UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 UNDER

THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of August 2018

 


 

Commission File Number: 001-36396

 


 

LEJU HOLDINGS LIMITED

 

15/F Floor, Shoudong International Plaza, No. 5 Building, Guangqu Home

Dongcheng District, Beijing 100022

People’s Republic of China

(Address of principal executive offices)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

 

Form 20-F        x              Form 40-F o

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): o

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): o

 

 

 



 

SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

 

Leju Holdings Limited

 

 

 

 

By

:

/s/ Li-Lan Cheng

 

Name

:

Li-Lan Cheng

 

Title

:

Chief Financial Officer

 

Date: August 24, 2018

 

[Signature Page to 6-K]

 

2



 

Exhibit Index

 

Exhibit 99.1 — Press Release

 

3


Exhibit 99.1

 

Leju Reports Second Quarter and Half Year 2018 Results

 

BEIJING, August 23, 2018 — Leju Holdings Limited (“Leju” or the “Company”) (NYSE: LEJU), a leading online-to-offline (“O2O”) real estate services provider in China, today announced its unaudited financial results for the fiscal quarter and half year ended June 30, 2018.

 

Second Quarter 2018 Financial Highlights

 

·                      Total revenues increased by 32% year-on-year to $122.7 million.

 

·                      Revenues from e-commerce services increased by 37% year-on-year to $87.6 million.

 

·                      Revenues from online advertising services increased by 39% year-on-year to $34.4 million.

 

·                      Income from operations was $10.0 million, compared to loss from operations of $83.0 million for the same quarter of 2017. Non-GAAP1 income from operations was $14.3 million, compared to non-GAAP loss from operations of $37.4 million for the same quarter of 2017.

 

·                      Net loss attributable to Leju Holdings Limited shareholders was $0.9 million, or $0.01 loss per diluted American depositary share (“ADS”), a decrease of 99% from $87.3 million, or $0.64 loss per diluted ADS, for the same quarter of 2017. Non-GAAP net income attributable to Leju Holdings Limited shareholders was $2.5 million, or $0.02 per diluted ADS, compared to non-GAAP net loss attributable to Leju Holdings Limited shareholders of $42.3 million, or $0.31 loss per diluted ADS, for the same quarter of 2017.

 

First Half 2018 Financial Highlights

 

·                      Total revenues increased by 27% year-on-year to $204.2 million.

 

·                      Revenues from e-commerce services increased by 39% year-on-year to $141.0 million.

 

·                      Revenues from online advertising services increased by 22% year-on-year to $61.5 million.

 

·                      Loss from operations was $21.5 million, a decrease of 83% from $129.2 million for the same period of 2017. Non-GAAP loss from operations was $12.8 million, a decrease of 84% from $79.2 million for the same period of 2017.

 

·                      Net loss attributable to Leju Holdings Limited shareholders was $21.7 million, or $0.16 loss per diluted ADS, a decrease of 81% from $115.5 million, or $0.85 loss per diluted ADS for the same period of 2017. Non-GAAP net loss attributable to Leju Holdings Limited shareholders was $14.7 million, or $0.11 loss per diluted ADS, a decrease of 78% from $66.5 million, or $0.49 loss per diluted ADS for the same period of 2017.

 

“Our online advertising and e-commerce businesses both continued their growth momentum in the second quarter of 2018,” said Mr. Geoffrey He, Leju’s Chief Executive Officer. “We’re encouraged by our second quarter performance, especially the return to profitability as a result of both revenue growth and effective cost control. Despite continued policy tightening in China’s real estate market, our strategy will remain focused on deepening penetration in lower-tier cities, improving operational efficiency and enhancing our media influence, with the aim to maintain profitability in the second half of this year.”

