UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

 

FORM 6-K

 

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of June 2019

Commission File Number: 001-38587

 

 

Aurora Mobile Limited

 

 

3/F, Building No. 7, Zhiheng Industrial Park

No. 15, Guankou Road 2, Anle Community, Nantou Street, Nanshan District

Shenzhen, Guangdong, 518052

People’s Republic of China

(Address of principal executive offices)

 

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F  ☒            Form 40-F  ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):  ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):  ☐

 

 

 

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

Date: June 6, 2019

Exhibit Index

Exhibit 99.1—Press Release

Exhibit 99.1

 

Aurora Mobile Limited Announces First Quarter 2019

Unaudited Financial Results

SHENZHEN, CHINA – June 6, 2019 – Aurora Mobile Limited (“Aurora Mobile” or the “Company”) (NASDAQ:JG), a leading mobile big data solutions platform in China, today announced its unaudited financial results for the first quarter ended March 31, 2019.

First Quarter 2019 Financial Highlights

 

•

Revenues were RMB230.5 million (US$34.3 million), an increase of 82% year-over-year.

 

•

Cost of revenues was RMB167.2 million (US$25 million), an increase of 82% year-over-year.

 

•

Gross profit was RMB63.3 million (US$9.4 million), an increase of 83% year-over-year.

 

•

Total operating expenses were RMB94.2 million (US$14 million), an increase of 70% year-over-year.

 

•

Net loss was RMB23.7 million (US$3.5 million), compared with net loss of RMB22.1 million for the same period of last year.

 

•

Adjusted EBITDA (non-GAAP) was negative RMB7.4 million (US$1.1 million), compared with negative RMB15.9 million for the same period of last year.

First Quarter 2019 Operational Highlights

 

•

Number of mobile apps utilizing at least one of the Company’s developer services, or the cumulative app installations, increased to approximately 1,165,000 as of March 31, 2019 from approximately 785,000 as of March 31, 2018.

 

•

Number of monthly active unique mobile devices increased to 1.07 billion in March 2019 from 925 million in March 2018.

 

•

Cumulative SDK installations increased to 22.7 billion as of March 31, 2019 from 13.1 billion as of March 31, 2018.

 

•

Number of paying customers increased to 1,951 in the first quarter of 2019 from 1,348 in the first quarter of 2018.

 

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Mr. Weidong Luo, Chairman and Chief Executive Officer of Aurora Mobile, commented, “The number of mobile applications that use our services during the first quarter of 2019 grew from 785,000 during the same period last year to approximately 1,076,000 as of December 31, 2018 and 1,165,000 as of March 31, 2019. We continue to see a steady stream of new apps using our developer services SDK with approximately 30,000 new apps signing up monthly during the quarter. JVerification, our new product which launched at the end of last year, has generated strong interest from the developer community with a few dozen customers currently going through a trial testing period.”

“The number of monthly active unique devices we covered increased from 925 million in March 2018 and 1.04 billion in December 2018 to 1.07 billion in March 2019. Cumulative SDK installations increased to 22.7 billion from 13.1 billion during the same period last year and 19.8 billion last quarter. The number of paying customers increased from 1,348 during the first quarter of 2018 to 1,951 in the first quarter of 2019.”

“This healthy and steady growth of our operational data as well as a higher number of paying customers and average spending per paying customer drove revenue growth during the quarter. Revenues came in at RMB230.5 million, an increase of 2% sequentially from RMB225.9 million and 82% from RMB126.4 million during the same period last year.”

Mr. Fei Chen, President of Aurora Mobile, added: “Developer services continued to generate solid results with revenues increasing by 47% year-over-year to RMB18.3 million, primarily driven by growth in the number of paying customers which expanded to 1,275.”

“Within data solutions, targeted marketing revenue grew 90% year-over-year to RMB187.5 million. Growth continues to be fueled by an increase in both the number of customers and the average spend per paying customer. Despite the impact of a softening economy, our purely performance-based targeted marketing business continued to see its customer base and customers’ wallet share increase. This business has now generated 9 consecutive quarters of growth since its launch more than two years ago. Our ability to consistently deliver our customers a higher ROI is attracting an increasing amount of their advertising dollars. Targeted marketing ARPU increased by approximately 28% which we believe demonstrates how customer are increasingly shifting a larger proportion of their advertising budgets towards us. Other vertical data solutions revenues increased by 64% year-over-year to RMB24.8 million, due primarily to a 50% increase in the number of paying customers.”

