify 
that the information set forth in this statement is true, complete and correct.


Dated: May 11, 2023


 /s/            
 Bryant R. Riley
 Bryant R. Riley



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