 


1   Leju uses in this press release the following non-GAAP financial measures: (1) income (loss) from operations, (2) net income (loss), (3) net income (loss) attributable to Leju shareholders, (4) net income (loss) attributable to Leju shareholders per basic ADS, and (5) net income (loss) attributable to Leju shareholders per diluted ADS, each of which excludes share-based compensation expense, amortization of intangible assets resulting from business acquisitions and goodwill impairment. See “About Non-GAAP Financial Measures” and “Unaudited Reconciliation of GAAP and Non-GAAP Results” below for more information about the non-GAAP financial measures included in this press release.

 



 

Second Quarter 2018 Results

 

Total revenues were $122.7 million, an increase of 32% from $92.7 million for the same quarter of 2017, mainly due to an increase in revenues from e-commerce services and online advertising services.

 

Revenues from e-commerce services were $87.6 million, an increase of 37% from $63.7 million for the same quarter of 2017, primarily due to an increase in the average price per discount coupon redeemed, partially offset by a decrease in the number of discount coupons redeemed.

 

Revenues from online advertising services were $34.4 million, an increase of 39% from $24.8 million for the same quarter of 2017, primarily due to an increase in property developers’ demand for online advertising.

 

Revenues from listing services were $0.7 million, a decrease of 82% from $4.2 million for the same quarter of 2017, primarily due to a decrease in secondary real estate brokers’ demand.

 

Cost of revenues was $18.4 million, a decrease of 4% from $19.2 million for the same quarter of 2017, primarily due to decreased staff cost as a result of headcount change, partially offset by increased cost of advertising resources purchased from media platforms.

 

Selling, general and administrative expenses were $94.7 million, a decrease of 20% from $117.9 million for the same quarter of 2017, primarily due to decreased staff cost as a result of headcount change, and decreased marketing expenses related to the Company’s e-commerce business.

 

Income from operations was $10.0 million, compared to loss from operations of $83.0 million for the same quarter of 2017. Non-GAAP income from operations was $14.3 million, compared to non-GAAP loss from operations of $37.4 million for the same quarter of 2017.

 

Other loss, net was $5.2 million, compared to $0.4 million for the same quarter of 2017, primarily due to $4.8 million foreign exchange loss recognized for the second quarter of 2018.

 

Net loss was $1.0 million, a decrease of 99% from $87.5 million for the same quarter of 2017. Non-GAAP net income was $2.4 million, compared to non-GAAP net loss of $42.5 million for the same quarter of 2017.

 

Net loss attributable to Leju Holdings Limited shareholders was $0.9 million, or $0.01 loss per diluted ADS, a decrease of 99% from $87.3 million, or $0.64 loss per diluted ADS, for the same quarter of 2017. Non-GAAP net income attributable to Leju Holdings Limited shareholders was $2.5 million, or $0.02 per diluted ADS, compared to non-GAAP net loss attributable to Leju Holdings Limited shareholders of $42.3 million, or $0.31 loss per diluted ADS, for the same quarter of 2017.

 

First Half 2018 Results

 

Total revenues were $204.2 million, an increase of 27% from $161.0 million for the same period of 2017, mainly due to an increase in revenues from e-commerce services and online advertising services.

 

Revenues from e-commerce services were $141.0 million, an increase of 39% from $101.8 million for the same period of 2017, primarily due to an increase in the average price per discount coupon redeemed, partially offset by a decrease in the number of discount coupons redeemed.

 

Revenues from online advertising services were $61.5 million, an increase of 22% from $50.6 million for the same period of 2017, primarily due to an increase in property developers’ demand for online advertising.

 

Revenues from listing services were $1.7 million, a decrease of 81% from $8.6 million for the same period of 2017, primarily due to a decrease in secondary real estate brokers’ demand.

 



 

Cost of revenues was $37.1 million, an increase of 11% from $33.3 million for the same period of 2017, primarily due to increased cost of advertising resources purchased from media platforms, partially offset by decreased staff costs as a result of headcount change.

 

Selling, general and administrative expenses were $189.9 million, a decrease of 13% from $218.5 million for the same period of 2017, primarily due to decreased staff costs as a result of headcount change, and decreased marketing expenses related to the Company’s e-commerce business.

