UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 OF

THE SECURITIES EXCHANGE ACT OF 1934

For the month of November 2019

Commission File Number: 001-36206

500.com LIMITED

12F, West Side, Block B, Building No. 7

Shenzhen Bay Eco-Technology Park

Nanshan District

Shenzhen, 518115

People’s Republic of China

(86 755) 8633 0000

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F x           Form 40-F ¨

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ¨

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ¨

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes ¨           No x

If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): N/A

TABLE OF CONTENTS

TABLE OF CONTENTS

Exhibit 99.1 - 500.com Limited Announces Unaudited Financial Results for the Third Quarter of 2019.

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date: November 11, 2019

Exhibit 99.1

500.com Limited Announces Unaudited Financial Results for the Third Quarter of 2019

SHENZHEN, China, November 11, 2019—500.com Limited (NYSE: WBAI) (“500.com” or the “Company”), a leading online sports lottery service provider in China, today reported its unaudited financial results for the third quarter ended September 30, 2019.

Physical Sales Channels of Sports Lottery Tickets

In March 2018, the Company entered into a framework agreement with the China Sports Lottery Administration Center (“CSLA”), pursuant to which the Company will cooperate with CSLA to develop physical channels to sell sports lottery tickets.

As of the reporting date, the Company had entered into framework agreements with Tianjin, Hunan and other provincial (including regional and municipal) sports lottery centers and started operations in Tianjin, Hunan, Hubei and Guangxi in China. The Company is committed to assisting sports lottery sales organizations throughout the country to improve the distribution of physical sales channel outlets in order to facilitate sports lottery ticket purchases and optimize the experience of lottery purchasers.

Suspension of Online Sports Lottery Sales in China

All provincial sports lottery administration centers to which the Company provided sports lottery sales services have suspended accepting online purchase orders for lottery products in response to the Notice related to Self-Inspection and Self-Remedy of Unauthorized Online Lottery Sales (the “Self-Inspection Notice”), which was jointly promulgated by the Ministry of Finance, the Ministry of Civil Affairs and the General Administration of Sports of the People’s Republic of China on January 15, 2015. In response to the Self-Inspection Notice, on April 4, 2015, the Company decided to voluntarily suspend all online lottery sales services. As a result of the provincial sport lottery administration centers’ decision to suspend accepting online lottery orders and the Company’s voluntary suspension of all online sports lottery sales services in China, the Company has not generated any revenue from these services since April 2015.

Third Quarter 2019 Highlights

¹ Non-GAAP financial measures exclude the impact of share-based compensation expenses and impairment of goodwill. Reconciliations of non-GAAP financial measures to U.S. GAAP financial measures are set forth in the table at the end of this release.

Mr. Zhengming Pan, the CEO of 500.com, stated, “Since we voluntarily suspended our online lottery sales operations in April 2015, we have continued to engage in new and promising initiatives to increase our revenue base. For example, we acquired The Multi Group, or TMG, in July 2017, and revenue from TMG is a major component of our current revenue. In addition, in March 2018, we entered into a framework agreement with CSLA, pursuant to which we will cooperate with CSLA to develop physical channels to sell sports lottery tickets. In that regard, we have entered into framework agreements with Tianjin, Hunan and other provinces and cities in China to assist them in developing physical sales channels of sports lottery tickets. We also have started operations in Tianjin, Hunan, Hubei and Guangxi in China. We released the Blue Paper on Blockchain Technology for China's Lottery Industry in November 2019, which provides an in-depth study on the current state and needs of China's lottery industry and outlines plans to drive its sustainable development using blockchain technology.”

The Blue Paper provides an in-depth study on the current state and needs of China's lottery industry and outlines plans to drive its sustainable development using blockchain technology. The Paper is primarily based on 500.com's wealth of experience and insights into the lottery industry gained over its many years of operations and leverages its recent research and exploration into the application of blockchain technology. Upon such technical strength, the team designed the framework of Chinese Lottery Chain (CLC), a blockchain solution specifically tailored to China's lottery industry. CLC was designed to be applied across the lottery industry where it will enhance lottery information management security, reduce operational costs and increase efficiency, strengthen the credibility of lottery results in China, and reduce lottery theft and fraud.

