SC 13G 1 d127990dsc13g.htm SC 13G SC 13G





Washington, D.C. 20549




Under the Securities Exchange Act of 1934

(Amendment No.     )*




(Name of Issuer)

Class A Voting Shares, without nominal or par value

(Title of Class of Securities)


(CUSIP Number)

March 1, 2021

(Date of Event Which Requires Filing of this Statement)



Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

☐ Rule 13d-1(b)

☑ Rule 13d-1(c)

☐ Rule 13d-1(d)



The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934, as amended (“Act”), or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications:

Shelley Rosensweig, Esq.

30 Rockefeller Plaza

26th Floor

New York, NY 10112

(212) 835-4838




CUSIP No. 044104107



  Names of Reporting Persons.


  Maynard Jason Edward


  Check the Appropriate Box if a Member of a Group (See Instructions)

  (a)  ☐        (b)  ☐



  SEC Use Only



  Citizenship or Place of Organization


  United States of America

Number of



Owned by






  Sole Voting Power




  Shared Voting Power




  Sole Dispositive Power




  Shared Dispositive Power




  Aggregate Amount Beneficially Owned by Each Reporting Person




  Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)




  Percent of Class Represented by Amount in Row (9)


  5.1% (1)


  Type of Reporting Person (See Instructions)





Based upon 10,252,911 shares of Class A Voting Shares of the issuer outstanding as of May 31, 2020, as disclosed in the Form 20-F filed on July 8, 2020 by the issuer with the U.S. Securities and Exchange Commission.

Item 1.



Name of Issuer

Birks Group Inc.



Address of Issuer’s Principal Executive Offices

2020 Robert-Bourassa Blvd, Montreal, Québec, Canada H3A 2A5



Item 2.



Name of Person Filing

Maynard Jason Edward



Address of Principal Business Office or, if none, Residence

6300 Ocean Front Ave, Virginia Beach, Virginia 23451




United States of America



Title of Class of Securities

Class A Voting Shares, without nominal or par value



CUSIP Number





Item 3.

If this statement is filed pursuant to §§240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is:


(a)       A broker or dealer registered under Section 15 of the Act (15 U.S.C. 78o);
(b)       A bank as defined in Section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)       An insurance company as defined in Section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)       An investment company registered under Section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)       An investment adviser in accordance with §240.13d-1(b)(1)(ii)(E);
(f)       An employee benefit plan or endowment fund in accordance with §240.13d- 1(b)(1)(ii)(F);
(g)       A parent holding company or control person in accordance with §240.13d- 1(b)(1)(ii)(G);
(h)       A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);


(i)       A church plan that is excluded from the definition of an investment company under Section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)       A non-U.S. institution in accordance with §240.13d-1(b)(1)(ii)(J);
(k)       A group, in accordance with §240.13d-1(b)(1)(ii)(K).

If filing as a non-U.S. institution in accordance with Rule 13d-1(b)(1)(ii)(J), please specify the type of institution: ___________.




Item 4.




Amount beneficially owned: 518,794



Percent of class: 5.1%



Number of shares as to which such person has:



Sole power to vote or to direct the vote: 518,794



Shared power to vote or to direct the vote: 0



Sole power to dispose or to direct the disposition of: 518,794



Shared power to dispose or to direct the disposition of: 0


Item 5.

Ownership of Five Percent or Less of a Class.

If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following ☐.




Item 6.

Ownership of More than Five Percent on Behalf of Another Person.

Not Applicable.




Item 7.

Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.

Not Applicable.




Item 8.

Identification and Classification of Members of the Group.

Not Applicable.



Item 9.

Notice of Dissolution of Group.

Not Applicable.




Item 10.


By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect other than activities solely in connection with a nomination under § 240.14a-11.




After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Date: March 10, 2021


Jason Edward Maynard
/s/ Jason Edward Maynard