 

Loss from operations was $21.5 million, a decrease of 83% from $129.2 million for the same period of 2017. Non-GAAP loss from operations was $12.8 million, a decrease of 84% from $79.2 million for the same period of 2017.

 

Other loss, net was $2.4 million, compared to $0.3 million for the same period of 2017, primarily due to $2.0 million foreign exchange loss recognized for the first half 2018.

 

Net loss was $22.3 million, a decrease of 81% from $116.2 million for the same period of 2017. Non-GAAP net loss was $15.2 million, a decrease of 77% from $67.2 million for the same period of 2017.

 

Net loss attributable to Leju Holdings Limited shareholders was $21.7 million, or $0.16 loss per diluted ADS, a decrease of 81% from $115.5 million, or $0.85 loss per diluted ADS for the same period of 2017. Non-GAAP net loss attributable to Leju Holdings Limited shareholders was $14.7 million, or $0.11 loss per diluted ADS, a decrease of 78% from $66.5 million, or $0.49 loss per diluted ADS for the same period of 2017.

 

Cash Flow

 

As of June 30, 2018, the Company’s cash and cash equivalents balance was $174.3 million.

 

Second quarter 2018 net cash provided by operating activities was $25.1 million, primarily comprised of non-GAAP net income of $2.4 million and an increase in advance from customers and deferred revenue of $22.4 million.

 

Business Outlook

 

The Company estimates that its total revenues for the third quarter of 2018 will be approximately $120 million to $130 million, which would represent an increase of approximately 26% to 37% from $95.2 million in the same quarter in 2017. This forecast reflects the Company’s current and preliminary view, which is subject to change.

 

Conference Call Information

 

Leju’s management will host an earnings conference call on August 23, 2018 at 7 a.m. U.S. Eastern Time (7 p.m. Beijing/Hong Kong time).

 

Dial-in details for the earnings conference call are as follows:

 

U.S./International:

+1-845-675-0437

Hong Kong:

+852-3018-6771

Mainland China:

400-620-8038

 

Please dial in 10 minutes before the call is scheduled to begin and provide the passcode to join the call. The passcode is “Leju earnings call”.

 

A replay of the conference call may be accessed by phone at the following number until August 31, 2018:

 

U.S./International:

+1-855-452-5696

Hong Kong:

800-963-117

Mainland China:

400-632-2162

Passcode:

1686109

 

Additionally, a live and archived webcast will be available at http://ir.leju.com.

 



 

About Leju

 

Leju Holdings Limited (“Leju”) (NYSE: LEJU) is a leading online-to-offline, or O2O, real estate services provider in China, offering real estate e-commerce, online advertising and online listing services. Leju’s integrated online platform comprises various mobile applications along with local websites covering more than 370 cities, enhanced by complementary offline services to facilitate residential property transactions. In addition to the Company’s own websites, Leju operates the real estate and home furnishing websites of SINA Corporation, and maintains a strategic partnership with Tencent Holdings Limited. For more information about Leju, please visit http://ir.leju.com.

 

Safe Harbor: Forward-Looking Statements

 

This announcement contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995.  These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “target,” “going forward,” “outlook” and similar statements. Leju may also make written or oral forward-looking statements in its reports filed or furnished with the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Leju’s beliefs and expectations, are forward-looking statements that involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained, either expressly or impliedly, in any of the forward-looking statements. Such factors include, but are not limited to, fluctuations in China’s real estate market; the highly regulated nature of, and government measures affecting, the real estate and internet industries in China; Leju’s ability to compete successfully against current and future competitors; its ability to continue to develop and expand its content, service offerings and features, and to develop or incorporate the technologies that support them; its limited operating history and lack of experience as a stand-alone public company, given its carve-out from E-House and prior reliance on E-House for various corporate services; its reliance on SINA and others with which it has developed, or may develop in the future, strategic partnerships; substantial revenue contribution from a limited number of real estate markets; complexities resulting from its ongoing relationships with E-House, due to E-House’s status as a principal shareholder of Leju; and relevant government policies and regulations relating to the corporate structure, business and industry of Leju. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the U.S. Securities and Exchange Commission. All information provided in this press release is current as of the date of the press release, and the Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