We will continue to look for additional opportunities to enhance value for our shareholders.

Third Quarter 2019 Financial Results

Net Revenues

Net revenues were RMB9.8 million (US$1.4 million) for the third quarter of 2019, representing a decrease of RMB20.3 million or 67.4% from RMB30.1 million for the third quarter of 2018 and a slight increase of RMB0.1 million or 1.0% from RMB9.7 million for the second quarter of 2019. Net revenues during the third quarter of 2019 consisted primarily of RMB9.3 million (EUR1.2 million) in revenue contribution from the Company’s online lottery betting and online casino in Europe through TMG, which accounted for 94.9% of total net revenues. The year-over-year decrease was mainly attributable to a decrease of RMB14.2 million resulting from the website migration in connection with the conversion of TMG’s Swedish license, which migration required users to re-register, and a decrease of RMB6.5 million caused by the ceased operation of sports information services in China in March 2019.

Operating Expenses

Operating expenses were RMB79.0 million (US$11.1 million) for the third quarter of 2019, representing a decrease of RMB56.7 million or 41.8% from RMB135.7 million for the third quarter of 2018, and a decrease of RMB7.4 million or 8.6% from RMB86.4 million for the second quarter of 2019. The year-over-year decrease was mainly due to a decrease of RMB27.5 million in share-based compensation expenses associated with share options granted to the Company’s employees, a decrease of RMB13.6 million in marketing and promotional expenses relating to a change in TMG’s marketing strategy, a decrease of RMB5.6 million in consulting expenses, a decrease of RMB4.7 million in expenses for employees, a decrease of RMB1.3 million in account handling expenses, a decrease of RMB1.3 million in platform service costs for TMG associated with its reduction in online lottery and online casino operations, a decrease of RMB1.2 million in travelling expenses and a decrease of RMB1.0 million in depreciation and amortization associated with leasehold improvements. The sequential decrease was mainly due to a decrease of RMB5.0 million in share-based compensation expenses associated with share options granted to the Company’s employees, a decrease of RMB3.1 million in consulting expenses, a decrease of RMB0.7 million in travelling expenses, which were partially offset by an increase of RMB0.6 million in lottery insurance costs and an increase of RMB0.6 million in depreciation associated with physical sales terminals.

Cost of services was RMB16.1 million (US$2.3 million) for the third quarter of 2019, representing a decrease of RMB2.4 million or 13.0% from RMB18.5 million for the third quarter of 2018, and an increase of RMB1.1 million or 7.3% from RMB15.0 million for the second quarter of 2019. The year-over-year decrease was mainly attributable to a decrease of RMB1.3 million in account handling expenses and a decrease of RMB1.3 million in platform service costs for TMG associated with its reduction in online lottery and online casino operations. The sequential increase was mainly due to an increase of RMB0.6 million in lottery insurance costs and an increase of RMB0.6 million in depreciation associated with physical sales terminals.

Sales and marketing expenses were RMB9.0 million (US$1.3 million) for the third quarter of 2019, representing a decrease of RMB17.6 million or 66.2% from RMB26.6 million for the third quarter of 2018, and a slight decrease of RMB0.6 million or 6.3% from RMB9.6 million for the second quarter of 2019. The year-over-year decrease was mainly attributable to a decrease of RMB13.6 million in marketing and promotional expenses relating to a change in TMG’s marketing strategy, a decrease of RMB3.0 million in share-based compensation expenses associated with share options granted to the Company’s employees and a decrease of RMB0.8 million in expenses for employees. The sequential decrease was mainly attributable to a decrease of RMB0.6 million in share-based compensation expenses associated with share options granted to the Company’s employees.