Mr. Shan-Nen Bong, Chief Financial Officer of Aurora Mobile, added, “We continued to generate strong growth across the board. Operating expenses grew by only 70% year-over-year, well below the pace of revenue growth, as our business continues to grow to scale. We maintain a healthy level of working capital at RMB583 million as of March 31, 2019 to drive growth momentum.”

 

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First Quarter 2019 Financial Results

Revenues were RMB230.5 million (US$34.3 million), an increase of 82% from RMB126.4 million in the same quarter of last year, mainly due to an increase in the number of customers by 45% from 1,348 in the first quarter of 2018 to 1,951 in the first quarter of 2019, and an increase in average spending per customer by 26% from RMB93,800 in the first quarter of 2018 to RMB118,200 in the first quarter of 2019.

Cost of revenues was RMB167.2 million (US$24.9 million), an increase of 82% from RMB91.8 million in the first quarter of 2018. The increase was mainly due to a RMB72.1 million increase in the cost of media inventory, and a RMB2.3 million increase in bandwidth costs.

Gross profit was RMB63.3 million (US$ 9.4 million), an increase of 83% from RMB34.6 million in the first quarter of 2018, due primarily to the significant growth in revenue during the quarter.

Total operating expenses were RMB94.2 million (US$14.0 million), an increase of 70% from RMB55.4 million in the same quarter of last year.

 

•

Research and development expenses were RMB42.7 million (US$6.4 million), an increase of 75% from RMB24.4 million in the same quarter of last year, mainly due to increases in staff cost by RMB10.6 million, bandwidth and cloud costs by RMB2.9 million, and depreciation of servers by RMB2.3 million.

 

•

Sales and marketing expenses were RMB27.0 million (US$4 million), an increase of 55% from RMB17.4 million in the same quarter of last year, mainly due to an increase in the staff cost by RMB5.4 million and marketing expense of RMB1.7 million.

 

•

General and administrative expenses were RMB24.5 million (US$3.6 million), an increase of 80% from RMB13.6 million in the same quarter of last year, mainly due to increases in staff cost by RMB4.8 million, bad debts provision of RMB3.1 million and professional fees by RMB1.5 million.

Loss from operations was RMB30.1 million (US$4.6 million), compared with RMB20.8 million in the same quarter of last year.

Net Loss was RMB23.7 million (US$3.5 million), compared with RMB22.1 million in the same quarter of last year.

Adjusted net loss (non-GAAP) was negative RMB16.7 million (US$2.5 million), compared with negative RMB19.3 million for the same period of last year.

Adjusted EBITDA (non-GAAP) was negative RMB7.4 million (US$1.1 million) compared with negative RMB15.9 million for the same period of last year.

As of March 31, 2019, the Company had cash and cash equivalents, restricted cash and short-term investment of RMB465 million (US$69.3 million), compared with RMB576.7 million as of December 31, 2018.

Business Outlook

For the second quarter of 2019, the Company expects total revenues to be between RMB285 million and RMB295 million, representing year-over-year growth of approximately 73% to 79%.

 

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The above outlook is based on the current market conditions and reflects the Company’s current and preliminary estimates of market and operating conditions and customer demand, which are all subject to change.

Update on Share Repurchase

As of March 31, 2019, cumulative number of 306,794 ADS has been repurchased, of which 237,339 ADS amounted to US$1,647 thousand have been repurchased during first quarter in 2019 at the average purchase price of US$6.94.

Conference Call

The Company will host an earnings conference call on Thursday, June 6, 2019 at 7:00 a.m. U.S. Eastern Time (7:00 p.m. Hong Kong time on the same day).

Dial-in details for the live conference call are as follows:

 

International:		+65 6713-5090
U.S.:		+1 845-675-0437
Hong Kong:		+852 3018-6771
China:		400-620-8038
Passcode:		9728075

A telephone replay of the call will be available after the conclusion of the conference call through 9:00 p.m. U.S. Eastern Time, June 13, 2019.

The dial-in details for the replay are as follows:

 

International:		+61 2 8199 0299
U.S. Toll Free:		1-855-452-5696
Passcode:		9728075

A live and archived webcast of the conference call will be available on the Investor Relations section of Aurora Mobile’s website at http://ir.jiguang.cn/.

 

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Use of Non-GAAP Financial Measures

In evaluating the business, the Company considers and uses two non-GAAP measures, adjusted net loss and adjusted EBITDA, as a supplemental measure to review and assess its operating performance. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. The Company defines adjusted net loss as net loss excluding share-based compensation and change in fair value of derivative liability. The Company defines adjusted EBITDA as net loss excluding interest expense, depreciation of property and equipment, amortization of intangible assets, income tax (expense) benefit, share-based compensation and change in fair value of derivate liability.

