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Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
On June 29, 2021, Twitter, Inc. (“Twitter”) announced that Matthew Derella will resign from his position as the Customers Lead of Twitter, effective as of August 6, 2021. Twitter is grateful to Mr. Derella for his nearly nine years of service and wishes him the best in his future endeavors. Mr. Derella will stay at Twitter through early August to ensure an orderly transition.
Sarah Personette will be appointed to replace Mr. Derella upon the effective date of his resignation. Since October 2018, Ms. Personette has been the Global Vice President of Twitter Client Solutions, leading Twitter’s relationships with top marketers and agencies worldwide. Ms. Personette oversees a team of regional business leaders as well as Twitter’s global teams focused on client partnerships, agencies, resellers, API partners, brand strategy, and creative solutions. Previously Ms. Personette was the Chief Operating Officer of Refinery29, where she oversaw business strategy and development, customer revenue, business marketing, growth marketing and analytics, creative services, and research. Prior, she served as the Vice President of Facebook’s Global Business Marketing team from 2014 through 2017. Prior to rejoining Facebook in 2014, she led Universal McCann Worldwide, Inc.’s agency operations in the United States where, as President of the media agency, she oversaw strategy, analytics, custom content, cross-channel buying and planning, and business development. Before joining Universal McCann in 2013, Ms. Personette built and led Facebook’s Global Agency team from 2011 to 2013. She previously served as Senior Vice President at Starcom Mediavest Group. From February 2016 to January 2021, she served as a corporate director for Build-A-Bear Workshop (BBW), a publicly traded small cap specialty retail company. She is a director of Northwestern University’s Alumnae Board, the Modern Marketing Association (MMA), and All In Together (AIT), which focuses on gender equity and civic integrity.
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
|Date: June 29, 2021|
|Chief Legal Officer|