General and administrative expenses were RMB42.9 million (US$6.0 million) for the third quarter of 2019, representing a decrease of RMB30.4 million or 41.5% from RMB73.3 million for the third quarter of 2018, and a decrease of RMB7.1 million or 14.2% from RMB50.0 million for the second quarter of 2019. The year-over-year decrease was mainly due to a decrease of RMB19.3 million in share-based compensation expenses associated with share options granted to the Company’s employees, a decrease of RMB5.6 million in consulting expenses, a decrease of RMB3.0 million in expenses for employees, a decrease of RMB1.0 million in depreciation and amortization associated with leasehold improvements and a decrease of RMB1.0 million in travelling expenses. The sequential decrease was mainly due to a decrease of RMB3.5 million in share-based compensation expenses associated with share options granted to the Company’s employees, a decrease of RMB3.0 million in consulting expenses, and a decrease of RMB0.6 million in travelling expenses.

Service development expenses were RMB11.1 million (US$1.6 million) for the third quarter of 2019, representing a decrease of RMB6.3 million or 36.2% from RMB17.4 million for the third quarter of 2018, and a slight decrease of RMB0.7 million or 5.9% from RMB11.8 million for the second quarter of 2019. The year-over-year decrease was mainly due to a decrease of RMB5.2 million in share-based compensation expenses associated with share options granted to the Company’s employees, a decrease of RMB0.9 million in expenses for employees and a decrease of RMB0.2 million in travelling expenses. The sequential decrease was mainly due to a decrease of RMB0.9 million in share-based compensation expenses associated with share options granted to the Company’s employees.

Impairment of Goodwill

Impairment of goodwill was RMB30.9 million (US$4.3 million) for the third quarter of 2019. Impairment of goodwill was RMB57.2 million for the second quarter of 2019 and there was no impairment of goodwill for the third quarter of 2018. The impairment of goodwill was related to the Company’s acquisition of TMG.

Operating Loss

Operating loss was RMB98.4 million (US$13.8 million) for the third quarter of 2019, including the impairment of goodwill of RMB30.9 million (US$4.3 million), compared with operating loss of RMB100.3 million for the third quarter of 2018, and operating loss of RMB138.3 million for the second quarter of 2019.

Non-GAAP operating loss was RMB52.3 million (US$7.3 million) for the third quarter of 2019, compared with non-GAAP operating loss of RMB57.6 million for the third quarter of 2018, and non-GAAP operating loss of RMB60.9 million for the second quarter of 2019.

Net Loss Attributable to 500.com

Net loss attributable to 500.com was RMB95.8 million (US$13.4 million) for the third quarter of 2019, compared with net loss attributable to 500.com of RMB96.5 million for the third quarter of 2018, and net loss attributable to 500.com of RMB137.8 million for the second quarter of 2019. The sequential decrease was mainly due to a decrease in impairment provision of RMB26.3 million for goodwill and a decrease of RMB5.0 million in share-based compensation expenses associated with share options granted to the Company’s employees.

Non-GAAP net loss attributable to 500.com was RMB49.7 million (US$7.0 million) for the third quarter of 2019, compared with non-GAAP net loss attributable to 500.com of RMB53.8 million for the third quarter of 2018, and non-GAAP net loss attributable to 500.com of RMB60.4 million for the second quarter of 2019.

Cash and Cash Equivalents, Restricted Cash, Time Deposits and Short-term Investments

As of September 30, 2019, the Company had cash and cash equivalents of RMB242.7 million (US$34.0 million), restricted cash² of RMB4.2 million (US$0.6 million) and time deposits³ of RMB165.4 million (US$23.1 million), compared with cash and cash equivalents of RMB312.5 million, restricted cash of RMB4.3 million and time deposits of RMB137.5 million as of June 30, 2019.

Prepayments and Other Current Assets

As of September 30, 2019, the balance of prepayment and other current assets was RMB53.5 million (US$7.5 million), compared with RMB54.0 million as of June 30, 2019. The balance as of September 30, 2019 mainly included: (i) the current portion of deferred expenses of RMB4.3 million (US$0.6 million); (ii) receivables from third party payment providers of RMB5.5 million (US$0.8 million); (iii) deposit receivables of RMB1.4 million (US$0.2 million); (iv) receivables of consideration from disposal of subsidiaries of RMB4.3 million (US$0.6 million); (v) deductible value added input tax of RMB13.0 million (US$1.8 million); and (vi) other receivables of RMB25.0 million (US$3.5 million).