 

About Non-GAAP Financial Measures

 

To supplement Leju’s consolidated financial results presented in accordance with United States Generally Accepted Accounting Principles (“GAAP”), Leju uses in this press release the following non-GAAP financial measures: (1) income (loss) from operations, (2) net income (loss), (3) net income (loss) attributable to Leju shareholders, (4) net income (loss) attributable to Leju shareholders per basic ADS, and (5) net income (loss) attributable to Leju shareholders per diluted ADS, each of which excludes share-based compensation expense, amortization of intangible assets resulting from business acquisitions and goodwill impairment. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the table captioned “Unaudited Reconciliation of GAAP and Non-GAAP Results” set forth at the end of this press release.

 



 

Leju believes that these non-GAAP financial measures provide meaningful supplemental information to investors regarding its operating performance by excluding share-based compensation expense, amortization of intangible assets resulting from business acquisitions, and goodwill impairment, which may not be indicative of Leju’s operating performance. These non-GAAP financial measures also facilitate management’s internal comparisons to Leju’s historical performance and assist its financial and operational decision making. A limitation of using these non-GAAP financial measures is that share-based compensation expense, amortization of intangible assets resulting from business acquisitions, and goodwill impairment may continue to exist in Leju’s business for the foreseeable future. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The accompanying tables provide more details on the reconciliation between non-GAAP financial measures and their most comparable GAAP financial measures.

 

For investor and media inquiries please contact:

 

Ms. Christina Wu

Leju Holdings Limited

Phone: +86 (10) 5895-1062

E-mail: ir@leju.com

 

Philip Lisio

Foote Group

Phone: +86 135-0116-6560

E-mail: phil@thefootegroup.com

 



 

LEJU HOLDINGS LIMITED

UNAUDITED CONSOLIDATED BALANCE SHEETS

(In thousands of U.S. dollars)

 

 

 

December 31,

 

June 30,

 

 

 

2017

 

2018

 

ASSETS

 

 

 

 

 

Current assets

 

 

 

 

 

Cash and cash equivalents

 

150,968

 

174,318

 

Restricted cash

 

337

 

332

 

Accounts receivable, net

 

79,196

 

81,986

 

Contract assets

 

1,410

 

2,366

 

Marketable securities

 

3,077

 

2,521

 

Prepaid expenses and other current assets

 

9,945

 

8,529

 

Customer deposits

 

35,823

 

9,406

 

Amounts due from related parties

 

4,077

 

3,352

 

Total current assets

 

284,833

 

282,810

 

Property and equipment, net

 

14,240

 

13,690

 

Intangible assets, net

 

70,631

 

63,899

 

Investment in affiliates

 

146

 

94

 

Deferred tax assets

 

67,084

 

66,248

 

Other non-current assets

 

2,010

 

1,608

 

Total assets

 

438,944

 

428,349

 

 

 

 

 

 

 

LIABILITIES AND EQUITY

 

 

 

 

 

Current liabilities

 

 

 

 

 

Accounts payable

 

2,950

 

1,476

 

Accrued payroll and welfare expenses

 

37,082

 

27,699

 

Income tax payable

 

63,380

 

58,380

 

Other tax payable

 

11,654

 

12,639

 

Amounts due to related parties

 

3,093

 

6,900

 

Advance from customers and deferred revenue

 

10,565

 

34,221

 

Accrued marketing and advertising expenses

 

18,852

 

18,712

 

Other current liabilities

 

16,315

 

14,501

 

Total current liabilities

 

163,891

 

174,528

 

Deferred tax liabilities

 

18,016

 

17,792

 

Total liabilities

 

181,907

 

192,320

 

Shareholders’ Equity

 

 

 

 

 