The Company believes that adjusted net loss and adjusted EBITDA help identify underlying trends in its business that could otherwise be distorted by the effect of certain expenses that it includes in loss from operations and net loss.

The Company believes that adjusted net loss and adjusted EBITDA provide useful information about its operating results, enhance the overall understanding of its past performance and future prospects and allow for greater visibility with respect to key metrics used by the management in their financial and operational decision-making.

The non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. The non-GAAP financial measures have limitations as analytical tools. One of the key limitations of using adjusted net loss and adjusted EBITDA is that they do not reflect all items of income and expense that affect the Company’s operations. Further, the non-GAAP financial measures may differ from the non-GAAP information used by other companies, including peer companies, and therefore their comparability may be limited.

The Company compensates for these limitations by reconciling the non-GAAP financial measures to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating the Company’s performance. The Company encourages you to review its financial information in its entirety and not rely on a single financial measure.

Reconciliations of the non-GAAP financial measures to the most comparable U.S. GAAP measure are included at the end of this press release.

 

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Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile is a leading mobile big data solutions platform in China, and a pioneer in providing mobile developer services such as push notification, instant messaging, analytics, sharing and short message service (SMS). Aurora Mobile has accumulated data from approximately 1.17 million mobile applications that have utilized the Company’s developer services and nearly 22.7 billion installations of the Company’s software development kits (SDKs), with monthly active unique device base of nearly 1.07 billion, as of March 2019. Based on Aurora Mobile’s vast data coverage and insights garnered, the Company has expanded its offerings into big data solutions, including targeted marketing, financial risk management, market intelligence and location-based intelligence. By utilizing artificial intelligence and machine learning, Aurora Mobile strives to help improve productivity for businesses and society through harnessing the power of mobile big data to derive actionable insights and knowledge.

For more information, please visit http://ir.jiguang.cn/

For investor and media inquiries, please contact:

Aurora Mobile Limited

ir@jiguang.cn

Christensen

In China

Mr. Christian Arnell

Phone: +86-10-5900-1548

E-mail: carnell@christensenir.com

In U.S.

Ms. Linda Bergkamp

Phone: +1-480-614-3004

Email: lbergkamp@ChristensenIR.com

 

 

Footnote:

This announcement contains translations of certain RMB amounts into U.S. dollars at specified rates solely for the convenience of the reader. Unless otherwise noted, all translations from RMB to U.S. dollars are made at a rate of RMB 6.7112 to US$1.00, the exchange rate set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System as of March 29, 2019.

 

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AURORA MOBILE LIMITED

UNAUDITED INTERIM CONDENSED CONSOLIDATED INCOME STATEMENTS

(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”))

 

		Three months ended
		March 31, 2018				December 31, 2018				March 31, 2019
		RMB				RMB				RMB				US$
Revenues			126,392				225,853				230,519				34,348
Cost of revenues			(91,802	)			(163,554	)			(167,232	)			(24,918	)
Gross profit			34,590				62,299				63,287				9,430
Operating expenses
Research and development			(24,413	)			(41,134	)			(42,658	)			(6,356	)
Sales and marketing			(17,431	)			(20,637	)			(27,013	)			(4,025	)
General and administrative			(13,587	)			(25,067	)			(24,491	)			(3,649	)
Total operating expenses			(55,431	)			(86,838	)			(94,162	)			(14,030	)
Loss from operations			(20,841	)			(24,539	)			(30,875	)			(4,600	)
Foreign exchange (loss) gain, net			(1,419	)			338				(43	)			(6	)
Interest income			59				2,553				2,086				311
Interest expense			(60	)			(2,598	)			(2,622	)			(391	)
Other income			118				641				6,726				1,002
Change in fair value of derivative asset			—				—				985				147
Loss before income taxes			(22,143	)			(23,605	)			(23,743	)			(3,537	)
Income tax (expenses)/benefit			5				(35	)			—				—
Net loss			(22,138	)			(23,640	)			(23,743	)			(3,537	)

 

1

AURORA MOBILE LIMITED

UNAUDITED INTERIM CONDENSED CONSOLIDATED INCOME STATEMENTS (continued)

 

(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”), except for number of shares and per share data)

 