² Restricted cash represents: (i) government grants received but pending final clearance; and (ii) deposits in Sata bank in Malta yet to be withdrawn.

³Time deposits represent six-month fixed-interest deposits with commercial banks.

Business Outlook

The Company does not expect to issue any earnings forecast until it receives clear instructions as to the resumption date of online sports lottery sales from the Ministry of Finance.

Currency Convenience Translation

This announcement contains translations of certain Renminbi amounts into U.S. dollars at specified rates solely for the convenience of readers. Unless otherwise noted, all translations from Renminbi to U.S. dollars were made at the exchange rate of RMB7.1477 to US$1.00, as set forth in the H.10 statistical release of the Federal Reserve Board on September 30, 2019, and all translations from Renminbi to EUR were made at the exchange rate of RMB7.6881 to EUR1.00, which was the average of the month-end exchange rates as set forth in the statistical release of State Administration of Foreign Exchange at the end of each month in 2019.

About 500.com Limited

500.com Limited (NYSE: WBAI) is a leading online sports lottery service provider in China. The Company offers a comprehensive and integrated suite of online lottery services, information, user tools and virtual community venues to its users. 500.com was among the first companies to provide online lottery services in China, and is one of two entities that have been approved by the Ministry of Finance to provide online lottery sales services on behalf of the China Sports Lottery Administration Center, which is the government authority that is in charge of the issuance and sale of sports lottery products in China.

Safe Harbor Statements

This news release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “target,” “going forward,” “outlook” and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control, which may cause the Company’s actual results, performance or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under law.

About Non-GAAP Financial Measures

To supplement the Company’s financial results presented in accordance with U.S. GAAP, the Company uses non-GAAP financial measures, which are adjusted from results based on U.S. GAAP to exclude share-based compensation expenses in the Company’s consolidated affiliated entities. Reconciliations of non-GAAP financial measures to U.S. GAAP financial measures are set forth in table at the end of this release, which provide more details on the non-GAAP financial measures.

Non-GAAP financial information is provided as additional information to help investors compare business trends among different reporting periods on a consistent basis and to enhance investors’ overall understanding of the historical and current financial performance of the Company’s continuing operations and prospects for the future. Non-GAAP financial information should not be considered a substitute for or superior to U.S. GAAP results. In addition, calculations of this non-GAAP financial information may be different from calculations used by other companies, and therefore comparability may be limited.

For more information, please contact:

500.com Limited

ir@500wan.com

Christensen

In China

Mr. Christian Arnell

Phone: +86-10-5900-1548

E-mail: carnell@christensenir.com

In US

Ms. Linda Bergkamp

Phone: +1-480-614-3004

Email: lbergkamp@ChristensenIR.com

500.com Limited
Condensed Consolidated Balance Sheets
(Amounts in thousands of Renminbi ("RMB") and U.S. dollars ("US$"), except for number of shares)

* We have adopted ASU No. 2016-02, “Leases,” beginning January 1, 2019. As a result of adoption of the standard, we recognized a right-of-use asset of approximately RMB44 million in other non-current assets, and a lease liability of approximately RMB15 million and RMB41 million in other short-term liabilities and other long-term liabilities, respectively, on our consolidated balance sheet as of September 30, 2019.

500.com Limited

Condensed Consolidated Statements of Comprehensive Loss

(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),

 except for number of shares, per share (or ADS) data)

* American Depositary Shares, which are traded on the NYSE. Each ADS represents ten Class A ordinary shares of the Company.

500.com Limited
Reconciliation of non-GAAP results of operations measures to the nearest comparable GAAP measures
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares, per share (or ADS) data)

* American Depositary Shares, which are traded on the NYSE. Each ADS represents ten Class A ordinary shares of the Company.