Ordinary shares ($0.001 par value): 1,000,000,000 shares authorized, 135,763,962 and 135,763,962 shares issued and outstanding, as of December 31, 2017 and June 30, 2018, respectively

 

136

 

136

 

Additional paid-in capital

 

788,589

 

790,650

 

Accumulated deficit

 

(515,344

)

(537,133

)

Accumulated other comprehensive loss

 

(13,078

)

(13,895

)

Total Leju Holdings Limited shareholders’ equity

 

260,303

 

239,758

 

Non-controlling interests

 

(3,266

)

(3,729

)

Total equity

 

257,037

 

236,029

 

TOTAL LIABILITIES AND EQUITY

 

438,944

 

428,349

 

 



 

LEJU HOLDINGS LIMITED

UNAUDITED CONSOLIDATED STATEMENTS OF OPERATIONS

(In thousands of U.S. dollars, except share data and per share data)

 

 

 

Three months ended

 

Six months ended

 

 

 

June 30,

 

June 30,

 

 

 

2017

 

2018

 

2017

 

2018

 

 

 

 

 

 

 

 

 

 

 

Revenues

 

 

 

 

 

 

 

 

 

E-commerce

 

63,719

 

87,571

 

101,810

 

141,041

 

Online advertising services

 

24,760

 

34,361

 

50,553

 

61,491

 

Listing services

 

4,210

 

744

 

8,634

 

1,667

 

Total revenues

 

92,689

 

122,676

 

160,997

 

204,199

 

Cost of revenues

 

(19,163

)

(18,405

)

(33,293

)

(37,080

)

Selling, general and administrative expenses

 

(117,931

)

(94,749

)

(218,452

)

(189,927

)

Goodwill impairment

 

(41,223

)

 

(41,223

)

 

Other operating income

 

2,671

 

478

 

2,742

 

1,308

 

Income (loss) from operations

 

(82,957

)

10,000

 

(129,229

)

(21,500

)

Interest income

 

294

 

272

 

577

 

559

 

Other loss, net

 

(435

)

(5,209

)

(307

)

(2,372

)

Income (loss) before taxes and loss from equity in affiliates

 

(83,098

)

5,063

 

(128,959

)

(23,313

)

Income tax benefits/(expenses)

 

(4,368

)

(6,024

)

12,925

 

1,093

 

Loss before loss from equity in affiliates

 

(87,466

)

(961

)

(116,034

)

(22,220

)

Loss from equity in affiliates

 

(56

)

(32

)

(132

)

(51

)

Net loss

 

(87,522

)

(993

)

(116,166

)

(22,271

)

Less: net loss attributable to non-controlling interests

 

(219

)

(109

)

(690

)

(525

)

Loss attributable to Leju Holdings Limited shareholders

 

(87,303

)

(884

)

(115,476

)

(21,746

)

 

 

 

 

 

 

 

 

 

 

Loss per ADS:

 

 

 

 

 

 

 

 

 

Basic/ Diluted

 

(0.64

)

(0.01

)

(0.85

)

(0.16

)

Shares used in computation of loss per ADS:

 

 

 

 

 

 

 

 

 

Basic/ Diluted

 

135,763,962

 

135,763,962

 

135,652,738

 

135,763,962

 

 

Note 1

The conversion of functional currency Renminbi (“RMB”) amounts into reporting currency USD amounts is based on the rate of USD1 = RMB6.6166 on June 30, 2018 and USD1 = RMB6.4284 for the six months ended June 30, 2018

 



 

LEJU HOLDINGS LIMITED

UNAUDITED CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

(In thousands of U.S. dollars)

 

 

 

Three months ended

 

Six months ended

 

 

 

June 30,

 

June 30,

 

 

 

2017

 

2018

 

2017

 

2018

 

 

 

 

 

 

 

 

 

 

 

Net loss

 

(87,522

)

(993

)

(116,166

)

(22,271

)

 

 

 

 

 

 

 

 

 

 