		Three months ended
		March 31, 2018				December 31, 2018				March 31, 2019
		RMB				RMB				RMB				US$
Net loss attributable to Aurora Mobile Limited’s shareholders			(22,138	)			(23,640	)			(23,743	)			(3,537	)
Accretion of contingently redeemable convertible preferred shares			(10,877	)			—				—				—
Net loss attributable to common shareholders			(33,015	)			(23,640	)			(23,743	)			(3,537	)
Net loss per share:
Basic			(0.77	)			(0.31	)			(0.31	)			(0.05	)
Diluted			(0.77	)			(0.31	)			(0.31	)			(0.05	)
Shares used in net loss per share computation:
Basic			42,666,670				76,586,251				76,503,810				76,503,810
Diluted			42,666,670				76,586,251				76,503,810				76,503,810
Other comprehensive loss
Foreign currency translation adjustments			(3,625	)			9,212				(8,128	)			(1,211	)
Total other comprehensive loss, net of tax			(3,625	)			9,212				(8,128	)			(1,211	)
Comprehensive loss			(25,763	)			(14,428	)			(31,871	)			(4,748	)
Comprehensive loss attributable to Aurora Mobile Limited			(25,763	)			(14,428	)			(31,871	)			(4,748	)

 

2

AURORA MOBILE LIMITED

UNAUDITED INTERIM CONDENSED CONSOLIDATED BALANCE SHEET

(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”))

 

		As of
		December 31, 2018				March 31, 2019
		RMB				RMB				US$
ASSETS
Current assets:
Cash and cash equivalents			576,562				284,933				42,456
Restricted cash			115				115				17
Derivative assets			—				985				147
Short-term investment			—				180,000				26,821
Accounts receivable			141,911				207,809				30,965
Prepayments and other current assets			80,578				112,423				16,752
Amounts due from related parties			4,564				2,884				430
Total current assets			803,730				789,149				117,588
Non-current assets:
Other non-current assets			14,237				13,695				2,041
Long-term investments			79,696				84,188				12,544
Property and equipment, net			92,874				112,708				16,794
Intangible assets, net			1,531				9,177				1,367
Total non-current assets			188,338				219,768				32,746
Total assets			992,068				1,008,917				150,334
LIABILITIES AND SHAREHOLDERS’ DEFICIT
Current liabilities:
Accounts payable			18,811				37,389				5,571
Deferred revenue and customer deposits			59,483				64,905				9,672
Accrued liabilities and other current liabilities			76,666				99,180				14,778
Amounts due to related parties			8,864				4,840				721
Total current liabilities			163,824				206,314				30,742
Non-current liabilities:
Other non-current liabilities			140				140				21
Deferred revenue			10,265				9,520				1,419
Convertible notes			216,179				214,535				31,967
Total non-current liabilities			226,584				224,195				33,407
Total liabilities			390,408				430,509				64,149

 

3

AURORA MOBILE LIMITED

UNAUDITED INTERIM CONDENSED CONSOLIDATED BALANCE SHEET (continued)

 

(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”), except for number of shares and per share data)

 

		As of
		December 31, 2018				March 31, 2019
		RMB				RMB				US$
Shareholders’ (deficit) equity
Common shares			48				48				7
Treasury shares			(3,165	)			(11,502	)			(1,714	)
Additional paid-in capital			944,500				953,599				142,091
Accumulated deficit			(348,123	)			(371,865	)			(55,410	)
Accumulated other comprehensive loss			8,400				8,128				1,211
Total shareholders’ (deficit) equity			601,660				578,408				86,185
Total liabilities, mezzanine equity and shareholders’ deficit			992,068				1,008,917				150,334

 

4

AURORA MOBILE LIMITED

RECONCILIATION OF GAAP AND NON-GAAP RESULTS

(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”))

 

		Three months ended
		March 31, 2018				December 31, 2018				March 31, 2019
		RMB				RMB				RMB				US$
Reconciliation of Net Loss to Adjusted Net Loss:
Net loss			(22,138	)			(23,640	)			(23,743	)			(3,537	)
Add:
Share-based compensation			2,837				11,174				10,036				1,495
Fair value loss/(gain) of long-term investment			—				—				(2,976	)			(443	)
Adjusted net loss			(19,301	)			(12,466	)			(16,683	)			(2,485	)
Reconciliation of Net Loss to Adjusted EBITDA:
Net loss			(22,138	)			(23,640	)			(23,743	)			(3,537	)
Add:
Interest expense			60				2,598				2,622				391
Depreciation of property and equipment			3,310				6,160				6,296				938
Amortization of intangible assets			27				183				352				52
Income tax benefit			(5	)			35				—				—
EBITDA			(18,746	)			(14,664	)			(14,473	)			(2,156	)
Add:
Share-based compensation			2,837				11,174				10,036				1,495
Fair value loss/(gain) of long-term investment			—				—				(2,976	)			(443	)
Adjusted EBITDA			(15,909	)			(3,490	)			(7,413	)			(1,104	)

 

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