6-K 1 a6570a.htm AVIATION AND DAVOS BRANDS ACQUISITION - COMPLETION a6570a
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
 
FORM 6-K
 
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 OF THE
SECURITIES EXCHANGE ACT OF 1934
 
30 September 2020
 
Commission File Number:  001-10691
 
DIAGEO plc
(Translation of registrant’s name into English)
 
 
Lakeside Drive, Park Royal, London NW10 7HQ
(Address of principal executive offices)
 
Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.
 
Form 20-F   X                                                                  Form 40-F  
 
Indicate by check mark whether the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):   
 
Indicate by check mark whether the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):   
 
 
 
 
30 September 2020
 
 
Diageo completes acquisition of Aviation Gin LLC and Davos Brands LLC
 
Further to the announcement on 17 August 2020, Diageo today announces that it has completed the acquisition of Aviation Gin LLC and Davos Brands LLC ('Davos Brands').  This acquisition supports our participation in the super premium gin segment in the United States and is in line with Diageo's strategy to acquire high growth brands with attractive margins that support premiumisation.
 
"We are confident that Aviation American Gin will continue to shape and drive the growth of super premium gin in North America and we are looking forward to working with Ryan Reynolds and the Davos Brands team to accelerate future growth", said Ivan Menezes, Chief Executive of Diageo.
 
ENDS
 
 
Enquiries:
 
 Media relations:
 
 
 
Jessica Rouleau
+44 (0)7925 642 561
 
Francesca Olivieri
+44 (0)7523 930 130
 
press@diageo.com
+44 (0)7803 856 200
 
 
 
Investor relations:
Lucinda Baker
+44 (0)7974 375 550
 
investor.relations@diageo.com
 
 
 
About Diageo
 
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JeB, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
 
Diageo is a global company whose products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.comfor information, initiatives and ways to share best practice.
 
Celebrating life, every day, everywhere.
 
 
Diageo plc
LEI: 213800ZVIELEA55JMJ32
 
 
 
 
 
SIGNATURE
 
 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
Diageo plc
 
 
(Registrant)
 
 
 
Date: 30 September 2020
 
 
 
 
 
By:___/s/ James Edmunds
 
 
 
 
James Edmunds
 
 
Deputy Company Secretary