Other comprehensive income (loss), net of tax of nil Foreign currency translation adjustment

 

3,025

 

(2,982

)

4,268

 

(773

)

 

 

 

 

 

 

 

 

 

 

Comprehensive loss

 

(84,497

)

(3,975

)

(111,898

)

(23,044

)

 

 

 

 

 

 

 

 

 

 

Less: Comprehensive income (loss) attributable to non-controlling interest

 

(251

)

38

 

(729

)

(480

)

Comprehensive loss attributable to Leju Holdings Limited shareholders

 

(84,246

)

(4,013

)

(111,169

)

(22,564

)

 



 

LEJU HOLDINGS LIMITED

Unaudited Reconciliation of GAAP and Non-GAAP Results

(In thousands of U.S. dollars, except share data and per ADS data)

 

 

 

Three months ended

 

Six months ended

 

 

 

June 30,

 

June 30,

 

 

 

2017

 

2018

 

2017

 

2018

 

 

 

 

 

 

 

 

 

 

 

GAAP income (loss) from operations

 

(82,957

)

10,000

 

(129,229

)

(21,500

)

Share-based compensation expense

 

976

 

1,056

 

2,398

 

2,035

 

Amortization of intangible assets resulting from business acquisitions

 

3,332

 

3,205

 

6,363

 

6,655

 

Goodwill impairment

 

41,223

 

 

41,223

 

 

Non-GAAP income (loss) from operations

 

(37,426

)

14,261

 

(79,245

)

(12,810

)

 

 

 

 

 

 

 

 

 

 

GAAP net loss

 

(87,522

)

(993

)

(116,166

)

(22,271

)

Share-based compensation expense (net of tax)

 

976

 

1,056

 

2,398

 

2,035

 

Amortization of intangible assets resulting from business acquisitions (net of tax)

 

2,797

 

2,358

 

5,367

 

4,991

 

Goodwill impairment (net of tax)

 

41,223

 

 

41,223

 

 

Non-GAAP net income (loss)

 

(42,526

)

2,421

 

(67,178

)

(15,245

)

 

 

 

 

 

 

 

 

 

 

Net loss attributable to Leju Holdings Limited shareholder

 

(87,303

)

(884

)

(115,476

)

(21,746

)

Share-based compensation expense (net of tax and non-controlling interests)

 

968

 

1,048

 

2,382

 

2,019

 

Amortization of intangible assets resulting from business acquisitions (net of tax and non-controlling interests)

 

2,797

 

2,358

 

5,367

 

4,991

 

Goodwill impairment (net of tax and non-controlling interests)

 

41,223

 

 

41,223

 

 

Non-GAAP net income (loss) attributable to Leju Holdings Limited shareholders

 

(42,315

)

2,522

 

(66,504

)

(14,736

)

 

 

 

 

 

 

 

 

 

 

GAAP net loss per ADS — basic/diluted

 

(0.64

)

(0.01

)

(0.85

)

(0.16

)

 

 

 

 

 

 

 

 

 

 

Non-GAAP net income (loss) per ADS — basic/diluted

 

(0.31

)

0.02

 

(0.49

)

(0.11

)

 

 

 

 

 

 

 

 

 

 

Shares used in calculating basic GAAP/non-GAAP net income (loss) attributable to shareholders per ADS

 

135,763,962

 

135,763,962

 

135,652,738

 

135,763,962

 

 



 

LEJU HOLDINGS LIMITED

SELECTED OPERATING DATA

 

 

 

Three months ended

 

Six months ended

 

 

 

June 30,

 

June 30,

 

 

 

2017

 

2018

 

2017

 

2018

 

 

 

 

 

 

 

 

 

 

 

Operating data for e-commerce services

 

 

 

 

 

 

 

 

 

Number of discount coupons issued to prospective purchasers (number of transactions)

 

97,282

 

58,252

 

140,731

 

77,930

 

Number of discount coupons redeemed (number of transactions)

 

32,670

 

20,888

 

51,657

 

34,687